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Kesko's Annual Report 2009

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Vision<br />

Kesko’s year <strong>2009</strong><br />

Kesko is the leading provider of trading sector services and a highly valued listed company.<br />

Values<br />

The values guide our operations:<br />

We exceed our<br />

customers’<br />

expectations<br />

We recognise our<br />

customers’ needs and<br />

expectations. We strive<br />

to offer them positive<br />

experiences through<br />

the continual reform of<br />

our operations and<br />

emphasis on<br />

entrepreneurial activity.<br />

We are the best<br />

operator in the<br />

trading sector<br />

We offer our customers<br />

the best products and<br />

services in the market<br />

to ensure our<br />

competitiveness and<br />

success.<br />

We create a good<br />

working<br />

community<br />

We operate in an open,<br />

interactive working<br />

community where<br />

people are respected<br />

and every individual<br />

can contribute to the<br />

full and use his or her<br />

initiative.<br />

We bear our<br />

corporate<br />

responsibility<br />

Our operations are<br />

responsible and we<br />

follow ethically<br />

acceptable principles in<br />

all actions within our<br />

working community<br />

and in relations with<br />

our partners.<br />

3

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