Kesko's Annual Report 2009
Kesko's Annual Report 2009
Kesko's Annual Report 2009
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44 Kesko’s year <strong>2009</strong><br />
Kesko is<br />
a good place<br />
to work<br />
Aiming to be the most<br />
attractive workplace in the<br />
trading sector<br />
Commercial students are interested in<br />
Kesko and its chains as a workplace. In<br />
the Universum survey, those with an initial<br />
vocational education ranked Kesko<br />
6th, just like in the previous year. In the<br />
<strong>2009</strong> Universum Young Professionals survey,<br />
Kesko was rated on top among one<br />
hundred companies, offering the widest<br />
variety of assignments. Kesko’s overall<br />
ranking in the survey was 18.<br />
Kesko carries out close cooperation<br />
with students and teachers in different<br />
sectors. For example, the job-orientation<br />
of Finnish teachers of commercial and<br />
technical subjects is promoted in trainings<br />
arranged by Kesko. Trainings will be<br />
revised in 2010.<br />
The most competent and<br />
motivated people in the trading<br />
sector<br />
Key competitive assets for Kesko’s and its<br />
stores’ operations and for improvement in<br />
work productivity include systematic<br />
development of staff competence.<br />
Kesko’s subsidiary K-instituutti acts as<br />
a centralised planning, implementation<br />
and purchasing organisation of the<br />
K-Group’s training services. Its key duties<br />
include ensuring competence development<br />
in the K-Group with the best pricequality<br />
relation. The competence development<br />
solutions which support business<br />
activities are planned in cooperation with<br />
business units and implemented in cooperation<br />
with the selected and audited<br />
network of training partners. The role of<br />
K-instituutti also includes the fast and<br />
efficient duplicating and sharing of the<br />
best practices within the K-Group.<br />
In <strong>2009</strong>, the Master Sales Assistant<br />
training had more than 17,000 participants<br />
in 12 different product lines. The<br />
aim is, above all, continuous enhancement<br />
of sales people’s service attitude,<br />
sales skills and product knowledge in<br />
cooperation with suppliers. More than<br />
100 business colleges and polytechnics<br />
also implemented the training, in which<br />
some 5,000 students participated.<br />
Some 99% (the target is 100%) of the<br />
checkout personnel and their supervisors<br />
selling age-restricted products in K-food<br />
stores completed the proficiency test in<br />
<strong>2009</strong>. The test includes questions about<br />
the sale of age-restricted products.<br />
Management and leadership<br />
At Kesko, management is conducted in<br />
a responsible manner and in compliance<br />
with the corporate values. Leadership and<br />
the working community that are motivating<br />
and encouraging are prerequisites for<br />
excellent performance and wellbeing at<br />
work.<br />
The annual personnel survey plays<br />
a key role in measuring the operations of<br />
the working community, the quality of<br />
management and the internal employer<br />
profile. A similar survey is conducted<br />
throughout Kesko and its chain stores. In<br />
<strong>2009</strong>, replies were received from 72.3%<br />
of the employees of the companies<br />
included in the survey. Active leverage of<br />
survey results in managerial work and the