09.02.2013 Views

Kesko's year 2007

Kesko's year 2007

Kesko's year 2007

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

64 <strong>Kesko's</strong> <strong>year</strong> <strong>2007</strong><br />

which serve to increase price competitiveness and consumer-customers’<br />

satisfaction with retail stores’ offering and selection.<br />

Product safety and quality of the supply chain<br />

Kesko’s goal is to provide safe products for its customers. A failure in<br />

the quality assurance of the supply chain or in product control may<br />

result in financial losses, the loss of customer confidence or, in the<br />

worst case, a health hazard. In order to manage this risk the Product<br />

Research Unit controls the quality of products sold by Kesko Food and<br />

Anttila and also supervises companies manufacturing products for<br />

Kesko Food.<br />

The trading sector’s self-control practices play a key role in ensuring<br />

the quality of foodstuffs sold and the observance of regulations and<br />

rules concerning them. The practice of recalling products ensures that<br />

defective products are withdrawn from sale quickly. Ethical purchasing<br />

principles and related guidelines secures the ethical quality of<br />

products.<br />

Store sites<br />

Store sites are a strategic competitive factor. Considerable amounts of<br />

capital are tied up in store properties for decades. Local competitive situations<br />

can change fast and there is a risk that operations at the store<br />

site will become unprofitable. The risk is managed by long-term planning<br />

of the store network, by careful preparation of each store site<br />

investment decision and by applying a sell-lease back approach. When<br />

arranging construction, Kesko aims to ensure that the use of each<br />

store site can be flexibly changed, should a need arise.<br />

Contracts made on leased properties also take flexibility into<br />

account. The acquisition of new store sites can be delayed not only by<br />

shortage of sites, town planning and permit practices, but also by the<br />

price trends of sites and construction. Different countries also have<br />

their specific features. Online sales are growing, which affects the store<br />

network. Success in e-commerce requires a completely new kind of<br />

business expertise, logistics and information security solutions.<br />

Suppliers and distribution channels<br />

In business divisions that are strongly dependent on individual principals,<br />

changes in a principal’s or supplier’s strategy concerning the<br />

product selection, pricing and distribution channel solutions can mean<br />

a reduction in competitiveness or sales or loss of business. Good market<br />

shares, growing sales and development of operations create a basis<br />

for long-term cooperation.<br />

Shrinkage<br />

The retail trade involves a high risk of shrinkage. Shrinkage can result<br />

for example from spoilage or breakage of goods, theft or other malpractice,<br />

and unsuccessful purchasing, for example. The most important<br />

loss prevention activities include uniform measuring and monitoring<br />

of shrinkage, and the consequent development and introduction of new<br />

management methods. Loss resulting from unsuccessful purchasing is<br />

managed by surveying customer needs, planning selections carefully,<br />

and monitoring.<br />

Internationalisation<br />

Internationalisation aims at growth either through business acquisitions<br />

or expanding the existing store network. Success in international<br />

growth requires careful planning of acquisitions and expansion<br />

projects, resources and risk management. Challenges include different<br />

cultures, local business practices, authorities’ actions and fast-changing<br />

operating environments. Finnish retail trade operating processes<br />

and control practices cannot always be introduced as such outside Finland.<br />

The efficient steering of operations and the achievement of synergy<br />

benefits require implementation of common practices and information<br />

systems across country and organisational boundaries.<br />

Personnel<br />

Competition for skilled employees has intensified in the labour market.<br />

Recruiting competent employees and retaining their commitment is<br />

challenging particularly in the Baltic countries and Russia. Implementation<br />

of strategies requires competent and motivated personnel. There<br />

is a risk that the trading sector will not attract the most skilled people.<br />

Specialisation increases dependence on the competence of individuals.<br />

In updating strategies, the competencies required to implement the<br />

strategy are identified, and personnel plans are drawn up on that basis.<br />

Job satisfaction surveys play a central role in the development of management<br />

and leadership. Kesko’s employer image is redefined by systematic<br />

internal and external communications and stakeholder<br />

cooperation.<br />

Continuity of operations and information security<br />

The trading sector is characterised by increasingly complicated and<br />

long supply chains and their dependency on information systems, telecommunications<br />

and external service providers. Disturbances in the<br />

supply chain can cause major losses in sales and profit. These problems<br />

may be reflected to the customer in that there are no products<br />

available in the store or the store is closed. Kesko has continuity management<br />

projects underway which aim to secure undisturbed critical<br />

operations and a sufficiently fast recovery after a serious disturbance.<br />

The importance of information in business operations is increasing<br />

all the time. The requirements of stakeholders and the legislation to<br />

safeguard the handling of information in case of accidents and misuse<br />

have grown. Confidentiality of customer and employee information is<br />

protected with up-to-date information security solutions. Appropriate<br />

guidelines are also of key importance for keeping business secrets confidential.<br />

Critical transactions, such as payments, are protected with<br />

job descriptions, acceptance limits, access rights and system controls.<br />

Legislation, agreements and ethical principles<br />

Compliance with legislation, regulations, agreements and Kesko’s ethical<br />

principles is an important basic value. Non-compliance may result<br />

in fines, compensation for damages and other financial losses, and a<br />

loss of confidence or reputation. The Group has specific Compliance<br />

programmes to avoid this. Self-assessments are made in matters concerning<br />

competition legislation.<br />

Contractual risks are managed by harmonising agreements and<br />

agreement-making processes. An essential issue in the chain agreements<br />

between Kesko and the retailers is finding solutions for the<br />

high-quality delivery of customer promise and commitment to the<br />

chain business. The efficient steering of chain operations is, to some<br />

extent, complicated by interpretations of competition legislation.<br />

Kesko has specified its guidelines concerning responsible working<br />

principles and commenced the related communications and introduction.<br />

Discussions between managers and other employees are being<br />

arranged in connection with the key contents of the guide.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!