48 <strong>Kesko's</strong> <strong>year</strong> <strong>2007</strong> Kesko is a good workplace Kesko employees by gender, incl. operations outside Finland, % 2. ●●1. Men 45.6% ●●2. Women 54.4% 1. At the end of <strong>2007</strong>, the aggregate number of the Kesko Group personnel was 25,890, and converted into full-time employees with joint ventures included, the average total in <strong>2007</strong> was 21,180. Of these, 11,338 worked in Finland and 9,842 in other countries. Kesko’s most international division is still Rautakesko, with 96% of its employees working abroad. Kesko and its chain stores employ nearly 50,000 people in eight different countries. In <strong>2007</strong>, the basis of Kesko’s HR management was revised and the HR policy and HR principles were updated. The guide ’Our Responsible Working Principles’ was published. It contains two elements, namely the Code of Conduct and day-to-day responsibility. The manual implementation among personnel was begun at the end of the <strong>year</strong> and will be continued in 2008, complemented by e-learning material for the countries in which Kesko operates. Aiming to be the most attractive workplace in the trading sector Kesko and the K-stores offer motivating and rewarding jobs working with products and services valued by customers. Kesko is a good and responsible working community where employees are treated on an equal and fair basis. In <strong>2007</strong>, Kesko employed approximately 12,000 new people, including operations outside Finland. 6,000 of them are permanent and the rest work on a fixed term or seasonal basis. Regional job induction days concentrating on customer service were arranged for the K-Group’s summer employees and were attended by over 200 people in all. In <strong>2007</strong>, some 1,500 people transferred internally to new jobs, including operations outside Finland. Internal job rotation is encouraged to promote diversified career paths in the K-Group and various trading sector duties. The efficiency of the K-Group’s internal labour market coupled with the promotion of controlled job rotation will continue to be emphasized. Kesko’s first K-trainee recruitment and training programme was completed by 18 young trading sector professionals ready to take on managerial and specialist duties. The recruitment of recently graduated university and polytechnic students for the next K-trainee programme began in September. There were more than 700 applicants of whom 18 were admitted to the next programme started in 2008. Kesko also ranked high in employer profile surveys in <strong>2007</strong>. Among commercial students, Kesko’s ranking in the list of ideal employers improved from 42nd to 23rd. The increase was even greater in the ranking by young professionals with a university degree, namely from 28th to 16th (Universum). The most competent and motivated people in the trading sector Kesko and the K-stores offer their employees competitive benefits and opportunities to develop their competencies in a target oriented manner. K-instituutti is the service centre for the K-Group’s competence development. In <strong>2007</strong>, its training programmes were attended by 22,100 people. Programmes relating to the reform of the K-Plussa customer loyalty system constituted the biggest single programme in terms of the number of participants, who totalled some 2,200 trading sector professionals. The responsibility for the implementation of the Master Sales Assistant training, which is Finland’s largest adult training programme, was transferred from the K-Retailers’ Association to K-instituutti at the beginning of <strong>2007</strong>. The purpose was to increasingly integrate the Master Sales Assistant training in the staff development programmes. In <strong>2007</strong>, there were over 15,000 participants in 12 different product lines. In addition, 6,000 students participated in the Master Sales Assistant training in about one hundred business colleges and polytechnics. Customer and service competence was the focal area in competence development in every chain. For example, the Best Service sales training in the Anttila and Kodin Ykkönen department stores was attended by some 2,000 employees during the <strong>year</strong>. Management and leadership At Kesko, management is conducted in a responsible manner and in compliance with the corporate values. One of the key tools in efficient performance management and the motivating leadership of immediate superiors is the annual performance and development review whose implementation is included in the annual job satisfaction survey.
Year <strong>2007</strong> Johanna was attracted to Kodin Ykkönen by career opportunities an interesting field Divisions The Group Financial statements Further information 49 the desire to learn nice colleagues
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