Kesko's year 2007

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10 Kesko's year 2007 Divisions Kesko Food Kesko Food’s retail chains are K-citymarket, K-supermarket, K-market and K-extra. The K-food stores offer the highest quality and most comprehensive product selections on the market combined with the best service at competitive prices. K-food stores are visited by nearly 820,000 customers every day. In 2007 the total number of customer visits reached 300 million. From the viewpoint of success, every customer visit is decisive. The operations of Kesko Food and its chains always aim to provide customers with a successful shopping experience. This is ensured by the highest quality and most comprehensive product selections on the market combined with the best service, competitive prices and by taking customers’ wishes into account. The K-retailer entrepreneur is responsible for his or her store’s customer satisfaction, personnel, and profitability of business. Good service, competence and knowledge of local circumstances provide competitive edge. Kesko Food provides K-retailers with strong support for price competition, building selections, marketing and service. These are supported by efficient international sourcing, acquisitions of store sites, advanced logistical solutions and diverse research and training. Kesko Food’s subsidiary Kespro Ltd offers delivery and wholesale services for business customers. Kespro Ltd is the leading wholesaler in the HoReCa business in Finland. Its customers include hotels, restaurants, catering companies, service station stores, kiosks, bakeries, the manufacturing industry and distributors. Kespro serves its customers on a comprehensive basis and offers the best sourcing solutions. Over 1,000 K-food stores for different customer needs The K-food store concepts cater for various consumer needs from daily local services to hypermarkets where customers may shop for the needs of the whole week. The key features and customer promises of the K-food store concepts are: K-citymarkets are hypermarkets, which offer their customers diversified and wide selections of food, non-food, and home and speciality goods. The low price level and the best selections of K-citymarkets strengthen the customer promise which is “Good shopping. And a whole lot more.” There are 56 K-citymarkets in Finland in 43 towns. K-supermarkets are food stores and their customer promise is “A better than average food store”. Competitive advantages include food expertise as well as wide and diversified selections of fresh products. K-supermarkets have a total of over 160 employees with specialist qualification for foods managers. These meat and fish experts give customers cooking advice. The chain consists of 158 stores. K-markets are high-quality and reliable food stores near customers. In addition to the good basic selections, K-markets offer customers freshly baked local bread, high-quality fruit and vegetables, versatile ready-to-eat food choices and the best local services. K-market retailers and their staff ensure friendly service. Many service stations also have a K-market on their premises. The customer promise is “The retailer takes care of it”. There are 453 K-markets. K-extras are neighbourhood stores in which customers can find daily essentials and which focus on personal service. Additionally, as the name implies, many K-extras located in the countryside offer extra services, such as the sale of agricultural and builders’ supplies, fuel distribution, lottery and postal services. The customer promise of the K-extra chain is “Good service for you”. There are 223 K-extras. The best food ideas and solutions at low prices K-food stores provide their customers with the best food ideas and solutions at low prices. Kesko Food’s strategy focuses on: ●● individual service and approach for each customer ●● chain concepts that comply with the customer structure ●● competitive price level ●● strong store network ●● active renewing, learning and management ●● the basis is customer information and improved use of it in all activities The individual service and approach refer to the chain and store-specific wide selections and customer programmes. The wide selections also comprise high-quality Pirkka products. Each customer is given a reply to the question “What are we having today?”. K-food retailers and their staff are responsible for taking customers’ wishes into account. In addition to the chain-specific selection, the stores also sell local suppliers’ products and local food.
Year 2007 Divisions The Group Financial statements Further information 11 Nina’s and Roni’s shopping in K-market was influenced by a helpful retailer the good feeling in the store a desire to try new things the K-RuokaPirkka recipe
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Page 11: Year 2007 Competitive environment F
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Year 2007 Divisions The Group Finan
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Year 2007 Maarit Näkyvä b. 1953,
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Year 2007 Pekka Lahti b. 1955, M.Sc
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Year 2007 Key indicators Group’s
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Year 2007 Consolidated cash flow st
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Year 2007 Business segments 2006, c
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Year 2007 Note 3 Divisions The Grou
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Year 2007 Note 7 Staff costs, numbe
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Year 2007 Note 12 Tangible assets
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Year 2007 Note 14 Long-term availab
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Year 2007 Changes in deferred taxes
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Year 2007 Note 19 Inventories Divis
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Year 2007 Note 26 Changes in share
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Year 2007 Note 29 Divisions The Gro
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Year 2007 Note 30 Finance lease lia
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Year 2007 Economic value added form
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Year 2007 Consolidated operations D
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Year 2007 Owned by other Group comp
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Year 2007 Shares and shareholders D
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Year 2007 Key indicators Share pric
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Year 2007 Share capital and shares
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Year 2007 Divisions The Group Infor
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Year 2007 Latvia Rautakesko A/S Ren
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Year 2007 Logistics is a process in
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Design and layout: Incognito Photos
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