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sOCIal REsPONsIBILITy ADHERENCE TO LAWS, STANDARDS AND vOLUNTARy CODES RELATED TO MARKETING COMMUNICATIONS, INCL. ADvERTISING, PROMOTION AND SPONSORSHIP, PR6, AND INCIDENTS OF NON- COMPLIANCE WITH LAWS AND REGULATIONS AND vOLUNTARy CODES RELATED TO MARKETING COMMUNICATIONS, PR7 Kesko complies with laws and regulations in its marketing communications. Amendments to legislation and authorities’ recommendations are monitored on a regular basis, and the staffs responsible for marketing in each unit are kept informed. Sponsorship is guided by Kesko’s sponsorship principles, available at www.kesko.fi/responsibility. There were no incidents of non-compliance with legislation or voluntary principles in 2011. COMPLAINTS REGARDING BREACHES OF CUSTOMER PRIvACy AND LOSSES OF CUSTOMER DATA, PR8 In 2011, K-Plus Oy received a couple of direct customer contacts regarding the handling of personal information and checking their own information. Responses to these enquiries were provided as part of normal customer service, and they did not lead to further action. No data leaks were detected in 2011. 90 Kesko Corporate Responsibility Report 2011 According to the Finnish Personal Data Act, in individual cases, customer data can be used in order to protect the vital interests of the data subject, without an express consent. Concerning the recall of food preserves imported by Kespro Ltd in October 2011, Finnish Food Safety Authority Evira ordered that, in order to protect the health of consumers who had bought the preserves, that the customers's contact details be traced with the help of customer and receipt data registers. Thereby the recall could be carried out by personally contacting the consumers who had bought the preserves. The data protection authorities were informed. No reason for complaint was detected in the inspection by the Data Protection Ombudsman in 2011. Read more at The Office of the Data Protection Ombudsman (www.tietosuoja.fi), press release on 27 January 2012. FINES FOR NON-COMPLIANCE WITH LAWS AND REGULATIONS CONCERNING PRODUCTS AND SERvICES, PR9 No fines in 2011.
DEFINITIONs OF TERMs aNd THE BOuNdaRIEs the text and graphs contain terms and indicators whose contents are explained below. Return on equity, % = Return on capital employed, % = Equity ratio, % = Gearing, % = (Profit/loss before tax – income tax) Shareholders’ equity Operating profit (Non-current assets + inventories + receivables + other current assets – non-interest-bearing liabilities) for a 12-month average Shareholders’ equity (Balance sheet total – prepayments received) Interest-bearing net debt Shareholders’ equity Market capitalisation = Share price at balance sheet date x number of shares Earnings/share, diluted = Profit/loss – non-controlling interests Average number of shares adjusted for the dilutive effect of options Primary energy = Available in resources in their natural state; divided into renewable and non-renewable energy GWh = Gigawatt hour = a million kilowatt hours (kWh) 1 kWh = 3.6 MJ = 3,600 kJ (in GRI guidelines, the unit for measuring energy is joule, or J) CO 2 = Carbon dioxide = causes climate change (‘greenhouse effect’) CO 2 e = Carbon dioxide equivalent, the amount of different gases whose combined impact on the greenhouse effect corresponds to the amount of carbon dioxide mentioned SO 2 = Sulphur dioxide equivalent, affects acidification C 2 H 4 = Ethene, affects the ozone content of the lower atmosphere Sickness absence/ million working hours Sickness absence percentage = Employee departure turnover = Injury rate/ million working hours = = Number of injuries 1 Jan.–31 Dec. Sickness absence 1 Jan.–31 Dec. Theoretical regular working time 1 Jan.–31 Dec. Sickness absence 1 Jan.–31 Dec. (Number of hours worked 1 Jan.–31 Dec. + absence period)* Number of departures 1 Jan.–31 Dec. (excluding summer employees) Number of personnel at 31 Dec. Number of hours worked 1 Jan.–31 Dec. * Calculation formula established at Kesko. For units whose hours worked are not known, calculation uses the theoretical regular working time. DEFINITIONs OF TERMs x 100 x 100 x 100 x 100 x 1,000,000 hours x 100 x 1,000,000 hours Kesko Corporate Responsibility Report 2011 91
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CORPORATE 2011 RESPONSIBILITY REPOR
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CONTENTs OF THE REPORT CONTENTs OF
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KEsKO IN BRIEF KEsKO IN BRIEF Kesko
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REvIEw By THE PREsIdENT aNd CEO REv
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EvENTs IN 2011 24 January Kesko org
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10 Kesko Corporate Responsibility R
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IMpaCT ON sOCIETy KEsKO OpERaTEs IN
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IMpaCT ON sOCIETy WE ENCOURAGE PURC
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IMpaCT ON sOCIETy LOCaLLy BaKEd pIR
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wEllbEINg aT WORK a sENsE OF wEllbE
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wEllbEINg aT WORK plans for develop
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wEllbEINg aT WORK FlEXIbIlITy IN wO
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ClIMaTE CHaNgE WORK CHOICEs FOR THE
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ClIMaTE CHaNgE WORK improves the qu
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ClIMaTE CHaNgE WORK MORE ENERgy EFF
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REspONsIblE PURCHasING aNd saLEs RE
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REspONsIblE PURCHasING aNd saLEs me
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REspONsIblE PURCHasING aNd saLEs gR
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HEalTHINEss THE RIgHT FOOd aNd ExER
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HEalTHINEss According to Intersport
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Page 94 and 95: INDEpENDENT assURaNCE REPORT (Trans
Page 96 and 97: CONTaCTs CONTaCTs CoRpoRAte Respons
Page 98: Kesko Corporation Satamakatu 3, FI-
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