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Pdf version (3.2 MB) - Kesko

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REspONsIbIlITy IN day-TO-day aCTIVITIEs<br />

stakeholders ranging from non-governmental<br />

organisations to suppliers of goods. A<br />

total of about 60 people participated in the<br />

discussions, bringing up suggestions of<br />

issues to be included in the future responsibility<br />

programme: customer inclusion,<br />

carbon footprint labels on products, training<br />

of sales assistants and increasing the<br />

responsibility information made available<br />

to customers in stores.<br />

In late 2011, <strong>Kesko</strong>'s Legal Affairs, Risk<br />

Management and Internal Audit organised<br />

a series of value discussions on <strong>Kesko</strong>'s<br />

responsible working principles for the divisions'<br />

managements and other key people in<br />

Finland. The special theme was combating<br />

bribery. In the previous year, value discussions<br />

were arranged in Sweden, Norway,<br />

Estonia, Latvia, Lithuania, Russia and Belarus.<br />

Read more on page 14.<br />

<strong>Kesko</strong> is active in many national and<br />

international organisations and seeks to<br />

impact the developments in its business<br />

sector. The most significant channels of<br />

influence can be read at www.kesko.fi/<br />

responsibility.<br />

<strong>Kesko</strong> has prepared a process description<br />

of stakeholder cooperation (see page 53) to<br />

facilitate the analysis and planning of the<br />

cooperation. Stakeholders’ expectations of<br />

<strong>Kesko</strong>, <strong>Kesko</strong>’s actions to meet these expectations,<br />

and indicators measuring the performance<br />

are described in the stakeholder<br />

group analysis of the Group’s responsibility<br />

work available at www.kesko.fi/<br />

responsibility. The divisions also use their<br />

specific stakeholder analyses.<br />

GENERAL OPERATING PRINCIPLES<br />

GUIDING RESPONSIBILITy<br />

<strong>Kesko</strong>’s Corporate Management Board has<br />

approved the Group’s general corporate<br />

responsibility principles. These principles<br />

define the basic economic, social and environmental<br />

responsibility promises, and<br />

related communication principles. <strong>Kesko</strong>’s<br />

commitments to international declarations<br />

and conventions are also included<br />

in the principles. The most important of<br />

them are the UN Universal Declaration of<br />

Human Rights and the UN Convention of<br />

the Rights of the Child, the ILO convention<br />

on the Fundamental Rights and Principles<br />

at Work, the OECD Guidelines for Multinational<br />

Corporations, the ICC Business<br />

Charter for Sustainable Development and<br />

principles against corruption and bribery,<br />

the UN Global Compact initiative, and the<br />

purchasing principles of the Business Social<br />

Compliance Initiative (BSCI). <strong>Kesko</strong> has used<br />

the ISO 26000 standard as a source document<br />

that offers orientation to corporate<br />

responsibility. The Board of the K-Retailers’<br />

Association has recommended that <strong>Kesko</strong>’s<br />

principles be also followed by K-stores.<br />

54<br />

<strong>Kesko</strong> Corporate Responsibility Report 2011<br />

<strong>Kesko</strong>’s corporate responsibility principles<br />

can be read at www.kesko.fi/responsibility.<br />

<strong>Kesko</strong>’s general corporate responsibility<br />

principles are complemented by<br />

more detailed policies, principles, stands<br />

and statements. They are listed in the guide<br />

'Our Responsible Working Principles' and at<br />

www.kesko.fi/responsibility.<br />

<strong>Kesko</strong> reports on economic, environmental<br />

and social responsibility in compliance<br />

with the GRI guidelines <strong>version</strong> 3.0.<br />

RESPONSIBILITy STEERING<br />

Economic responsibility<br />

At <strong>Kesko</strong>, economic responsibility refers<br />

to the good management of finances, the<br />

efficient use of resources, as well as generating<br />

stable, long-term economic benefits<br />

to different stakeholders. Financial results<br />

must be achieved in responsible ways – supported<br />

by good corporate governance, open<br />

communications and effective stakeholder<br />

interaction, while taking environmental and<br />

social responsibility into account.<br />

General management of economic<br />

responsibility is complemented by corporate<br />

governance principles, risk management<br />

and internal audit principles, <strong>Kesko</strong>’s<br />

ethical purchasing principles, as well as<br />

other practices and guidelines for product<br />

and service purchases.<br />

Environmental responsibility<br />

Environmental management is part of<br />

the K-Group’s management system. The<br />

K-Group’s environmental management is<br />

based on the ICC Business Charter for Sustainable<br />

Development, environmental management<br />

standards, as well as requirements<br />

set by legislation and the authorities. <strong>Kesko</strong><br />

is also committed to observe the UN Global<br />

Compact principles.<br />

The <strong>Kesko</strong> Group’s Corporate Responsibility<br />

Advisory Board defines the main policies<br />

for environmental work and the target levels<br />

for the Group companies, taking account<br />

of the environmental impacts of operations<br />

and their significance throughout the<br />

whole life cycle and chain of functions. The<br />

division parent companies and subsidiaries<br />

specify the main policies of their environmental<br />

work into environmental action<br />

programmes which support their business<br />

operations. The action programmes are<br />

monitored and updated annually as part of<br />

strategy work.<br />

Mitigating climate change resulting from<br />

energy consumption is one of the key principles<br />

in <strong>Kesko</strong>’s environmental work. Preventing<br />

the generation of waste, increasing<br />

the recovery rate and recycling of materials<br />

are the means by which <strong>Kesko</strong> reduces the<br />

amount of waste at landfills. According to<br />

<strong>Kesko</strong>'s business system, retailer entrepre-<br />

neurs are responsible for wastage management<br />

in K-stores.<br />

The K-Group’s environmental policy,<br />

updated in 2011, covers the operations of the<br />

<strong>Kesko</strong> Group and the K-Group stores both in<br />

Finland and the other operating countries.<br />

The K-Group’s key business partners are also<br />

expected to observe corresponding environmental<br />

management principles.<br />

Social responsibility<br />

<strong>Kesko</strong>’s HR management is based on <strong>Kesko</strong>'s<br />

values and responsible operating practices.<br />

The guide ‘Our Responsible Working Principles’<br />

can be read at www.kesko.fi.<br />

The HR policy defines the permanent<br />

operating principles to be followed in dealing<br />

with personnel issues. These principles<br />

are guided by <strong>Kesko</strong>'s values and the principles<br />

defined in the guide ‘Our Responsible<br />

Working Principles’. The HR policy is<br />

complemented by the guidelines for the<br />

HR operations.<br />

The HR strategy defines HR management<br />

objectives and key development initiatives.<br />

The Corporate HR Unit is responsible<br />

for defining the HR strategy as part of the<br />

annual <strong>Kesko</strong> Group strategy process. The<br />

HR Steering Group monitors and promotes<br />

the implementation of the HR principles<br />

and HR strategy. Division parent companies<br />

and subsidiaries can also establish complementary<br />

guidelines to support the achievement<br />

of their business objectives.<br />

Occupational safety management has<br />

been defined in <strong>Kesko</strong> Corporation’s labour<br />

protection programme. Labour protection is<br />

part of the line organisation’s normal management<br />

and leadership work, and each<br />

superior is responsible for labour protection<br />

in his/her area.<br />

<strong>Kesko</strong>’s occupational health care action<br />

plan defines the overall contents and objectives<br />

of occupational health care. The Chief<br />

Physician is in charge of the occupational<br />

health services.<br />

Communities<br />

In <strong>Kesko</strong>'s operations, impacts on communities<br />

are assessed as part of the development<br />

of the store network. Establishing a new<br />

store, or expanding or changing an existing<br />

one involves various statutory reports and<br />

hearings of local inhabitants and operators<br />

both at the town plan and construction permit<br />

phases, depending on the extent of the<br />

project. Reports take a stand on the project's<br />

impacts on the community structure, traffic<br />

and employment.<br />

Public policy<br />

<strong>Kesko</strong> plays an active role in trade and<br />

industry organisations in Finland and in<br />

the European Union, contributing its expertise<br />

to social development and legislative

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