Pdf version (3.2 MB) - Kesko

MaTERIalITy assEssMENT OF KEsKO's CORPORaTE REsPONsIBILITy
wE CONCENTRaTE ON THE
MaTERIal
The materiality assessment of Kesko's
responsibility, which was updated at
the end of 2010, guides Kesko's corporate
responsibility work as well as
work with stakeholders and defines
measures in response to stakeholders'
expectations.
Kesko has also defined the indicators
presented in this report in terms
of materiality to the company itself.
Moreover, the materiality assessment
is an important tool in updating Kesko's
responsibility programme, which continues
in 2012.
The definitions of stakeholder
analysis and materiality assessment
of the Kesko Group's responsibility
work can be read in more detail at
www.kesko.fi/responsibility. Kesko's
stakeholder process is also described
in this report, on pages 53–54.
Responsibility tRends
■ Climate change
■ Ageing population
■ Emergence of social media
■ Increasing health awareness among
consumers
Kesko's material corporate responsibility
areas are presented in the
adjoining matrix. The vertical axis
shows the level of concern for the
stakeholder groups and the horizontal
axis the current or potential impact
on Kesko. The level of concern
for stakeholders has been assessed
as a whole, which is why the weightings
of areas by separate stakeholder
groups are not shown in the matrix.
The areas can be divided into four
categories: economic responsibility,
environmental responsibility, human
resources responsibility, and responsible
purchasing and sales. The trends
impacting responsibility are listed to
the left of the matrix.
46
Kesko Corporate Responsibility Report 2011
minor average major
level of stakeholder
concern
22
21
20
18
19
17
HUMAn ResoURCes Responsibility
Development of personnel
competencies and diverse duties
Occupational health and safety
Good working community (fair,
provides equal opportunities and
promotes employee wellbeing)
Steady employment relationships
eConoMiC Responsibility
16
15 10
minor average major
Economic profitability of operations
Good corporate governance and risk
management
Comprehensiveness and accessibility of
store network, and electronic services
Impact on regional business activity
Support to non-profit operations
14
13
9
12
8
7
11
5
4
6
current or potential
impact on Kesko
Responsible pURCHAsinG And sAles
Product safety
Responsible marketing and selling and
responsibility communications
Promotion of healthy lifestyles
Shopping safety
Origin of products, purchasing policy
definitions, working conditions and
human rights in the purchasing chain
Product selection (local suppliers,
environmental products and services,
organic, Fairtrade)
enViRonMentAl Responsibility
Energy efficiency in store operations,
products and services
Efficient logistics
Optimisation of packaging
Environmental work of stores and
advice to customers
Environmental impacts from
production in the purchasing chain
Water consumption in real estate
properties
Promotion of sustainable agriculture
1
2
3