Pdf version (3.2 MB) - Kesko
Pdf version (3.2 MB) - Kesko
Pdf version (3.2 MB) - Kesko
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
MaTERIalITy assEssMENT OF KEsKO's CORPORaTE REsPONsIBILITy<br />
wE CONCENTRaTE ON THE<br />
MaTERIal<br />
The materiality assessment of <strong>Kesko</strong>'s<br />
responsibility, which was updated at<br />
the end of 2010, guides <strong>Kesko</strong>'s corporate<br />
responsibility work as well as<br />
work with stakeholders and defines<br />
measures in response to stakeholders'<br />
expectations.<br />
<strong>Kesko</strong> has also defined the indicators<br />
presented in this report in terms<br />
of materiality to the company itself.<br />
Moreover, the materiality assessment<br />
is an important tool in updating <strong>Kesko</strong>'s<br />
responsibility programme, which continues<br />
in 2012.<br />
The definitions of stakeholder<br />
analysis and materiality assessment<br />
of the <strong>Kesko</strong> Group's responsibility<br />
work can be read in more detail at<br />
www.kesko.fi/responsibility. <strong>Kesko</strong>'s<br />
stakeholder process is also described<br />
in this report, on pages 53–54.<br />
Responsibility tRends<br />
■ Climate change<br />
■ Ageing population<br />
■ Emergence of social media<br />
■ Increasing health awareness among<br />
consumers<br />
<strong>Kesko</strong>'s material corporate responsibility<br />
areas are presented in the<br />
adjoining matrix. The vertical axis<br />
shows the level of concern for the<br />
stakeholder groups and the horizontal<br />
axis the current or potential impact<br />
on <strong>Kesko</strong>. The level of concern<br />
for stakeholders has been assessed<br />
as a whole, which is why the weightings<br />
of areas by separate stakeholder<br />
groups are not shown in the matrix.<br />
The areas can be divided into four<br />
categories: economic responsibility,<br />
environmental responsibility, human<br />
resources responsibility, and responsible<br />
purchasing and sales. The trends<br />
impacting responsibility are listed to<br />
the left of the matrix.<br />
46<br />
<strong>Kesko</strong> Corporate Responsibility Report 2011<br />
minor average major<br />
level of stakeholder<br />
concern<br />
22<br />
21<br />
20<br />
18<br />
19<br />
17<br />
HUMAn ResoURCes Responsibility<br />
Development of personnel<br />
competencies and diverse duties<br />
Occupational health and safety<br />
Good working community (fair,<br />
provides equal opportunities and<br />
promotes employee wellbeing)<br />
Steady employment relationships<br />
eConoMiC Responsibility<br />
16<br />
15 10<br />
minor average major<br />
Economic profitability of operations<br />
Good corporate governance and risk<br />
management<br />
Comprehensiveness and accessibility of<br />
store network, and electronic services<br />
Impact on regional business activity<br />
Support to non-profit operations<br />
14<br />
13<br />
9<br />
12<br />
8<br />
7<br />
11<br />
5<br />
4<br />
6<br />
current or potential<br />
impact on <strong>Kesko</strong><br />
Responsible pURCHAsinG And sAles<br />
Product safety<br />
Responsible marketing and selling and<br />
responsibility communications<br />
Promotion of healthy lifestyles<br />
Shopping safety<br />
Origin of products, purchasing policy<br />
definitions, working conditions and<br />
human rights in the purchasing chain<br />
Product selection (local suppliers,<br />
environmental products and services,<br />
organic, Fairtrade)<br />
enViRonMentAl Responsibility<br />
Energy efficiency in store operations,<br />
products and services<br />
Efficient logistics<br />
Optimisation of packaging<br />
Environmental work of stores and<br />
advice to customers<br />
Environmental impacts from<br />
production in the purchasing chain<br />
Water consumption in real estate<br />
properties<br />
Promotion of sustainable agriculture<br />
1<br />
2<br />
3