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KNOw MORE,<br />

CONsUME LEss – THINK BLUE<br />

The Think Blue principle is an important<br />

element in Volkswagen's environmental<br />

responsibility. It encompasses car models<br />

featuring economical BlueMotion Technologies,<br />

more energy efficient car manufacturing<br />

methods, reducing the environmental<br />

impact of car factories, promoting<br />

the use of renewable energy sources, and<br />

not forgetting driving comfort and responsibility.<br />

Volkswagen also challenges<br />

its customers to work for the benefit of<br />

the environment. You can start with small<br />

steps and try tips on, for example, an economical<br />

driving style.<br />

USE THE HIGHEST GEAR POSSIBLE<br />

The most economical gear is always the<br />

highest possible, because it helps reduce<br />

fuel consumption significantly. Volkswagen's<br />

smart DSG transmission automatically<br />

selects the right gear.<br />

INDOOR gROUp pEOplE sET UP<br />

a BUs POOL FOR COMMUTING<br />

The offices of Indoor Group, which had<br />

been located in Lahti for years, were<br />

joined with the other <strong>Kesko</strong> functions in<br />

Hakkila, Vantaa in November 2009. The<br />

idea of bus pooling was born as most employees<br />

continued to be resident in the<br />

Lahti district.<br />

Now, after more than two years, there<br />

are still about 20 regular pool members<br />

USE ELECTRICAL DEvICES<br />

SPARINGLy<br />

Electrical car accessories provide comfort<br />

but increase consumption, if used<br />

unnecessarily. In sub-zero temperatures,<br />

for example, it is advisable to switch off<br />

seat heating as soon as the seat feels comfortable.<br />

AvOID MAKING REPEATED<br />

SHORT TRIPS<br />

The fuel consumption of a car engine is<br />

at its highest after cold start. If short trips<br />

only are made, fuel consumption can be<br />

as high as 30 l/100 km. It is advisable to<br />

try and combine as many errands as possible<br />

on the same journey, giving the engine<br />

time to warm up and consume less<br />

fuel.<br />

happily sharing the one-hour bus journey<br />

in the mornings and evenings. Commitment<br />

to a regular schedule gives much<br />

more than it takes. We have often talked<br />

about how economical and environmentally<br />

friendly our bus pooling is,” says<br />

Indoor Group's Communications Officer<br />

päivi Hurri.<br />

ClIMaTE CHaNgE WORK<br />

REDUCINg<br />

THE CaRBON<br />

FOOTPRINT FROM<br />

TRaNsPORTaTION<br />

A new type of trailer truck has been tested<br />

for the purpose of reducing the carbon<br />

footprint from K-food stores' transportation.<br />

A two-tier trailer – the first of its<br />

kind in Finnish retail distribution – was introduced<br />

for testing in September 2011.<br />

The new trailer will help us cut the carbon<br />

dioxide emissions from transportation by<br />

one third.<br />

“In the new trailer, products can be<br />

loaded on two decks, which means that<br />

one trailer carries more than double a<br />

normal load. It also means that less transportation<br />

is required and the carbon dioxide<br />

footprint is reduced by one third, says<br />

Mika salmijärvi, Managing Director of<br />

Keslog Ltd, the company responsible for<br />

K-food stores' logistics services.<br />

The new trailer is being tested on the<br />

long-distance route between Vantaa,<br />

in the south, and Oulu, in the north of<br />

Finland. The experiences so far have been<br />

good.<br />

Keslog's environmental system had its<br />

10th anniversary in 2011; the ISO 14001<br />

certificates granted to K-food stores' logistics<br />

operations in 2001 were the first of<br />

their kind in Finland. In addition to developing<br />

transportation, key elements in the<br />

environmental work in logistics include<br />

the continuous improvement of energy<br />

use and recycling efficiency. Long-established<br />

environmental work at all stages<br />

of the product and service chain has also<br />

produced results.<br />

“Our current waste recovery rate is<br />

approximately 94%, whereas in the late<br />

1990s, it was 70%. The waste generated<br />

is directed as extensively as possible to<br />

recycling and fuel production,” says Toni<br />

pelin, Keslog's Environmental and Safety<br />

Manager.<br />

The trading sector can offer customers<br />

environmentally friendly choices only<br />

by taking account of the environmental<br />

impact of its entire supply chain. This encourages<br />

Keslog Ltd and K-food stores to<br />

continue improving the environmental efficiency<br />

of their goods deliveries.<br />

<strong>Kesko</strong> Corporate Responsibility Report 2011 29

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