growers@sgcotton.com.au Roger Tomkins - Greenmount Press

Delegates may have found out more than they really wanted
to know as Todd shared his experiences of bodily functions at
high altitude – reinforcing his message of not letting fear limit
your creativity.
Dr Jason Fox provided a humorous close to the conference
with his comedic and cartoon take on the information sessions
of the previous three days, ending the formal workshops of the
conference on a high note and with laughter.
Cotton industry
environmental assessment
Initial findings of a third independent assessment of the
Australian cotton growing industry’s environmental management
and performance were outlined by Jane Trindall of CRDC.
The 2012 assessment represents the continuation of a
21 year commitment of the cotton industry in undertaking
comprehensive independent environmental assessments, a
process unique in agricultural industries in Australia.
The story of the modern Australian cotton industry is a truly
positive one, with significant environmental improvements having
been achieved over the past two decades. This was in response
to previous assessments in 1991 and 2003, alongside an ongoing
R&D program, increased responsibility and commitment to
managing environmental impacts and the introduction of the
industry’s myBMP program to extend priority R&D and support
adoption by growers.
The third assessment has recognised the key achievements of
the industry in the past decade, including a substantial reduction
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in the use of chemicals for cotton growing, major gains in water
use efficiency (40 per cent improvement), major advances in
land and water management on-farm and active engagement in
landscape and catchment wide natural resource management.
Growers, industry and external stakeholders hold the
environmental performance of the industry in high regard.
The process has articulated future priorities and challenges
for the industry, recognising an increasingly complex operating
environment. Recommendations address the need to
communicate the industry’s successes around environmental
management and performance, ensuring RD&E strategies are
in place for continuous improvement, and recognising the
importance of evidence-based reporting and demonstrating
outcomes of on farm and industry success.
Efficiency in the management of inputs and resources (water,
fuel, and nutrients) are top priorities identified by growers.
Future industry effort needs to take into account how society
accesses information now – information gathering and the media
world is changing rapidly, with prevalence of online news and
social media.
Strategies and actions for meeting increasingly demanding
global market needs will remain highly important for the cotton
industry. These include aspirations of retailers, the values held by
consumers and wider public perceptions of cotton growing.
Small focus groups undertaken as part of the process indicate
that perceptions of cotton growing in metropolitan areas are
out-dated, but that there is interest in understanding innovations
in agriculture, and cotton’s place in the environmental and social
stewardship of agriculture.
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