THE HISTORY OF BLANCPAIN

SHORT TAKES FROM THE BLANCPAIN NEWS WIRE
BLANCPAIN’S ELEVENTH BOUTIQUE AND SECOND IN SWITZERLAND
In cities around the world – Paris, Munich,
Tokyo, Shanghai, Macau, New York, Cannes,
Hong Kong – Blancpain boutiques have been
a Swiss oasis of sorts. With interiors bathed in
hand finished woods evoking the feel of the
Le Brassus workshops where Blancpain watches
are created respecting the finest traditions
of craftsmanship, the boutiques capture the
spirit of Blancpain and its values; they import
Switzerland and the Vallée de Joux to every
city where they are located.
Across from the Paradeplatz, the Zurich boutique.
Although no “importing” is required, it is
fitting that Blancpain expands its boutique
presence in its native Switzerland through its
opening of a boutique in Zurich, its second in
Switzerland. The new boutique joins its sister
in Geneva which recently was accorded the
Trophée d’Excellence from Bilan business magazine
as offering the finest customer experience
of all the boutiques along Geneva’s rue
du Rhône.
The Zurich boutique which officially opened
on August 30th, is located on Zurich’s famed
shopping street, the Bahnhofstrasse just
across from the Paradeplatz. Throughout its
two storeys, the new Zurich boutique carries
forward all of the welcoming themes of the
other Blancpain boutiques – hand crafted
woods, comfortable leather seating, traditional
wrought iron fixtures on the displays, and
an antique bar for refreshments.
Publisher
BLANCPAIN SA
Le Rocher 12
1348 Le Brassus
Switzerland
Tel.: +41 21 796 36 36
www.blancpain.com
pr@blancpain.com
Project Management
Christel Räber Beccia
Editors in chief
Christel Räber Beccia
Jeffrey S. Kingston
Contributors to this issue
Jeffrey S. Kingston
Didier Schmutz
Translations
Susan Jacquet
Concept, Graphic Design, Realisation
thema communications ag,
Frankfurt, Germany
Art Direction
Frank Dillmann
Pre-press
Karpf Kreative Bildbearbeitung,
Aschaffenburg, Germany
Goldbeck Art, Frankfurt, Germany
Printing
Volkhardt Caruna Medien, Amorbach, Germany
Photographers
Blancpain, Domaine de Châteauvieux, Jeffrey S.
Kingston, Andy Koschate, Champagne A. R. Lenoble,
Lindt & Sprüngli AG, Bruno Maillard, Willy Moret,
Omega Museum, Thierry Parel, Céline Renaud,
Anita Schlaefli, Anne-Lise Vullioud
Printed in November 2008