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THE HISTORY OF BLANCPAIN

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IN TIME<br />

It is with some trepidation that one opens<br />

a topic with as leaden a title as the<br />

“History of Blancpain”, or the history of anything<br />

else for that matter. If what is produced<br />

does not rival the “Rise and Fall of the<br />

Roman Empire” in its panorama, then perhaps<br />

the exercise might be seen as somewhat<br />

of a trivial pursuit.<br />

Happily paths have been blazed to lighten<br />

the burden. As long as we don’t try to do<br />

too much with it, not to gloat, not to<br />

preach, not to extract lessons for the future,<br />

the exploration can be made what it should<br />

be, entertaining. After all Oscar Wilde was<br />

not too far off the mark when he said that<br />

“History is merely gossip”. So put aside<br />

VILLERET CIRCA 2008. ABOVE, <strong>THE</strong> FORMER <strong>BLANCPAIN</strong> FAMILY HOME.<br />

notions of learning from the past, safe in<br />

George Bernard Shaw’s counsel that “we<br />

learn from history that man can never learn<br />

from history” and simply enjoy this history<br />

as a casual tourist; on an adventure into<br />

both different times and places taking in<br />

stories and tales.<br />

Our tale begins with a school teacher<br />

turned watchmaker, Jehan-Jacques Blancpain<br />

in the Jura village of Villeret. The founding<br />

was by today’s standards modest. The workshop<br />

was located on the second story of<br />

Jehan-Jacques’ farmhouse; the inhabitants<br />

of the first floor were horses and cattle.<br />

Remarkably, the building constructed in<br />

1636, and originally purposed as a mail relay<br />

station, still stands today. Jehan-Jacques’<br />

house strategically brought three professions<br />

into convenient proximity – animal breeding<br />

below, watches above – and the school just<br />

50 metres down the road. It seems reasonably<br />

clear, however, that Jehan-Jacques<br />

considered himself first and foremost a<br />

<strong>THE</strong> <strong>HISTORY</strong>

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