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The Internet in Mission and Ecumenism ... - Reformiert online

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7.4 Results of Work<strong>in</strong>g Group 4<br />

Public relations through <strong>in</strong>ternet (ten po<strong>in</strong>ts)<br />

(EMS: bi-annual program, ten po<strong>in</strong>ts (EMS office / mission 21)<br />

Limitations<br />

- miss<strong>in</strong>g network-th<strong>in</strong>k<strong>in</strong>g <strong>in</strong> the <strong>in</strong>stitutions <strong>and</strong> its daily plann<strong>in</strong>gs<br />

- not recognis<strong>in</strong>g the special qualifications (lack of respect?)<br />

- <strong>in</strong>formation flow is horizontal <strong>in</strong>stead of vertical => different departments<br />

- no content management system<br />

Achievements<br />

- <strong>in</strong>ternet relaunch period (EMS)<br />

- named persons (responsible)<br />

Conclusions<br />

- sovereignty of budget <strong>in</strong> the household<br />

- more funds allocated to public relations <strong>and</strong> network<strong>in</strong>g<br />

- network of PR persons<br />

Comments from the plenary<br />

- to improve means to <strong>in</strong>vest<br />

- question of priorities => what priority do we give to the <strong>in</strong>troduction of <strong>in</strong>ternet <strong>and</strong><br />

communication tools<br />

- regular pr<strong>in</strong>t<strong>in</strong>g is more expensive on the long run than the onl<strong>in</strong>e publication<br />

- how can the <strong>in</strong>ternet be used to reduce costs?<br />

- make sure partners like the way <strong>in</strong>formation is presented<br />

- our th<strong>in</strong>k<strong>in</strong>g does not reflect the network<strong>in</strong>g <strong>and</strong> multilateral character<br />

38

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