1990 S & CO Y - Canton Public Library

2C*
O&E Thotsaay. August 2. 1990
Plymouth Saturn dealership erects launching pad
Continued from P ao« 1
traditional ftill-«ervice dealers. Saturn
dealers will have more autonomy
in tailoring their sales and service
facilities to handle the various
ways car buyers select, purchase
and service their cars.
Saturn's marketing strategy —
emphasizing customer service and
high quality - is being tailored to
compete with the foreign imports
that also emphasize those qualities.
b u s i n e s s p e o p l e
Kathleen Alessandro was named
executive director of the Wayne
County Private Industry Corpora
Uon. Alessandro most recently was a
Wayne County benefits analyst in
that capacity, she established Wayne
County KidSpace, a child care center
serving county employees. She also
served as a systems development
specialist for the private industry
corporation and was director of employment
and training for the Downriver
Community Conference.
Mary Los Dane was appointed
manager of Oakwood Hospital's employee
assistance services, a part of
the hospital's health in business program.
Dane will be responsible for
managing and supervising all aspects
of the hospital's employee assistance
program.
Beverly Way of Canton Township
joined the staff of Re/Max Crossroads
Inc. in Canton as an associate
broker. Way has 11 years of experience
in real estate. Before joining
Re/Max, she worked for Re/Max
Bbardwalk Inc. in Plymouth. She is a
graduate of the Realtors Institute of
Michaigan and a member of the Top
10% club, the 3 Million Dollar Club
and the Re/Max Executive Club. She
also is a member of the Western
Wayne Oakland county Board of Realtors
and the Metro Multiple Listings
Service.
Sosaa Davis of Canton Township
joined the staff of Re/Max Crossroads
Inc. in Canton as an associate
broker. Before joining Re/Max, Davis
worked for Red Carpet Keim Real
Estate for four years. She received
several top-producers awards including
membership in Keim's Million
Dollar Club. ^
Patrick Kinney of Redford Township
joined Ross Roy Communications
in Bloomfield Hills as technical
training supervisor. Kinney will be
responsible for writing video training
programs and assisting staff
writers in the planning, development
and production of program releases.
Before joining Ross Roy, Kinney was
Habere* said. "What we're trying to
do Is bring import buyers back into
the GM fold." Haberek said
Saturn dealerships are being targeted
for areas in which the Japanese
imports have made their greatest
inroads, Haberek said. "The West
Coast has the highest penetration (of
Japanese imports) so that's where
we'll start."
Haberek said dealerships will be
located through a rollout strategy.
a technical writer and editor at Creative
Universal in Warren. Before
that, be was a composition instructor
at Wayne State Univesity. He has
woo several awards for technical
writing from the Southeastern Michigan
Chapter of the Society for Technical
Communication. Kinney graduated
Phi Beta Kappa from Wayne
State University with a bachelor of
arts degree in English
Nancy Hoffman of Livonia joined
Ross Roy Advertising in Bloomfield
Hills as an art director. Hoffman
will be responsible for art direction
on the K mart and Builders Square
accounts, as well as assignments for
other agency clients. Before joining
Ross Roy, she was an art director
for DDB Needham Worldwide in
Troy and W.B. Doner in Southfield.
Before that, she was a graphic designer
for Unisys in Detroit She
earned a bachelor of fine arts degree
in graphic design at the Center for
Creative Studies, College of Art and
Design.
Harvey Johnson and Covert Culley,
who own an American Speedy
Printing Center franchise on Ann Arbor
Road in Plymouth, were made
members of the President's Council.
To become a member of the President's
Council, a franchise owner
must achieve $1 million in annual
sales. They also own franchises in
Farmington and Lathrup village
Gary L Gray was hired by Bolt
Electronics as vice president of marketing.
He will concentrate on opening
a Livonia office for the the Illinois-based
company.
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DISPLAYS
riangla Pacific Corp.
39700 GRAND RIVER AVE.
FARMNQTON HILLS
(313) 471-7885
•ji
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Most early Saturn dealerships will
be located along the West Coast,
with others being added in southwest
United States,the Midwest and finally
the East Coast
That confidence stems from what
Hudler called "a true partnership."
The partnership between General
Motors, Saturn management, suppliers,
workers and particularly
dealers will be the success or failure
DONALD HUDLER. Saturn vice of Saturn.
president for sales, service and marketing.
said at Massey's ground-
»— - i, n & p. | u — — _ ji rti
creaking tnat Saturn nas a aiiiicuit
task ahead. "We have a tough job.
but we have a quiet confidence that
we'll succeed "
Dealers, he continued, played a
larger role than is normally found in
the i. Manufacturing and marketing of
automobiles Dealers were involved
in the development of dealership
systems, the advertising and mar-
keting strategy, and even in selecting
other dealers. Hudler said
John Michaud. with Saturn United
Auto Workers (UAW) local 1853 and
an adviser to the Saturn sales, service
and marketing team, said there
is a real sense of eicitement about
the Saturn start up.
"At one time, the launch was just
a vision — just a dream, but with
every groundbreaking we're getting
closer and closer to making that
dream a reality," Michau&said.
"The really unique thing about this
is that it was done with the UAW as
a partner rather than an-adversary,"
he continued "(Normally), when you
put these two together, you'd better
get a full time ambulance because
they'll kill each other "
Together, Saturn will be a power
to be reckoned with, Michaud said,
and that bodes well for Saturn dealers
everywhere.
Student engineers newspaper trap
Continued from Page 1
Kaji, like many novice inventors,
found his suppliers in the telephone
directory.
The carboard boxes, manufactured
by Gaylord Container of Plymouth,
measure 14-by-16-by-6 inches.
The twine assembly is put together
on a piecework basis at a workshop
in Livonia by the Wayne County
The storage box costs $2. 10 wraparounds
$4.50. Kaji figures the box
will last a year, a wraparound secure
a week's worth of papers.
KAJI HAS put production on hold
until he can dispose of units piling up
in his apartment. Meanwhile, he's
applied for a patent on the invention.
"A common-reaction is, 'It's so
"Tnvenrtliis?' "
he said "What makes my product
unique is it provides a method of
tying and bundling "
"It's been a real gratifying experience,"
Kaji said "I've gone from
concept stage to salable product I
haven't made back my initial investment.
1 feel I'm close to a lot of
things. A lot of business has expressed
interest"
Meanwhile, Kaji continues to work
on the dissertation for his doctor's
degree in political science while promoting
the Newspaper Quikwrap.
Once it's established. I could see
myself taking on partners," he said
"They could do it (rfin business) and I
could become an academic. Maybe }
could sell licensing rights to a corporation"
For now, Kaji, essentially a oneman
operation, goes about promoting
the product. And searching for a
few sales.
Retailers, economist huddle on business prospects
Continued from Page 1
in population growth areas like Oakland
and west Wayne counties, she
said.
But beyond the mere numbers are
other significant factors affecting
retail safes, Bryant said For example,
baby boomers are 10 years older.
Their needs and wants will
change considerably in the 1990s.
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"They (baby boomers) will change
more in this decade then they have
in their entire life," she said.
Baby boomer lifestyles will also
change significantly. At the decade's
start, most baby boomers were single
with no children. In the llWJs,
baby boomer needs and wants will
shift as they increasingly shop for
families.
90 ,
AUTO SERVICE
W I T H
N O EXCUSES
Computerized
Who*! Alignment
Specially trained technicians
usmg advanced computerised
equipment make precise alignment
settings 'or all four wheels
according to exact car maker s
specs No excuses An work >s
backed by a written limited
warranty
Computerized
Engine Analysis
We perform more than 100 tests on your car s engine
pinpointing problems qu>ckiy and accurately No
excuses You get a computer printout that clearly
identifies problem areas and indicates me needed
attention and ad|usfments
There are also more single-parent
households and double-income families
than ever before, Bryant said.
The makeup of the population has
also changed significantly in the past
decade, Bryant said. The number of
people of Asian descent
creased dramatically as a percentage
of the population, and His panics
have grown the most in terms of real
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All factors must be considered by
retailers in the 1990s, she said.
Those retailers which survive in
the 1990s will luiow their target audiences,
be disciplined in their buy-
. fer in the way of
service, offer better customer service
then presently available, and be
respectful of the customer.
.644-1070 Oakland County
591 -0900 Wayne County
.852-3222 Rochester/Avon
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ThuraOay Auguat 2 1990 04t
Savage beast is stalking our streets and highways
Dad I touted my cai imi t the
ii>ost ahockmg phone call a parent
frls, iiint at lea-st it s the lud s voice
on the phone but it s close eyough
Kor ooe reason or another, what
seems like a lot of my friends have
been getting similar phone calls lately
One was a niece hospitalized with
severe i nj ui t cs after a roiiover in
l>earborn
Another not an immediate relative,
but a iilends neighbor's kid,
dl UWOfSl along V> .lh aiml h^r It^rt^g
tf un ihni K. at date aitti skidding
uff the load neai Brighton^ He ia^s
1U teens have died in high speed ac-
1.1 dents in the past yeai in the aiea
MY DAUljHffcR was very lucky,
alter a ilat out impact in the neighboi
bood of 20 mph with the side of a
full fiame CM station wagon
Ihe fiont uf the LAxJge Omiu »he
was i»nig ci ushed as neatly as a
Jtkd of paper, as it is designed to do.
while the seat belt worked perfectly
leaving hei with vaiious strains and
biuis«s but otherwise unhaimed As
were the occupants ot the uthei car
which is better than most ui absorbing
a side impact
It was a typical car "accident" in
that the first realization she had that
something was going badly WrOng
came a scant few feet before the im
pact
1 Hlk Ik I Hfe situation in H»o»t »ai
accidents an encounlei with a
huge, inescapable force at a speed
tastei than anyone s reflexes
Long after the immediate shock
wore off, it left a chilling reminder
that we still face some dark, savage
dangers in the midst of the modern,
isolated convenience of driving a
car
Few members of my immediate
family have been involved, in a se
rious car accident at any time This,
auto talk
Dan
McCosh
too might be chance, since while
none is deliberately reckless several
aie absent minded The two crashes
4 ftavt- been mvoived in were caused
Oj my lolling asleep at the *tieei
1 AM also acutely aware of the
piogiess that has been made in car
satety The car i drove at my daugh
ter's age would certainly have let
me be killed in the same crash A
college friend who drove the same
model as 1 did died in a much less
serious impact
1_ CUUJLD A I.SO add another note
to the constant refrain about seat
belts When we went to clean out her
belongings at the wrecking yard, another
small cai with a less-serious
dent had the too-famiiiar softbatl
-.i/f cxazing ui ih*- windshield in nr>twith
tiie driver's forehead and a
bent steering wheel In back was an
empty child seat
WE ARE, it seems, in the midst of
a rising awareness of vehicle safety
For a long time, the efforts to
make cars capable of withstanding
truly frightening crashes and still
protect the occupants has been a .facet
of engineering pursued with little
Grandparents' money can build kids' IRAs
Last week I commented oo a fi
naiicial sui vey that uudei scored the
deep concerns Americans face today
Many believe that America is fast
becoming a third rate power and is
doomed to become a mediocre nation.
We owe the world more than
$6c>0 billion The (JNP is stagnant
Superimpose on this bleak picture
quate domestic savings, a decaying
infrastructure, a failing educational
system, a turbulent financial market
and a strained economic system, and
we have a picture of doom and
gloom
IN MORE practical terms, the
two most frightening developments
are rising educational costs and the
collapse of the Social Security system
Today's newborn will enter college
in the year 2007. During the
as a f*binni( Batr «n«' 4 ' *i
imurr, Mrm «nO !i«eo rate to in ioar- lunot-'H Mtunypi i»to
CloO® Gam»-ieo Mcmtn* N6Kj •Aa.-'ut^ctureri, «r«3 Si