Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN
Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN
Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN
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• 58%, 71%, 76% of respondents in <strong>Germany</strong>, <strong>Austria</strong> and <strong>Switzerland</strong> respectively,<br />
connected to the Internet through a mobile device.<br />
• 50% of participants in <strong>Germany</strong> connected to the Internet through a smartphone as<br />
compared with 62% and 67% of the survey respondents in <strong>Austria</strong> and <strong>Switzerland</strong>,<br />
respectively.<br />
• There is growing use of netbooks and tablets for mobile Internet: 28% in <strong>Germany</strong> and<br />
around 35% in <strong>Austria</strong> and <strong>Switzerland</strong> did so through a netbook; tablets are more popular<br />
in <strong>Switzerland</strong> (26%) for mobile Internet use than in <strong>Germany</strong> and <strong>Austria</strong> (17% and 16%).<br />
• 59% of men in <strong>Germany</strong> compared to 58% of women used mobile Internet; in <strong>Austria</strong> it was<br />
76% of men vs. 66% of women; <strong>Switzerland</strong> (80% vs. 72%).<br />
• 48% used mobile Internet for personal matters compared with 15% for work-related<br />
matters; <strong>Austria</strong> (59% vs. 22%); <strong>Switzerland</strong> (64% vs. 26%).<br />
• 38% of those above 50 among the respondents in <strong>Germany</strong> use mobile Internet vs. 84% of<br />
those in the age group 14 to 29. (<strong>Austria</strong>: 53% vs. 88%; <strong>Switzerland</strong>: 55% vs. 91%).<br />
• 58% of respondents in <strong>Germany</strong> (<strong>Austria</strong>: 59%, <strong>Switzerland</strong>: 55%) accessed online<br />
communities such as Facebook.<br />
• 50% of respondents in <strong>Germany</strong> (<strong>Austria</strong>: 50%, <strong>Switzerland</strong>: 38%) conducted a banking<br />
transaction using their mobile device.<br />
• 67% respondents in <strong>Germany</strong> and <strong>Austria</strong> (<strong>Switzerland</strong>: 78%) downloaded programs or apps<br />
on their mobile device.<br />
• 47% of respondents in <strong>Germany</strong> downloaded or viewed short videos (less than five minutes);<br />
(<strong>Austria</strong>: 57%, <strong>Switzerland</strong>: 55%).<br />
• 74% of respondents have concerns over data<br />
security (<strong>Austria</strong>: 66%, <strong>Switzerland</strong>: 68%).<br />
• 72% are interested in cloud consumer<br />
services (<strong>Austria</strong>: 71%, <strong>Switzerland</strong>: 65%).<br />
• 86% are interested in premium technical<br />
services (<strong>Austria</strong>: 88%, <strong>Switzerland</strong>: 80%).<br />
• 36% accessed the Internet through a TV<br />
and 25% through a gaming console<br />
(<strong>Austria</strong>: 35%, <strong>Switzerland</strong>: 43%).<br />
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