Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN

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About the Survey 24
The fifth edition of the Accenture Mobile Web Watch survey extends beyond the three countries (Austria, Switzerland and Germany) of the previous two surveys to include 10 more countries: Brazil, Finland, France, Ireland, Italy, Mexico, Russia, South Africa, Spain and the UK. The 15-minute online survey, covering 17,225 respondents, was conducted in native languages with a sample representative of Internet users across age, gender (51 percent men and 49 percent women), and incomes. # Interviews by country Austria 789 Brazil 1,624 Finland 1,085 France 1,615 Germany 1,615 Ireland 785 Italy 1,616 Mexico 1,611 Russia 1,637 South Africa 1,058 Spain 1,615 Switzerland 560 United Kingdom 1,615 Total 17,225 The survey explored the use of smartphones, tablets, netbooks, personal computers, television and gaming consoles to access the Internet; frequency of mobile Internet usage; range of activities on the Internet; use of social media, online platforms and online services on mobile devices; brand preferences for devices and operating systems; the consumer’s criteria for network selection, ability and willingness to pay for premium services; and the barriers to the adoption of mobile Internet. Age 14-19 years 20-29 years 30-39 years 40-49 years More than 50 years 10% 24% 21% 18% 27% 25
Page 1 and 2: Mobile Web Watch 2012 Special Editi
Page 3 and 4: Executive Summary Mobile devices ar
Page 5 and 6: Core Findings for Germany, Austria
Page 7 and 8: Internet through mobile devices poi
Page 9 and 10: The survey shows that the proportio
Page 11 and 12: Sending or receiving e-mails is sti
Page 13 and 14: Mobile apps accelerating Internet u
Page 15 and 16: Blurring device boundaries: Using t
Page 17 and 18: Network quality is critical-consume
Page 19 and 20: How do you view these advertising m
Page 21 and 22: Mobile payments—a growth engine T
Page 23: Rising tablet usage The growing pop
Page 27 and 28: The Accenture Mobile Watch Survey,

Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN

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