Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN

Cloud services
A majority of the mobile Internet users (57 percent) are aware
of cloud and data storage services and are currently using
or are planning to use these services (34 percent), according
to the survey results for Germany (Austria: 54 percent,
Switzerland: 65 percent). Moreover, 72 percent of respondents
in Germany (Austria: 71 percent, Switzerland: 65 percent) who
are interested in consumer cloud services are willing to pay
for these.
As expected, there is higher awareness of consumer cloud
services among the younger generation: 63 percent of those
below 30 in Germany, for example, are aware of them, and
close to half of them are either using these services or are
planning to do so in the near future. Surprisingly, 48 percent
of those above 50 are also aware of cloud services and 16
percent are either using them or planning to do so.
Awareness of cloud services is marginally higher in emerging
markets (64 percent) than in mature markets (57 percent); the
adoption rate is also expected to be far higher in emerging
countries with half of the respondents saying they are
either using or intend to use these services in the future, as
compared to 33 percent in mature markets.
For which of these services do you use mobile payments through
your smartphone/tablet?
Multiselect
Buying tickets for events
(concerts, cinema, theatre)
Buying train, flight tickets
Buying clothes or shoes
Buying other consumer goods
Buying food or groceries
(n=1,682)
Source: Mobile Web Watch Survey, 2012
17%
18%
29%
24%
9%
18%
33%
31%
63%
54%
54%
Base: All respondents using mobile payment on their mobile device (Germany n= 92, Austria n=66, Switzerland n=41)
46%
51%
Figure 4b. Mobile Internet users are willing to pay for premium services.
© 2012 Accenture. All rights reserved.
22
Willingness to pay for premium
services
While augmented reality services are yet to take off in a big
way, one of the survey findings could have implications for
the pricing strategies of mobile service operators (MSO). Well
over 80 percent of the respondents in Germany, Austria and
Switzerland are willing to pay for premium services and nearly
a quarter are willing to pay €10–20 for premium services.
66%
63%
Germany Austria Switzerland