Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN
Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN
Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN
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Coverage and quality of network are the most important criteria in<br />
choosing a network provider for access to the Internet on a mobile device<br />
Most important criteria in the choice of a network provider for mobile<br />
Internet access<br />
Coverage<br />
Quality of network<br />
Connection speed<br />
Cost of data connection<br />
Quality of customer service<br />
Past experience with<br />
the provider<br />
The device subsidy<br />
Contract period<br />
Devices on offer from<br />
the network providers<br />
Content available from<br />
the network provider<br />
Special offers<br />
29% 57%<br />
29% 57%<br />
29%<br />
54%<br />
37% 48%<br />
37% 48%<br />
38% 47%<br />
31% 50%<br />
31% 50%<br />
41% 41%<br />
27% 54%<br />
24% 61%<br />
30% 47%<br />
34% 27%<br />
29% 31%<br />
31% 31%<br />
31% 24%<br />
28% 25%<br />
33% 28%<br />
23% 21%<br />
25% 27%<br />
24% 22%<br />
Source: <strong>Mobile</strong> <strong>Web</strong> <strong>Watch</strong> Survey, 2012<br />
Base: All able to choose their personal and work-related network providers<br />
(<strong>Germany</strong> n=1015, <strong>Austria</strong> n=558, <strong>Switzerland</strong> n=433)<br />
Figure 3b. Consumers want good network<br />
quality and coverage.<br />
© 2012 <strong>Accenture</strong>. All rights reserved.<br />
18<br />
<strong>Germany</strong> 86%<br />
<strong>Austria</strong> 86%<br />
<strong>Switzerland</strong> 83%<br />
<strong>Germany</strong> 85%<br />
<strong>Austria</strong> 85%<br />
<strong>Switzerland</strong> 85%<br />
<strong>Germany</strong> 81%<br />
<strong>Austria</strong> 81%<br />
<strong>Switzerland</strong> 82%<br />
<strong>Germany</strong> 81%<br />
<strong>Austria</strong> 85%<br />
<strong>Switzerland</strong> 77%<br />
<strong>Germany</strong> 61%<br />
<strong>Austria</strong> 60%<br />
<strong>Switzerland</strong> 62%<br />
<strong>Germany</strong> 55%<br />
<strong>Austria</strong> 53%<br />
<strong>Switzerland</strong> 61%<br />
<strong>Germany</strong> 44%<br />
<strong>Austria</strong> 52%<br />
<strong>Switzerland</strong> 46%<br />
26% 25% <strong>Germany</strong> 51%<br />
23% 21% <strong>Austria</strong> 44%<br />
25% 18% <strong>Switzerland</strong> 43%<br />
23% 15% <strong>Germany</strong> 38%<br />
25% 21% <strong>Austria</strong> 46%<br />
24% 16% <strong>Switzerland</strong> 40%<br />
20% 16% <strong>Germany</strong> 36%<br />
15% 11% <strong>Austria</strong> 26%<br />
19% 18% <strong>Switzerland</strong> 37%<br />
24% 18% <strong>Germany</strong> 42%<br />
23% 15% <strong>Austria</strong> 38%<br />
23% 17% <strong>Switzerland</strong> 40%<br />
Very important<br />
Extremely important<br />
• Coverage and quality<br />
of network were the most<br />
important criteria in choosing a<br />
network provider for Internet<br />
access through a mobile device<br />
• For 86% in <strong>Germany</strong> and <strong>Austria</strong><br />
(<strong>Switzerland</strong>: 83%) coverage<br />
was the most important criterion<br />
• 85% of the respondents in <strong>Germany</strong>,<br />
<strong>Austria</strong> and <strong>Switzerland</strong> said quality<br />
of network was either very important<br />
or extremely important<br />
• Connection speed was the next<br />
most important criterion,<br />
followed by cost