Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN

Coverage and quality of network are the most important criteria in
choosing a network provider for access to the Internet on a mobile device
Most important criteria in the choice of a network provider for mobile
Internet access
Coverage
Quality of network
Connection speed
Cost of data connection
Quality of customer service
Past experience with
the provider
The device subsidy
Contract period
Devices on offer from
the network providers
Content available from
the network provider
Special offers
29% 57%
29% 57%
29%
54%
37% 48%
37% 48%
38% 47%
31% 50%
31% 50%
41% 41%
27% 54%
24% 61%
30% 47%
34% 27%
29% 31%
31% 31%
31% 24%
28% 25%
33% 28%
23% 21%
25% 27%
24% 22%
Source: Mobile Web Watch Survey, 2012
Base: All able to choose their personal and work-related network providers
(Germany n=1015, Austria n=558, Switzerland n=433)
Figure 3b. Consumers want good network
quality and coverage.
© 2012 Accenture. All rights reserved.
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Germany 86%
Austria 86%
Switzerland 83%
Germany 85%
Austria 85%
Switzerland 85%
Germany 81%
Austria 81%
Switzerland 82%
Germany 81%
Austria 85%
Switzerland 77%
Germany 61%
Austria 60%
Switzerland 62%
Germany 55%
Austria 53%
Switzerland 61%
Germany 44%
Austria 52%
Switzerland 46%
26% 25% Germany 51%
23% 21% Austria 44%
25% 18% Switzerland 43%
23% 15% Germany 38%
25% 21% Austria 46%
24% 16% Switzerland 40%
20% 16% Germany 36%
15% 11% Austria 26%
19% 18% Switzerland 37%
24% 18% Germany 42%
23% 15% Austria 38%
23% 17% Switzerland 40%
Very important
Extremely important
• Coverage and quality
of network were the most
important criteria in choosing a
network provider for Internet
access through a mobile device
• For 86% in Germany and Austria
(Switzerland: 83%) coverage
was the most important criterion
• 85% of the respondents in Germany,
Austria and Switzerland said quality
of network was either very important
or extremely important
• Connection speed was the next
most important criterion,
followed by cost