Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN
Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN
Accenture-Study-Mobile-Web-Watch-Germany-Austria-Switzerland-EN
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Choice of operating systems and<br />
usability adding to demand<br />
The availability of different operating systems (OS) is also<br />
fuelling the growth of mobile Internet. When it comes to<br />
devices, 85 percent of all the survey participants said that the<br />
OS was the most important factor in selecting a smartphone<br />
or tablet.<br />
Which of the following is your preferred operating system?<br />
50%<br />
46%<br />
34%<br />
26% 27%<br />
44%<br />
Android iOS (Apple)<br />
Microsoft Symbian (Nokia)<br />
Windows<br />
Source: <strong>Mobile</strong> <strong>Web</strong> <strong>Watch</strong> Survey, 2012<br />
Base: Respondents using a smartphone or tablet who see operating system<br />
as 'somewhat/very important'<br />
(<strong>Germany</strong> n=613, <strong>Austria</strong> n= 342, <strong>Switzerland</strong> n=316)<br />
20%<br />
Figure 2b. Operating system is crucial in smartphone<br />
and tablet selection.<br />
© 2012 <strong>Accenture</strong>. All rights reserved.<br />
14<br />
15% 15%<br />
The OS is a crucial factor as consumers want easy access to<br />
services they consider important such as communications,<br />
traffic and travel information, banking and access to social<br />
networks.<br />
The most preferred OS in <strong>Germany</strong> is Android (46 percent),<br />
followed by iOS (26 percent) and Microsoft Windows (20<br />
percent). However, in <strong>Switzerland</strong>, the iOS is more popular<br />
than Android (44 percent versus 34 percent).<br />
3% 4% 3%<br />
<strong>Germany</strong> <strong>Austria</strong> <strong>Switzerland</strong><br />
2% 2% 3%<br />
RIM (Blackberry)<br />
2% 2% 1%<br />
Bada (Samsung)