CATALOGUE 2010 2011 - Robert Kennedy College

S W I S S Q U A L I T Y E D U C AT I O N 

A COLLABORATIVE CENTRE OF 

S W I S S Q U A L I T Y 

E D U C A T I O N 

A P A R T N E R 

C O L L E G E O F T H E 

CATALOGUE 

2010 � 2011 

C ATA L O G U E

MBA Master of Business 

Administration 

MSAITBM Master 

of Science in Advanced 

Information Technology 

and Business Management 

MSPM Master of Science 

in Project Management 

MSSM Master of Science 

in Strategic Marketing 

PGCBA Post Graduate 

Certificate in Business 

Administration (Mini MBA) 

PGCAMB Post Graduate 

Certificate in Advanced 

Management for Bankers 

PGCPM Post Graduate 

Certificate 


C A T A L O G U E

Robert Kennedy College was founded 

in 1998 as a private educational 

institution. The College is owned and 

operated by Robert Kennedy College 

& Co. GmbH. 

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With instructors having graduated 

from some of the best universities 

worldwide, and students from 

105 different countries, we are a 

truly international establishment, 

offering Swiss quality education 

at distance, judiciously combined 

with optional residencies at the 

College’s premises in Zurich. 

Our mission is to provide academic 

excellence in distance 

education for students worldwide, 

through appropriate application 

of leading edge technologies. 

The one-week residency represents 

a unique opportunity for 

students to combine the online 

learning experience with a traditional 

class environment. 

Under the supervision of a Board 

of Governors we offer rigorous 

but flexible learning programmes, 

enhanced by state-of-the-art online 

e-learning technology. 

About the College 

Student Centred Philosophy 

For RKC you are not just a student ID. 

You are part of our learning community 

online. 

Whatever you are called - Richard, 

Douglas, Karin, Ahmed, Ajay or Francis 

- we’ll know you by your name. You and 

all other students and faculty are members 

of the RKC family engaged in the 

adult learning process. 

Together we are a team. 

An overriding objective of this team is 

to enable our College to consistently improve 

the quality of education it offers 

- your education. 

Small and Big 

All our students benefit from something 

very important: our personal attention. 

We are small enough to find the time for 

our students. Always. And we are small 

enough to improve and change the content 

of our courses quickly, following the 

latest education trends. Yet we are big 

enough to offer you access to an electronic 

library with over 1,500,000 current 

articles from the top 400 business 

publications. You can access them from 

the comfort of your home or when you 

travel, with your laptop. Wherever you 

have a computer and Internet access, 

the class is open for you. 

State of the Art Technology 

In pursuit of its commitment to provide 

exemplary services to its students, Robert 

Kennedy College has tailor-made, 

state-of-the-art software for online 

course delivery. Called “Online Campus”, 

it is an all encompassing, interactive 

and easy-to-use software, which 

makes studying online a truly enjoyable 

experience. 

World Class Faculty 

RKC employs highly qualified faculty 

who have graduated from leading Universities 

like Harvard Business School, 

Stanford University, Oxford University, 

New York University, and Wharton... to 

name just a few. 

Recognition 

All the academic programmes at RKC 

are validated and awarded by the University 

of Wales. The University of Wales 

defines validation “as the process by 

which an awarding institution judges 

that a programme developed and delivered 

by another institution is of an appropriate 

quality and standard to lead to 

its award”. 

Validation and Accreditation 

After successfully completing your studies 

for an academic degree at the Robert 

Kennedy College, you will receive a 

degree from the University of Wales, 

which is duly accredited by the British 

Government by means of a Royal 

Charter. 

About the University Of Wales 

Founded by Royal Charter in 1893, the 

University of Wales is the degree-awarding 

body for the majority of students 

taking up higher education in Wales, as 

well as for many at other institutions of 

higher education in the United Kingdom 

and overseas. 

The University’s position enables it to focus 

not only on its primary functions as 

a degree-awarding body and provider of 

services to the Welsh higher education 

sector, but also as a national institution, 

playing an enhanced role in protecting 

and promoting the economy, culture 

and language of Wales. 

Recently, the University has signed a 

memorandum of understanding with 

six of the universities and institutions 

in Wales, with whom it will be working 

closely on collaborative ventures, research 

groupings and other new initiatives. 

These institutions are: 

Glyndwr University, 

Swansea Metropolitan University, 

University of Wales Institute, 

Cardiff (UWIC) University of Wales, 

Newport University of Wales, 

Lampeter Trinity University College 

The latter two institutions are set to 

merge in 2010 to become University of 

Wales, Trinity St David. 

The University is also maintains links

with Aberystwyth University, Bangor University, 

Cardiff University and Swansea 

University. 

The University is also the degreeawarding 

authority for more than 120 

other institutions of higher education, 

both within the United Kingdom and 

overseas, with which it also enjoys 

close links. Annually, it awards around 

15,000 initial degrees and more than 

4,000 higher degrees, making it the 

second largest degree-awarding body 

in the United Kingdom. About 70,000 

students, all over the world, pursue University 

of Wales degrees, across a wide 

range of subjects. 

The University’s position enables it to focus 

not only on its primary functions as 

a degree-awarding body and provider of 

services to the Welsh higher education 

sector, but also as a national institution, 

playing an enhanced role in protecting 

and promoting the economy, culture 

and language of Wales. 

The University is a major national institution 

in Wales. Its primary functions 

are that of a degree awarding body, and 

provider of services to the Welsh higher 

education sector. It also plays an enhanced 

role in protecting and promoting 

the economy, culture and language of 

Wales. 

The University of Wales is also committed 

to its international role and to en- 

hancing its standing across the UK and 

overseas. As well as its validation role 

and the international projects undertaken 

by its Global Academy, the University 

sponsors a number of cultural initiatives, 

such as the prestigious Dylan 

Thomas Prize, for young writers, which 

attracts entries from all over the world. 

More information available at the University 

of Wales website http://www. 

wales.ac.uk 

University of Wales degrees 

are recognised worldwide 

While the majority of the University’s 

students study in Wales, the University’s 

very successful and highly regarded 

international validation operation 

is also an important dimension of its 

work. This enables overseas institutions 

to offer the University of Wales degree 

at an equivalent standard to the degree 

offered in Wales itself. 

Validation is important in fostering links 

between Wales and other countries and 

many of the University’s graduates are 

now in positions of influence overseas. 

Last year, more than 11,000 students 

were registered on validated courses of 

the University of Wales and nearly 2,500 

graduated with the University’s degree. 

Altogether, more than 33,000 students 

have been awarded degrees since the 

validation operation began in 1975. 

The maintenance of academic standards 

is of paramount importance for 

validated courses, as it is for courses 

offered within Wales. The University is 

rightly regarded as a role model in this 

respect. Its processes compare very favourably 

with those of other institutions 

in the UK, and the positive report received 

following a recent independent 

review, favourable audit reports from 

the Quality Assurance Agency and the 

University’s reputation overseas attest 

clearly to the high esteem in which its 

validation work is held. 

The University’s validation operation is 

managed and operated by its Validation 

Board and Unit, which evolved from a 

special Board established to approve 

degree schemes for the training of 

school teachers in Wales. 

Degree and Diploma programmes are 

validated following an extensive process 

of evaluation and all validated programmes 

are subject to rigorous quality 

assurance mechanisms to ensure that 

they are operating at the requisite academic 

level. 

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“Your critical strategic advantage 

makes the difference between 

being a successful manager 

with superior performance and 

being the unsuccessful manager 

whose job is insecure. Your power 

within the company and your 

influence over clients depends 

on your ability to create competitive 

strategies. With every product 

and service, you must set 

yourself apart from the competition.” 

The University of Wales 

Master of Business Adm 

An MBA can help you consolidate your 

business knowledge and reach new professional 

heights. Learn at Switzerland’s 

premier private college and graduate 

from the second largest British University 

with students from 105 different countries 

and 90 places per term. Are you ready 

for the challenge? 

Duration: Minimum 2 years, maximum 5 

years 

Delivery Method: 99% online via “Online 

Campus” with intensive class discussion 

and collaboration, 1% in a one-week 

compulsory residency. The College organises 

5 residencies each year, so you 

have many opportunities to meet the 

mandatory residential requirements. You 

can opt to take more than one residency 

if you like. 

Places: Strictly limited to 90 per term. 

Ranking: Robert Kennedy College has 

been successively listed among the top 

20 MBAs in the world in the Financial Times 

2007,2008 and 2009 Distance Learning 

Surveys. 

Tuition Fees: 14’000 CHF (Swiss Francs). 

This includes library access, “Online 

Campus” access, graduation fees, UoW 

matriculation fees. Fees are payable in 

instalments with no interest charged. The 

fee is for the full programme including all 

courses and the final dissertation. 

Not included in these fees: Residency in 

Switzerland (one is compulsory) at 1’000 

CHF (Swiss Francs). Some textbooks are 

not included (approximate cost 450-600 

CHF). 

Selectivity Ratio: 60% of the applicants 

are invited for an admission interview. 

Out of 7 applicants one is admitted to 

the MBA. 

Majors and Specialisations: Over 15 

specialisations to choose from. See the 

full list of Online MBA Majors and Specialisations 

on www.college.ch. 

Terms: Four terms per year (Winter, 

Spring, Summer (on campus Residency) 

and Autumn) 

Accreditation: This Programme is Validated 

and Awarded by the University of 

Wales. After successfully completing your 

studies at the Robert Kennedy College, 

you will receive a degree from the Univer- 

sity of Wales, which is duly accredited by 

the British Government by means of a Royal 

Charter. University of Wales degrees 

are recognised worldwide. 

Admission Requirements 

Applicants for the RKC Online MBA must 

have the following: 

Either:(minimum entry qualifications) 

a) A degree or postgraduate qualification 

in business, awarded by a recognised 

U.K. academic body or its equivalent 

according to the British Council 

Education Guide, together with appropriate 

experience of at least 2 years 

in a management position; 

or 

b) Such professional qualifications as 

may be deemed by the University of 

Wales as equivalent, together with 

appropriate experience of at least 3 

years in a management position; 

or 

c) A Bachelor degree in a non-business 

field and at least 5 years of business 

related experience in a management 

position, 

or 

d) A candidate without the necessary 

academic qualifications may offer as 

an admission qualification, evidence 

of a minimum of 5 years appropriate 

experience (normally managerial experience). 

Such a candidate maybe 

admitted if deemed by the University 

of Wales, on advice from the Dean of 

the School, to be capable of both succeeding 

on, and contributing to the 

course. 

Admission applications must be accompanied 

with a certificate of competency 

in the English language from a recognized 

institution or programme. English 

language requirements for non-English 

speaking students are a minimum IELTS 

score of 6.5 or minimum TOEFL score of 

600, or other evidence of English language 

abilities at this level. 

Progamme Outline 

The scheme has been designed to meet 

the aims of the Online MBA in a flexible 

manner, that can be tailored to the indi-

inistration 

vidual preferences of each student. The 

MBA requires you to complete 8 courses 

plus a final project. The Online MBA programme 

consists of the following modules: 

Power Learning for Managers 

This is the first module of the programme 

which gives an orientation to the course 

and the online learning style. It does not 

carry credits, and students are encouraged 

to go through the material in this 

module at their own pace and get accustomed 

to the online medium. 

Stage 1 - Eight taught modules 

4 core subjects - mandatory 

I Organisational Behaviour 

II Financial Management 

III Entrepreneurship 

IV Marketing Management 

3 electives (Three electives, of which at 

least one must be a residency) 

Electives (choose two) 

I Management of Technological Change 

II eBusiness 

III Applied Leadership 

IV International Business 

Management 

V Project Management 

Residential Electives 

(choose at least one) 

I Michael Porter on Corporate Strategy 

and Competitiveness (residency) (offered 

in affiliation with The Institute 

for Strategy and Competitiveness at 

Harvard Business School 

II The Art of Business (residency) 

III Investment Management (residency) 

Capstone – This module is mandatory for 

all students and forms the completion 

phase of the taught modules of the MBA 

programme. 

I Strategic Management 

Stage 2 - Individual dissertation 

I Dissertation work 

The Certificate of Business Administration 

is awarded to candidates who have 

completed 60 credits (4 modules), while 

the Diploma of Business Administration 

is awarded to candidates who have completed 

120 credits (all 8 modules, including 

a residency elective) but have been 

unable to complete the dissertation. Students 

who achieve 180 credits in total, 

and have successfully completed the dissertation, 

exit with the award of Master of 

Business Administration. 

The total study time is based on the notion 

of 10 hours study per credit. For the 

15-credit modules, the study time requirement 

is usually divided as follows: 

I 50 hours textbook and other reading 

matter; 

II 45 hours case preparation; 

III 40 hours case and other class discussion 

on-line; 

IV 15 hours interim and final exam preparation. 

Where the requirements differ from this 

standard, the rationale is made clear to 

students. The dissertation is an exception 

to this general principle, requiring a 

total of 600 hours of largely independent 

study time and a degree of direct supervisor 

contact, as follows: 

I 25 hours direct supervisor contact 

II 500 hours independent studies 

hours 

III 75 hours directed studies hours. 

There are no average courses within our 

MBA programme. We are bound to provide 

an outstanding learning experience 

and there isn’t a better way to achieve 

this aim than with outstanding courses. 

Not only have these been carefully crafted 

by professors graduated from the 

best business schools (like Oxford University, 

Harvard Business School, New 

York University and Wharton just to name 

a few), they are all meant to make you a 

more successful and efficient manager. 

There are no old fashion exams in our 

courses. Instead you are given real life 

case studies and essays, which allow 

you to think critically about your company 

and your own career. All this might seem 

too glossy but there is one catch: we 

don’t accept average candidates. Only 

individuals as outstanding as our values 

can find their way toward admission at 

the Robert Kennedy College. 

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Course Descriptions 


Master of Business 


Power Learning For Managers 

(not-for-credit module) 

The prelude to your MBA programme is 

our PLM module. As a roadmap to your 

journey, this module provides you with 

the essential skills to success in the 

MBA with a wide array of power learning 

tools for today’s business managers. 

This course differs slightly from the 

others because, in preparation for the 

first core module, you have more flexibility 

on your assignment and schedule. 

This course starts every month and 

lasts four to six weeks. 

Among the unique set of outcomes provided 

during this module we can count 

writing for business, managing your 

time and career effectively, becoming 

a successful manager, solving business 

problems and achieving superior performance 

in a virtual team. 

In addition to these managerial concepts 

we will also gently introduce you 

to the assessment system and the case 

method. You will have access to sample 

assignments with clear do’s and don’ts 

to ensure your personal success in the 

MBA. 

Organisational Behaviour 

The way people are managed within organisations 

plays a paramount role in 

corporate success. In a fast changing 

organisational landscape, we take into 

account impacting factors like social, 

technological, economic, environmental, 

political and legal considerations. 

With a variety of real life case studies, 

you will be asked to make decisions, 

which will inevitably influence the (work) 

life of your employees. These are of 

course, backed by the core taught concepts, 

which feature group dynamics, 

motivation and leadership, group behaviour, 

communication, power, conflict 

and prejudice in the workspace, organisational 

culture and how to manage 

and understand change within the organisation. 

This course is led by Prof. Benedicta 

Lusk, an MBA graduate of the Peter F. 

Drucker School of Management. 

Entrepreneurship 

Dean Costa will unveil to you the marvels 

of creating and managing your own 

enterprise. But this course isn’t meant 

to be of exclusive interest to entrepreneurs 

or budding business owners. It 

will help you to understand your role 

better, and (why not ?) open to you the 

possibility of starting your own business 

if you haven’t already done so. 

Topics like entrepreneurship redefined, 

the dark side of entrepreneurship, budgeting, 

fast tracked business growth, 

strategic marketing, capital raising strategies, 

management control and creative 

innovation make this course a valuable 

component of your MBA. 

Enriched with videos from the Sloan 

School of Management at the MIT, and 

by a business plan competition that 

forms the final assessment, this course 

is set to provide you with a stimulating 

and challenging experience. 

Financial Management 

Business is about profit, and there can 

only be sustainability with a proper 

knowledge of effective financial management. 

Oxford and Harvard Business School 

graduate Prof. David Duffill will expand 

and reinforce your knowledge of financial 

accounting, management accounts, 

budgeting and financing. 

Once again, the course leader isn’t just

crunching numbers. He will link each 

topic to real financial situations where 

you, as the manager in chief, have to assess 

the financial performance of successful 

corporations, and develop sharp 

analytical skills with tools like decision 

tree analysis. 

Financial Management is about successful 

financial results. At the end of 

this course you will not only know the 

basics, but you will be in the position to 

master every component of superior financial 

management and analysis. 

Marketing Management 

You will reinvent the airline business, 

redefine the boundaries of retailing, 

manage the sales of an online computer 

mega store, and learn how to focus 

on your customer. Seems like a bold 

prediction but it is just the content of 

marketing management directed by a 

marketing management extraordinaire: 

Prof Freddy Nager. 

The teaching of market segmentation, 

environment, research, innovative sales 

system, international marketing and 

policy planning and implementation will 

make sure that your view of marketing 

will never be the same. A concrete marketing 

plan for your company or your 

own business will be your final assessment, 

providing you with flexibility and 

effective learning results, which you can 

assess and apply in no time. 

Applied Leadership 

You are the CEO and you are finally in 

control. But things do not run your way 

and you need to act now. Making the 

right decision will make your business 

blossom. Taking the wrong steps will 

lead to painful failure. 

This might not be distant from your current 

or future situation, and this course 

is a real scenario on applied leadership; 

where, after mastering concepts like 

team turnaround, leadership that gets 

results, leadership planning, renewal 

and reflective leadership, you will be 

able to take sharp actions. 

You will be judged by both your classmates 

and veteran leader Dennis Crossen, 

a graduate of Drexel University and Oxford 

University. 

Management 

of Technological Change 

Nothing else evolves as fast as technology. 

Tomorrow’s managers need to understand 

the importance of innovation 

and diffusion of technology in an intensely 

competitive business environment, 

and to be aware of the various strategies 

available, to reap the benefit of innovation. 

Beyond the basics, you will be exposed 

to innovative capabilities, implementing 

development strategies, that take into 

account technological changes, and the 

integration of technology and strategy. 

Intel, Eli Lilly and other disruptively innovative 

applications will demonstrate 

how technological change can be exploited 

to your exclusive benefit. Inventor 

Edwin C. Rodin-Brown will share his 

genius with class participants, geek or 

not! 

eBusiness 

Technology has reshaped the way you 

work, live, and communicate, on a daily 

basis. With an assessment of today’s latest 

electronic business, this course will 

open doors to new concepts like electronic 

marketing, e-business planning, 

technology and strategy, business-tobusiness 

marketplaces and collaboration, 

and discuss the various aspects of 

digital innovation. 

Cases like Dell, Amazon.com and eBay 

will reveal the DNA of successful eBusinesses, 

and provide you with valuable 

ideas to exploit the full potential of digital 

based business. 

International Business Management 

What are the boundaries of your market 

? In today’s fast changing economy there 

are no boundaries… other than the 

ones of your imagination. 

With case studies from leading multinational 

corporations like Procter & 

Gable, Pepsi Cola, Virgin Airlines and 

Citibank, you will get an inside look at 

the way these giants conduct their bu- 





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siness successfully outside their main 

markets, and conquer new business 

landscapes on an international level. 

Essentially, you will not only learn to 

deal with international operations, but 

you will start thinking internationally. 

Think big to achieve big! 

Management of Intellectual Property 

This module is designed to give students 

an understanding of the basic 

principles of intellectual property (IP) 

law. The course material offers a comprehensive 

overview of all areas of IP 

law, including copyright, patents, trademarks, 

geographical indications, industrial 

designs and competition law. 

The economic importance of IP and 

its impact on an organization’s ability 

to innovate is explored. Students will 

learn the basic skills necessary for the 

creation of intellectual wealth by means 

of the acquisition, valuation and licensing 

of IP. This module will address IP 

and new technologies, such as software 

protection, biotechnology and the impact 

of communication technologies. 

This in turn leads to a discussion of the 

interrelationship between intellectual 

property law and e-commerce. You will 

learn the basics of domain name disputes 

and how to deal with cybersquatting. 

Digital copyright issues, including 

linking, framing and the protection of 

electronic databases, and the management 

of IP assets that are relevant to 

your firm’s electronic commerce strategy, 

conclude this module’s curricular. 

The module will provide managers with 

the skills necessary to recognise and 

protect the intellectual property within 

their firms, to understand the tools necessary 

to evaluate the potential of IP, 

and to capitalise on that potential. In 

short, managers are provided with a 

critical legal and managerial toolkit for 

the spurring of innovation, the creation 

of new products, services and markets 

and for diffusing technology. Managers 

will also be able to effectively deal with 

the complex IP-issues that are typical of 

on-line ventures. 

The module is taught jointly with the 

WIPO Worldwide Academy in Geneva, 

as we are incorporating material from 

WIPO in the course. 

WIPO (the World Intellectual Property 

Organisation) is a specialised agency 

of the United Nations, dedicated to promoting 

the protection of IP throughout 

the world through cooperation among 

states, and in collaboration with other 

international organizations. The WIPO 

Worldwide Academy serves as a centre

of excellence in teaching, training and 

research in IP. It was founded in response 

to the demand for knowledge and 

skills in intellectual property. 

Michael Porter on Corporate Strategy 

and Competitiveness 

Designed by the world’s widely recognised 

authority, Prof Michael Porter, and 

taught at RKC by Prof David Duffill, this 

course allows you to benefit from the exclusive 

videos and teaching of the Harvard 

Business School. 

“Microeconomics of Competitiveness: 

Firms, Clusters, and Economic Development 

(MOC) is a university-wide graduate 

course offered to students from 

around the Harvard University community, 

including the Harvard Business 

School, the Kennedy School of Government, 

and other Harvard graduate 

programs. The course has been created 

in a multi-year development effort 

by Professor Michael E. Porter and the 

staff and affiliates of the Institute for 

Strategy and Competitiveness at Harvard 


The MOC course explores the determinants 

of competitiveness and successful 

economic development viewed 

from a bottom-up, microeconomic perspective. 

While sound macroeconomic 

policies, stable legal and political institutions, 

and improving social conditions 

create the potential for competitiveness; 

wealth is actually created at the 

microeconomic level. The sophistication 

and productivity of firms, the vitality of 

clusters, and the quality of the business 

environment in which competition takes 

place, are the ultimate determinants of 

a nation’s or region’s productivity.” 

This course has a mandatory one-week 

residency in Zurich, Switzerland. It is 

held in cooperation with The Institute 

for Strategy and Competitiveness at the 

Harvard Business School http://www. 

isc.hbs.edu/MOC_universities.htm 

Investment Management 

The successful management of financial 

assets, whether of an individual, a 

small business or a large corporation, 

demands a knowledge of financial 

markets, how they operate, what instruments 

and investment vehicles are 

available, and what macro-economic 

forces are acting upon them. 

This module is designed to provide a 

broad understanding of financial markets 

(as distinct from a narrow specialist 

approach),but with sufficient details 

of their many components, so that students 

can make their own investment 

decisions and interact with their specialist 

advisers. 

Investment Management is designed 

around six axes: 

- Basic concepts: risk/reward, volatility, 

yield curves, exchange rates, 

spreads, carry, Libor and other key 

interest rates, liquidity 

- Investment instruments: equities, fixed-income, 

money markets, derivatives, 

options, real property. Primary 

versus secondary markets 

- The various actors: banks, brokers, 

fund managers, hedge funds, private 

equity/venture capital 

- The authorities: central banks, Ministries 

of Finance/National Treasuries, 

regulatory authorities, sovereign 

investment funds 

- Macro-economic concepts: balance 

of payments, inflation, global rebalancing, 

exchange rates and reserve 

currencies 

- Building a portfolio: the mix of securities 

and currencies to reflect risk/ 

reward, time horizon and degree of 

liquidity 

Students successfully completing the 

module will be able to make basic investment 

decisions for their own accounts 

or for their business. They will 

also master the technical concepts and 

terminology to be able to draw maximum 

benefit from their specialist advisers. 

Strategic Management 

Do you really think strategically? Is 

your strategy sustainable and well 

formulated? How would you implement 

your newly formulated strategy? 

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As you start on this course, you 

might just discover that you didn’t 

really know the answers to all these 

questions. Don’t worry, Prof David 

Duffill will be glad to provide crystal 

clear explanations. Not only will you 

learn about strategy formulation 

context, content, and its effective 

implementation, you will also be exposed 

to failures like that of Enron 

with the award winning video case 

produced by the Darden School of 

Management. Successful strategies 

like those of Ryanair, Kellogg, 

and Monsanto as well as traditional 

analytical tools like Porter’s five forces 

model, will serve as a platform 

for your endeavours at innovative 

thinking. 

As they say, “There is only one thing 

worse than no strategy: a badly formulated 

or executed strategy.” 

This being the last course of your 

MBA, we will go the extra mile to ensure 

your complete understanding 

of effective, innovative and sustainable 

business strategies. 

Aims and Learning Outcomes 

The Online MBA at RKC is a generalist 

programme that provides professionals 

with the education they will need in 

challenging and demanding positions. It 

aims to produce qualified professionals 

equipped with the full range of skills needed 

to lead successful businesses in 

a global environment characterised by 

constant change. 

The overall design aims of the Online 

MBA programme are to: 

I Provide an underpinning of both 

the knowledge and skills needed 

by senior managers at the strategic 

management level so that students 

can contribute to and improve the 

achievement of their organisation’s 

strategic objectives; 

II Provide an analytical and multiperspective 

framework, to enable students 

to recognise, identify and eva- 

luate key management issues which 

critically impact on organisational 

performance and strategic direction; 

III Enhance the student’s ability to integrate 

into the strategic thinking, 

direction setting, planning and operation 

of the organisation 

IV Develop the students’ ability to 

analyse management issues of relevance 

to their work by undertaking a 

piece of research which culminates 

in the completion of a dissertation; 

V Provide an opportunity for participants 

to make a contribution to the 

body of knowledge and understanding 

in the area of strategic management; 

VI Encourage holistic thinking within 

the areas of Management and Business. 

Learning Outcomes 

On completion of the programme, students 

should be able to demonstrate: 

I Knowledge, understanding and skills 

appropriate to effective performance 

at senior management level 

in the following areas Marketing Management 


Corporate Finance Managerial Economics; 

II An understanding of the context within 

which strategic activity occurs 

and its role in achieving organisational 

objectives; 

III Advanced research and consultancy 

skills; 

IV Contribution to organisational success 

by developing, delivering and 

managing high quality personnel 

and development policies. 

The Online MBA programme fits within 

the overall mission of Robert Kennedy 

College: to provide academic excellence 

in online distance education for students 

worldwide, through appropriate 

application of leading edge technologies.

The University of Wales M.Sc. 

in Advanced Information Technology 


With an IT background you are probably 

considering either continuing your education 

in the area of Information Technology 

or alternatively, Business with an 

MBA. Why not both? This new interdisciplinary 

programme gives you the unsurpassed 

benefit of both worlds with several 

advantages: 

a) It is one of the few interdisciplinary 

programs in both Information Technology 

and Business. It is awarded by 

the University of Wales, the second 

largest British University, and as such 

it is recognized worldwide; 

b) It has a practical orientation with real 

life cases. In lieu of focusing on traditional 

exams, it is assessed through 

assignments, which are directly relevant 

to your current career and existing 

projects; 

c) It is delivered almost entirely online: 

you can achieve your M.Sc. in Advanced 

Information Technology and Business 

Management with the full benefits 

of our innovative online delivery 

method with no career disruption 

d) There is no need to travel for exams 

or assessment: every assessment 

can be delivered online; 

e) It is cost and content competitive. 

With professors who have gradua- 

ted from some of the world’s finest 

colleges including Oxford University, 

Harvard Business School, Stanford 

University and New York University, 

you will benefit from the personalized 

attention of a small Swiss Private 

College and the wide recognition of 

UK’s second largest University. The 

cost of the programme can be paid in 

interest-free installments. In this case 

you can even achieve the certification 

without a sponsor. 

Why Do I Need this Course? 

In a very competitive working environment 

such as the management world, 

knowledge plays a very important role. 

Demanding positions require qualified 

professionals with knowledge of both IT 

and Business: this programme enables 

you to reach new heights in your career. 

It is a new, distinctive programme with a 

masters degree issued by the University 

of Wales, one of the traditional Federal 

Universities founded in 1892. 

We welcome applicants who are highly 

motivated in achieving new important 

heights in their careers. 

Programme Details at a Glance 

Duration: 2 years Minimum 5 years ma- 

ximum 

Award: Master of Science in Advanced 


Management 

Accreditation: The programme is validated 

by the University of Wales. The final 

certificate is awarded by the Federal University 

of Wales, which is duly accredited 

by the British Government by means of a 

Royal Charter. The UOW certificate is recognized 

worldwide. 

Cost: 13000 CHF (Swiss Francs) The cost 

includes online material, University of 

Wales matriculation and graduation fee, 

and tuition for all the modules. Special 

rates are available if you join with a colleague 

from the same organization. The 

tuition fees are payable in installments 

without any interest. 

Sample Payment Plan 3250 CHF (Swiss 

Francs) upon matriculation and then 406 

CHF (Swiss Francs) per month for 24 

months. 

Programme Content 

The M.Sc. in Advanced Information Technology 

and Business Management at 

RKC is a generalist programme that provides 

professionals with the education 

they will need in challenging and demanding 

IT related managerial positions. It 



to lead successful IT businesses in 


constant change. We aim to achieve this 

transfer of knowledge and skills through 

the course consisting of 

* Taught modules: 

1 Organizational Behaviour 

2 Marketing Management 

3 Financial Management 

4 Entrepreneurship 

5 Project Planning and Control 

6 Strategic Context of Project Management 

7 Management of Information Systems 

8 eBusiness 

* Final Dissertation 

11

12 



in Advanced Information 

Technology 


There is no average course within 

our M.Sc. in Advanced Information 

Technology and Business 

Management programme. We 

are bound to provide an outstanding 

learning experience and there 

isn’t a better way to achieve 

this aim than with outstanding 

courses. Not only have these 

been carefully crafted by professors 

graduated from the best 

business schools (like Oxford 

University, Harvard Business 

School, New York University and 

Wharton just to give you a glimpse) 

but they are all meant to 

make yourself a more successful 

and efficient manager. There are 

also no old fashion exams in our 

courses but real life case studies 

and essays that let you think critically 

about your company and 

your own career. All this might 

seem too glossy but there is one 

catch: we don’t accept average 

candidates and only individuals 

as outstanding as our values can 

find their way toward admission 

at the Robert Kennedy College. 


The prelude to your M.Sc. programme is 



the essential skills to success in the programme. 

This course differs slightly from 

the others because, in preparation for 

the first core module, you have more 

flexibility on your assignment and schedule. 





writing for business, managing your time 

and career effectively, becoming a successful 

manager, solving business problems 

and achieving superior performance 

in a virtual team. In addition to these 

managerial concepts we will also gently 

introduce you to the assessment system 

and the case method. You will have access 

to sample assignments with clear 

do’s and don’ts to ensure your personal 

success in the M.Sc. 





organisational landscape we take into 



political and legal considerations. With 

a variety of real life case studies you will 

be asked to make decisions, which will 

inevitably influence the (work) life of your 

employees. These are of course backed 

by the core taught concepts which feature: 

group dynamics, motivation and leadership, 

group behaviour, communication, 

power, conflict and prejudice in the 

workspace, organisational culture and 

how to manage and understand change 

within the organisation. 






of creating and managing your own enterprise. 

But this course isn’t meant to be 

of exclusive interest to entrepreneurs or 

budding business owners. It will help you 

better understand your role and (why not 

?) open to you the possibility of starting 

your own business if you haven’t already 

done so. Topics like entrepreneurship 

redefined, the dark side of entrepreneurship, 

budgeting, fast tracked business 

growth, strategic marketing, capital raising 

strategies, management control and 

creative innovation, make this course a 

valuable component of your MBA. 


School of Management at the MIT, and by 

a business plan competition that forms 

the final assessment, this course is set to 

provide you with a stimulating and challenging 

experience. 


Business is about profit and there can 

only be sustainability with a proper knowledge 

of effective financial management. 





budgeting and financing. Once again, the 

course leader isn’t just crunching numbers 

but will link each topic to real financial 

situations where you, as the manager 

in chief, have to assess the financial 

performance of successful corporations 

and develop sharp analytical skills with 

tools like decision tree analysis. Financial 

Management is about successful financial 

results. At the end of this course you 

will not only know the basics, but will be 

in a position to master every component 

of superior financial management and 

analysis. 


You will reinvent the airline business, redefine 

the boundaries of retailing, manage 

the sales of an online computer mega 

store, and learn how to focus on your customer. 

Seems like a bold prediction but 

it is just the content of marketing management 

directed by a marketing management 

extraordinaire: Michelle Schaefer. 



system, international marketing and




plan for your company, or your own 

business, will be your final assessment, 

providing you with flexibility and effective 

learning results which you can assess 

and apply in no time. 

The Strategic Context 

of Project Management 

The aim of the module is to offer a theoretical 

and practical perspective on 

critical factors for successful strategic 

management of projects. It seeks to provide 

participants with a comprehensive 

insight into the realities of project management, 

enabling them to identify best 

practices to provide a source of competitive 

advantage. 

Project Planning and Control 

The principles of project management 

are applicable at all levels of the project 

hierarchy; ranging from individual work 

packages, through to the provision of a 

single point of responsibility on behalf of 

the client. Different techniques and skills 

are applicable at different levels. At the 

work package level, the emphasis will lie 

in ensuring on-site production within specified 

constraints of time, cost and quality. 

At the strategic level, the emphasis 

will lie in managing the evolving interface 

between the client and the project. 

Irrespective of the level of application, 

effective project management depends 

upon a blend of the appropriate techniques 

and advanced behavioural skills. 

The aim of the module is to provide students 

with the ability to select the appropriate 

methodologies to structure problems 

at a conceptual level. 

Management of Information Systems 

IT is a rapidly expanding field,and is now 

an indispensable part of any successful 

business, since it is even more closely 

connected with both human and organizational 

issues. Ways of thinking about IT, 

and understanding its potential and its limitations, 

should be an essential concern 

of any manager. Accordingly, the core of 

this module lies in the way in which datainformation 

systems relate to general 

business systems, and business decisionmaking. 

The module has been designed to give 

students an understanding and appreciation 

of how a company’s handling of data 

is intimately linked with the production 

and/or distribution of goods and services, 

and how, in consequence, it directly affects 

business performance. The module 

concentrates on the front-end activities of 

information systems, but includes a study 

of the main techniques and tools used in 

systems design and analysis, including 

both linear and iterative approaches, as 

well as both logical and physical design. 

eBusiness 

Technology has reshaped the way we 

work, live and communicate on a daily 

basis. With an assessment of today’s latest 

electronic business, this course will 

open the doors to new concepts like electronic 

marketing, e-business planning, 

technology and strategy, business-to-business 


as well as discuss the various aspects of 

digital innovation. Cases like Dell, Amazon.com 

and eBay will reveal the DNA of 

successful eBusinesses and provide you 

with valuable ideas to exploit the full potential 

of digital based business. 


The overall design aims of the MSc Advanced 


Management are to: 

I Develop flexible minded graduates 

who have an understanding of business 

and organisations, and utilise 

an in-depth knowledge of information 

technology and skills relevant to management 

II Provide an underpinning of both the 

knowledge and skills needed by senior 

managers at the strategic management 

level, so that students can 

contribute to and improve the achievement 

of their organisation’s strategic 

objectives; 

III Provide an analytical and multiperspective 

framework, to enable 




Technology 


13

14 




Technology 


students to recognise, identify and 

evaluate key management issues in 

information technology and business 

management, which critically impact 

on organisational performance and 

strategic direction; 

IV Equip students with an advanced understanding 

of concepts and current 

and pervasive issues in information 

technology and business management. 

V Develop the students’ ability to analyse 

management issues of relevance 

to their work by undertaking a piece 

of research, which culminates in the 

completion of a dissertation; 

Intended Learning Outcomes 


should be able to: 

I Demonstrate the ability to collect relevant 

information across a range of 

areas pertaining to a current situation. 

II Analyze information and synthesize 

it into an appropriate form in order 

to evaluate alternative decisions for 

discerning and appraising management 

strategic alternatives. 

III Demonstrate subject specific skills 

with respect to the context of the use 

of specific software packages and 

programming environments. 

IV Use techniques from a range of standard 

methodologies to model aspects 

of an information or communication 

system 

V An understanding of the context within 

which strategic activity occurs 

and its role in achieving organisational 

objectives; 

VI Within the broad framework of organizations, 

their external context and 

management 

It is therefore expected that graduates 

will gain knowledge and develop understanding 

in the following areas: 

I Organizational Behaviour 

II Marketing Management 

III Financial Management 

IV Entrepreneurship 

V Project Planning and Control 

VI Strategic Context of Project Management 

VII Management of Information Systems 

VIII eBusiness 


The RKC MSc in Advanced Information 

Technology and Business Management 

programme is a specialist Masters 

award. Students wishing to enroll must 

(in addition to the minimum entry qualifications 

given below) be able to demonstrate 

some technical and programming 

background. In addition students wishing 

to enroll in the programme must have the 

following: 

Either: (minimum entry qualifications) 


in IT or business, awarded by a 

recognised U.K. academic body or its 

equivalent according to the British 

Council Education Guide; 

or 





years in a management or IT position; 

or 

c) A Bachelor degree in a non business 

/ not IT field and at least five years of 

business related experience in a management 

or IT position, 

or 






Such a candidate may be 


of Wales, on advice from the Dean 

of the School, to be capable of both 

succeeding on and contributing to the 

course. 









abilities at this level.



The 45 places in this programme are 

reserved for students seeking to enhance 

their current knowledge with a Master 

of Science (M.Sc). in Project Management 

form the second largest British 

University: The University of Wales. Are 

you innovative and motivated to take 

up challenges? If you are, you might be 

precisely the person we are looking for. 

Knowledge is the key to success. The 

global environment characterized by 

constant change has never been so dynamic. 

Your power within the company 

and your influence over clients depends 

on your ability to create competitive 

strategies. With every product and service, 

you must set yourself apart from 

the competition. Do this by enhancing 

your understanding of project management 

issues, activities and roles within 

organisations and becoming a qualified 

professional equipped with the full range 

of skills needed to lead successful 

businesses. 

The MSc in Project Management has 

been developed together with the 

University of Wales, Newport. The programme 

has been validated and the 

degree is awarded by the University of 

Wales. 

The University of Wales, Newport has 

been involved in higher education since 

1841, attracting students from all over 

the world. 

It has a long tradition of providing high 

quality undergraduate, postgraduate 

and professional courses. The Quality 

Assurance Agency gave the University 

a ‘confidence’ rating (the top rating given) 

for the quality of its academic teaching 

standards. 

The University is internationally recognized 

and renowned for many of its 

highly advanced facilities. It has some 

of the best-equipped and serviced workshops 

and studios in Europe and two 

campuses at Allt-yr-yn and Caerleon. 

Work is well underway on the City Campus 

on the banks of the River Usk in 

the city centre to replace the Allt-yr-yn 

campus. 

Why Do You Need a Course 

In Project Management? 

“Project management is the process 

by which projects are defined, planned, 

monitored, controlled and delivered 

such that agreed benefits are 

realized. Projects are unique, transient 

endeavours undertaken to achieve 

a desired outcome. Projects bring 

about change and project management 

is recognised as the most efficient 

way of managing such change.” 

(APM Body of Knowledge, 5th Edition 

2006, p2) 


professionals with equipped with the 

full range of skills needed to lead successful 

businesses: this new and distinctive 

programme enables you to reach 

new heights in your career. 


Duration: 2 years minimum, 5 years 

maximum 

Award: Master of Science in Project Management 


by the University of Wales. The 

15

16 

final certificate is awarded by the Federal 

University of Wales, which is duly 

accredited by the British Government by 

means of a Royal Charter. The UOW certificate 

is recognized worldwide. 

Cost: 12000 CHF (Swiss Francs) The 

cost includes online material, University 

of Wales matriculation, access to “Online 

Campus”, graduation fee and the 

tuition fee for all the modules including 

the final dissertation. Special rates are 

available if you join with a colleague 

from the same organization. The tuition 

fees are payable in installments without 

any interest 

Sample Payment Plan 3000 CHF 

(Swiss Francs) upon matriculation and 

then 375 CHF (Swiss Francs) per month 

for 24 months. 


The M.Sc. in Project Management at 

RKC is a generalist programme that provides 

professionals with the education 

they will need in very competitive and 

dynamic managerial positions. 

We aim to achieve this transfer of knowledge 

and skills through the course consisting 

of 

* 6 taught modules: 

1 Contemporary Project Management 

2 Project Planning and Control 

3 Strategic Context of Project Management 

4 Strategic Leadership and Business 

Transformation 

5 People Leadership and Management 

6 Project Futures 

* Final Dissertation







M.Sc. with a wide array of power learning 


This course differs slightly from the others 

because, in preparation for the first 

core module, you have more flexibility 

on your assignment and schedule. This 

course starts every month and lasts 

four to six weeks. 







in a virtual team. In addition to 

these managerial concepts we will also 

gently introduce you to the assessment 

system and the case method. You will 

have access to sample assignments 

with clear do’s and don’ts to ensure 

your personal success in the M.Sc. 

Contemporary Project Management 

The aim of the module is to develop 

an understanding of the evolution of 

contemporary project management, 

and to offer a theoretical and practical 

perspective on critical factors for the 

successful management of projects. 

This module provides students with a 

comprehensive insight into the realities 

of project management processes in a 

variety of contemporary organisational 

settings. 




hierarchy, ranging from individual work 

packages through to the provision of a 

single point of responsibility on behalf 

of the client. Different techniques and 

skills are applicable at different levels. 

At the work package level, the emphasis 

will lie in ensuring on-site production 

within specified constraints of time, 

cost and quality. At the strategic level, 

the emphasis will lie in managing the 

evolving interface between the client 

and the project. Irrespective of the level 

of application, effective project management 

depends upon a blend of the 

appropriate techniques, and advanced 

behavioural skills. The aim of the module 

is to provide students with the ability 

to select the appropriate methodologies 

to structure problems at the conceptual 

level. 


of Project Managament 

The aim of the module is to offer a 

theoretical and practical perspective 

on critical factors for successful strategic 

management of projects, and to 

provide participants with a comprehensive 

insight into the realities of project 

management. This would enable participants 

to identify best practices to provide 

a source of competitive advantage. 

People Leadership and Management 

The role of the modern manager is demanding 

and significant. People leadership 

and management requires a new 

management perspective, where the 

use of a special range of skills, distinctive 

attitudes and behaviours need to 

be developed. This module attempts to 

identify the main elements and realities 

of a manager’s role for a turbulent 

organisational environment. The study 

area of People Leadership and Management 

seeks to explore “hard and soft” 

organisational issues at a variety of 

levels. In process terms, one of the key 

areas of concern is how to understand 

the operation of business and management 

and the required prerequisites for 

organisational development. 

Strategic Leadership and Business 


Modern organisations exist within an 

increasingly complex environment over 

much of which they exercise little or no 

control. Successful leaders are expected 

to anticipate and respond to environmental 

turbulence - capitalising on 

emerging opportunities, minimising the 


The University 

of Wales M.Sc. 


17

18 





impact of adversity and actively managing 

the process of realignment and 

transformational change. This module 

explores the interplay between strategic 

and effective leadership and an organisation’s 

ability to continually transform 

itself, in order to respond to the dynamic 

and complex nature of the environment 

in which it operates. In brief it 

explains the complex relationships between 

leaders, organisations and their 

environment. It provides students with 

the tools and techniques with which to 

analyse and better understand the environment 

at a regional, national and 

supra-national level. 

Project Futures 

Successful project managers require a 

broader range of abilities than mastery 

of the usually acknowledged project 

management techniques. This module 

therefore explores new and emerging 

methodologies for project management. 

It represents an opportunity for 

students to gain practical insights into 

project management principles in the 

field of international development and 

cooperation. 

The module sets out to develop a student’s 

understanding and awareness 

of project management principles and 

methods in line with development policies 

and strategies, and introduces students 

to key project management tools 

and participatory methods used in practical 

development work. 


The programme is designed for students 

who have a first degree in any 

discipline seeking to develop a career in 

a project-based role or environment. It 

provides the knowledge base and analytical 

skills for those wishing to pursue 

a career in Project Management. It is 

also designed to enhance the necessary 

applied research skills of those desiring 

to pursue advanced research. 

In summary, the programme aims to 

give students: 

An appreciation of the fundamental 

concepts, principles and techniques 

needed for effective project and programme 

management; 

An awareness of the roles, responsibilities 

and competencies of those involved 

in dynamic project-based environments, 

and how this relates to effective 

leadership of projects, programmes 

and change initiatives; 

An understanding of the methodological 

factors that can be used for selecting, 

defining, planning, initiating, 

controlling, monitoring and delivering 

projects; 

Knowledge of the concepts, issues and 

analytical tools that underpin effective 

financial, legislative and resource control 

decisions in project-based environments; 

Enhancement of lifelong learning skills 

and personal development so as to be 

able to work with self-direction and originality 

and to contribute to business and 

society at large. 


The programme’s overall learning outcomes, 

derived from the individual 

modules, are to enable the student to 

develop and enhance their knowledge, 

understanding and skills profile across 

a range of areas. In particular, the programme 

is designed to: 

Develop an understanding of project 

management issues, roles and activities 

within organisations by exploring 

the balance between theory, practical 

skills and knowledge in order to prepare 

for a career related to project and programme 

management; 

Understand the core concepts, principles 

and techniques within project 

management with an enhanced awareness 

of the issues related to managing 

project resources, controlling project 

finances, managing risks, managing 

people and facilitating organisational 

change; 

Explore how these can be applied in 

practice with the help of sophisticated 

analytical and support tools available; 

Identify and familiarise yourself with the 

extensive bodies of knowledge and best 

practice literature that supports project

management; 

Equip students with the necessary 

knowledge, skills (including thinking 

skills and general skills) and competencies 

to achieve the appropriate level of 

postgraduate award, and to continue 

their lifelong learning and development. 

Allow students to undertake a dissertation 

in an area related to Project Management, 

and present research findings 

in an acceptable and appropriate 

manner; 

Develop in students the inter-personal, 

organisation, communication and ‘soft 

skills’ necessary for effective project 

management; 

Allow students work effectively and 

sensitively with others from different 

cultural backgrounds, particularly 

relevant to project environments. 


The RKC MSc. in Project Management 

is a specialist Masters programme. In 

addition to the minimum entry qualifications 

given below, students must be able 

to demonstrate some technical and programming 

background. Students wishing 

to enroll on the programme must 





recognised U.K. academic body or 

its equivalent according to the British 


or 




appropriate experience of at least 

3 years in a management or IT position; 

or 


/ not IT field and at least five years 

of business related experience in a 

management or IT position, 

or 










succeeding on and contributing to 

the course. 














19

20 


in Strategic Marketing 

We are looking for 60 students 

willing to enhance their 

current knowledge with a 

Master of Science (M.Sc). in 

Strategic Marketing from the 

second largest British University: 

The University of Wales. 

The 60 places in this programme 

are reserved for talented, 

motivated, innovative and enthusiastic 

individuals. Are you 

ready for the challenge? If you 

are, you might be precisely 

the person we are looking for. 

Competitively dominant, customeroriented 

marketing strategies are at 

the heart of all business planning. No 

one single strategy will be successful in 

all business situations, but evaluating 

and acting on marketplace potential is 

a key element in designing an integrated, 

strategic marketing strategy for 

developing and delivering quality goods 

and services to customers. The MSc in 

Strategic Marketing thus focuses on the 

interface between marketing and strategic 

management, bridging the two disciplines. 

In doing so it directly addresses 

the role marketing has to play at the 

strategic level within organizations. 

The MSc in Strategic Marketing has 

been developed in collaboration with 

the University of Wales, Newport. The 

programme has been validated by 

them, and the degree is awarded by the 

University of Wales. 

The University of Wales, Newport has 

been involved in higher education since 

1841, attracting students from all over 

the world. 

It has a long tradition of providing high 

quality undergraduate, postgraduate 

and professional courses. The Quality 

Assurance Agency gave the University a 

‘confidence’ rating (the top rating given) 

for the quality of its academic teaching 

standards. 

The University is internationally recognized 

and renowned for many of its highly 

advanced facilities. It has some of the 

best-equipped and serviced workshops 

and studios in Europe and two campuses 

at Allt-yr-yn and Caerleon. Work is 

well underway on the City Campus on 

the banks of the River Usk in the city 

centre to replace the Allt-yr-yn campus. 

Why Do You Need A Course 

In Strategic Marketing ? 

Now more than ever, those able to 

contribute strategically to a business’s 

success in the services marketing arena 

will find their skills and knowledge 

much sought after. 

The MSc. Programme in Strategic Marketing 

has been specifically designed 

to provide students with improved em- 

ployment prospects. It is expected that 

its graduates, who will be able clearly to 

differentiate themselves from other individuals 

holding lesser qualifications, 

and will have the opportunity to offer 

actual and prospective employers increased 

value added. 

Throughout the MSc Strategic Marketing 

course, students will be able to explore 

contemporary approaches to strategic 

marketing and their application to 

their current or future professional context, 

giving both them and their organisations 

a competitive advantage. 


professionals with equipped with the 

full range of skills needed to lead successful 

businesses: this programme 

enables you to reach new heights in 

your career. 


Duration: 2 years minimum, 5 years 

maximum 

Award: Master of Science in Strategic 

Marketing 








Cost: 12000 CHF (Swiss Francs) The 

cost includes online material, University 

of Wales matriculation, access to “On-

line Campus”, graduation fee and the 

tuition fee for all the modules including 

the final dissertation. Special rates are 

available if you join with a colleague 

from the same organization. The tuition 

fees are payable in installments without 

any interest 

Sample Payment Plan 3000 CHF 

(Swiss Francs) upon matriculation and 

then 375 CHF (Swiss Francs) per month 

for 24 months. 


The MSc in Strategic Marketing is a 

generalist programme designed to enhance 

employability and understanding 

of strategic marketing issues, activities 

and roles within organisations, and enables 

students to develop a career within 

those roles. 

We aim to achieve this transfer of knowledge 

and skills through the course consisting 

of: 

* 7 taught modules: 

1 Organisational Behaviour 

2 Managing Corporate Reputation 

3 Marketing Management 

4 eBusiness or Michael Porter on Corporate 

Strategy and Competitiveness 

5 Strategic Leadership and Business 


6 People Leadership and Management 

7 Marketing Futures 

* Final Dissertation 











MBA with a wide array of power learning 


This course differs slightly from the 

others because, in preparation for the 

first core module, you have more flexibility 

on your assignment and schedule. 










these managerial concepts we will also 



have access to sample assignments 


your personal success in the M.Sc.programme. 












life of your employees. 

These are of course, backed by the core 

taught concepts, which feature group 

dynamics, motivation and leadership, 

group behaviour, communication, power, 

conflict and prejudice in the workspace, 

organisational culture and how 

to manage and understand change within 

the organisation. 







manage the sales of an online computer 

mega store, and learn how to focus 


prediction but it is just the content of 



Michelle Schaefer. 












eBusiness 

Technology has reshaped the way you 

work, live and communicate on a daily 

basis. With an assessment of today’s 

latest electronic business, this course 

will open the doors to new concepts like 

electronic marketing, e-business planning, 

technology and strategy, businessto-business 


and discuss the various aspects 

of digital innovation. 

Cases like Dell, Amazon.com and eBay 

will reveal the DNA of successful eBusinesses 

and provide you with valuable 

ideas to exploit the full potential of digital 

based business. 

Michael Porter on Corporate 

Strategy and Competitiveness 

Designed by the world’s widely recognised 

authority, Prof Michael Porter, and 

taught at RKC by Prof David Duffill, this 

course allows you to benefit from the exclusive 

videos and teaching of the Harvard 


“Microeconomics of Competitiveness: 

Firms, Clusters, and Economic Development 

(MOC) is a university- wide 

graduate course offered to students 

from around the Harvard University 

community including the Harvard Busi- 

21

22 





ness School, the Kennedy School of Government, 

and other Harvard graduate 

programs. The course has been created 

in a multi-year development effort 

by Professor Michael E. Porter, and the 

staff and affiliates of the Institute for 

Strategy and Competitiveness at Harvard 


The MOC course explores the determinants 

of competitiveness and successful 

economic development viewed 

from a bottom-up, microeconomic perspective. 

While sound macroeconomic 

policies, stable legal and political institutions, 

and improving social conditions 

create the potential for competitiveness; 

wealth is actually created at the 

microeconomic level. The sophistication 

and productivity of firms, the vitality of 

clusters, and the quality of the business 

environment in which competition takes 

place, are the ultimate determinants of 

a nation’s or region’s productivity.” 

This course has a mandatory oneweek 

residency in Zurich, Switzerland. 

It is held in cooperation with The Institute 

for Strategy and Competitiveness 

at Harvard Business School 

http://www.isc.hbs.edu/MOC_universities.htm 

Managing Corporate Reputation 

The strength and magnitude of an organisation’s 

reputation represents the 

way in which a complex range of stakeholders 

perceive an organisation, entity 

or destination. A gap may develop 

between the way an organisation intends 

to be seen and the reality, namely 

the way stakeholders actually perceive 

it. This can be due to a range of forces, 

some slow, foreseeable and manageable, 

and some sudden, unforeseen and 

relatively unmanageable. All can result 

in organisational underperformance, 

destabilisation, financial difficulties, 

leadership change, a fall in market valuation, 

and even difficulty in raising finance 

or recruiting the right personnel. 

This module explores ways in which organisations 

can minimise the gap and 

avoid potentially serious issues. 

People Leadership and Management 

The role of the modern manager is demanding 

and significant. People leadership 

and management require a new 

management perspective, where the 

use of a special range of skills, distinctive 

attitudes and behaviour need to be 

developed. 

This module attempts to identify the 

main elements and realities of a manager’s 

role for a turbulent organisational 

environment. The study area of People 

Leadership and Management seeks to 

explore “hard and soft” organisational 

issues at a variety of levels. In process 

terms, one of the key areas of concern, 

is how to understand the operation of 

business and management, and the required 

prerequisites for organisational 

development. 

Strategic Leadership and Business 


Modern organisations exist within an 

increasingly complex environment, 

over much of which they exercise little 

or no control. Successful leaders are 

expected to anticipate and respond to 

environmental turbulence - capitalising 

on emerging opportunities, minimising 

the impact of adversity, and actively managing 

the process of realignment and

transformational change. 

This module explore the interplay 

between strategic and effective leadership 

and an organisation’s ability to 

continually transform itself, in order to 

respond to the dynamic and complex 

nature of the environment in which it 

operates. In brief it explains the complex 

relationships between leaders, 

organisations and their environment. 

It provides students with the tools and 

techniques with which to analyse and 

better understand the environment at 

a regional, national and supra-national 

level. 

Marketing Futures 

This module represents an opportunity 

for students to gain an insight into the 

theoretical constructs that underpin 

contemporary marketing practice. The 

module sets out to develop a student’s 

understanding and awareness of contemporary 

marketing principles within 

contextualised organisational environments. 

The module will aim to show the 

central role of marketing and innovation 

in the creation of competitiveness 

within organisations, and the need for 

contextual marketing approaches that 

create competitive advantage within 

constantly fragmenting market spaces. 


The MSc programme in Strategic Marketing 

aims to enable students to: 

Take advantage of the advanced study 

of organisations, their management 

and the changing external context in 

which they operate. (‘Organisations’ 

should be interpreted to include a wide 

range of different types including, for 

example, public, private and not-forprofit, 

together with a comprehensive 

range of sizes and structures of organisations. 

Similarly the term ‘business’ 

should be interpreted generically). 

Prepare for and/or development of a 

career in marketing by developing skills 

at a professional or equivalent level, 

or to prepare for research or further 

study in the area. (‘Preparation or development’ 

should be interpreted as 

the development of a range of business 

knowledge and skills, together with the 

self-awareness and personal development 

appropriate to graduate/management 

careers in marketing. This includes 

the development of positive and 

critical attitudes towards leadership, 

change and enterprise, so as to reflect 

the dynamism and vibrancy of the marketing 

environment). 

Develop the ability to apply knowledge 

and understanding of marketing to 

complex issues, both systematically 

and creatively, to improve business and 

management practice. (‘Application of 

knowledge and understanding’ should 

be interpreted as the ability to convert 

theory into practice from a critical and 

informed perspective so as to advance 

the effectiveness and competitiveness 

of employing organisations). 

Enhance lifelong learning skills and personal 

development so as to be able to 

work with self-direction and originality 

and to contribute to business and society 

at large. (‘Lifelong learning skills’ 

should be understood to include the 

development and enhancement of a 

range of general transferable intellectual 

and study skills, which, while being 

highly appropriate to a career in busi- 





23

24 





ness, are not restricted to this). 


The programme’s overall learning outcomes, 

derived from the individual modules, 

are to enable the student to develop 

and enhance their knowledge, understanding 

and skills profile across a range 

of areas. In particular the programme is 

designed to: Develop an understanding 

of Strategic Marketing issues, roles and 

activities within organisations by exploring 

the balance between theory, practical 

skills and knowledge in order to 

prepare for a career related to Strategic 

Marketing; Understand the core concepts, 

principles and techniques within 

Strategic Marketing; Explore how these 

can be applied in practice with the help 

of sophisticated analytical and support 

tools available; Identify and familiarise 

students with the extensive bodies of 

knowledge and best practice literature 

that supports Strategic Marketing; 

Equip students with the necessary knowledge, 

skills (including thinking skills 

and general skills) and competencies to 

achieve the appropriate level of postgraduate 

award, and to continue their lifelong 

learning and development. 

Allow students to undertake a dissertation 

in an area related to Strategic Marketing, 

and present research findings in 

an acceptable and appropriate manner; 

Develop in students the inter-personal, 

organisation, communication and ‘soft 

skills’ necessary for effective Strategic 

Marketing; 

Allow students work effectively and sensitively 

with others from different cultu- 

ral backgrounds, particularly relevant to 

project environments. 


The RKC MSc. in Project Management 

is a specialist Masters programme. Students 

wishing to enroll must (in addition 

to the minimum entry qualifications 

given below) be able to demonstrate 

some technical and programming 

background. In addition students 

wishing to enroll on the programme 

must have the following: 







or 




appropriate experience of at least 

3 years in a management or IT position; 

or 


/ not IT field and at least five years 

of business related experience in a 

management or IT position, 

or 











the course. 











Post Graduate Certificate 

in Business Administration (Mini MBA) 

Do you think you need to acquire 

more knowledge in Business 

Administration? Are you unsure 

about whether studying for an 

MBA will fit into your busy life 

schedule? Do you think you may 

not be able to afford a commitment 

to an entire MBA programme? 

If so, the University of Wales 

Post Graduate Certificate in 

Business Administration is what 

you’re looking for. It’s a mini MBA 

comprising of four core modules 

of the MBA programme. 

Additionally, this innovative mini 

MBA gives you the chance, after 

completing the four required 

courses, to decide between receiving 

an internationally recognised 

Post Graduate Certificate in Business 

Administration, or continuing 

with the regular University 

of Wales MBA at Robert Kennedy 

College. 

With a smaller financial and time 

commitment you can still keep 

your aspiration of achieving a 

coveted certification within easy 

reach. 


Duration: Minimum 6 months, maximum 

2 years 

Delivery Method: 100% Online via ‘Online 

Campus’ with intensive class discussion 

and collaboration 

Ranking: Robert Kennedy College has 

been successively listed among the Top 

Online MBA’s in the World in Financial 

Times 2007 and 2008 Distance Learning 

Survey. 

Tuition Fees: 5,500 CHF (Swiss Francs), 

which include library access, “Online 

Campus” access, graduation fees, 

and UoW matriculation fees. Fees are 

payable in instalments with no interest 

charged. The fee covers all the courses 

in the programme. 

Not included in these fees are some 

textbooks (approx cost 150-300 Swiss 

Francs). 

Important Notes 

After completing the four courses you 

can decide either to transfer to the University 

of Wales MBA at Robert Kennedy 

College (and pay the relevant transfer 

fees of 9000 CHF payable in interest 

free installments AND the 1000 CHF 

for the mandatory residency) or exit 

with the internationally recognised Post 

Graduate Certificate in Business Administration 

awarded by the Federal University 

of Wales. You cannot receive two 

awards (The PGC + the regular MBA). 

The award is a “Post Graduate Certificate 

in Business Administration”. Mini 

MBA is just a brand name to differentiate 

this programme and will not be specified 

on the certificate or the transcript 

of academic records. 

Selectivity Ratio: 60% of the applicants 

are invited for an admission interview. 

Out of 7 applicants, one is admitted to 

the PGC in Business Administration. 

Terms: Three terms per year (Winter, 

Spring and Autumn) 

Accreditation: This Programme is Validated 

and Awarded by the University 

of Wales. After successfully completing 

your studies at the Robert Kennedy College, 

you will receive a degree from the 

University of Wales, which is duly accredited 

by the British Government by me- 

25

26 

ans of a Royal Charter. University of Wales 

degrees are recognised worldwide. 

For more details about this you can visit 

the main University of Wales website at 

www.wales.ac. 


Applicants for the RKC Post Graduate 

Certificate in Business Administration 

must have the following: 

Either:(minimum entry qualifications) 



U.K. academic body or its 

equivalent according to the British 

Council Education Guide, together 

with appropriate experience of at 

least 2 years in a management position; 

or 






or 

c) A Bachelor degree in a non-business 

field and at least 5 years of business 

related experience in a management 

position, 

or 









of School, to be capable of both succeeding 

on and contributing to the 

course. 










Progamme Outline 

The mini-MBA requires you to complete 

8 courses plus a final project. The Online 

MBA programme consists of the following 

modules: 

Power Learning for Managers (not-forcredit 

module) 

Four taught modules 

4 core subjects - mandatory 

I Organisational Behaviour 

II Financial Management 

III Entrepreneurship 

IV Marketing Management



The prelude to your mini-MBA programme 

is our PLM module. As a roadmap to 

your journey, this module provides you 

with the essential skills to success in 

the mini-MBA with a wide array of power 

learning tools for today’s business managers. 

This course differs slightly from 

the others because, in preparation for 

the first core module, you have more flexibility 

on your assignment and schedule: 

this course starts every month and 








in a virtual team. 

In addition to these managerial concepts 

we will also gently introduce you 

to the assessment system and the case 

method. You will have access to sample 

assignments with clear do’s and don’ts 

to ensure your personal success in the 

mini-MBA. 












life of your employees. 

These are of course, backed by the core 

taught concepts, which feature: group 

dynamics, motivation and leadership, 

group behaviour, communication, power, 

conflict and prejudice in the workspace, 

organisational culture and how 

to manage and understand change within 

the organisation. 






of creating and managing your own 

enterprise. But this course isn’t meant 

to be of exclusive interest to entrepreneurs 

or budding business owners. It 

will help you better understand your 

role, and (why not?) open to you the possibility 

of starting your own business, if 

you haven’t already done so. 

Topics like entrepreneurship redefined, 

the dark side of entrepreneurship, budgeting, 

fast tracked business growth, 

strategic marketing, capital raising strategies, 

management control and creative 

innovation make this course a valuable 

component of your mini-MBA. 


School of Management at the MIT and 

by a business plan competition that 

forms the final assessment, this course 

is set to provide you with a stimulating 

and challenging experience. 


Business is about profit and there can 

only be sustainability with a proper 

knowledge of effective financial management. 





budgeting and financing. 

Once again, the course leader isn’t just 

crunching numbers but will link every 

topic to real financial situations where 

you, as the manager in chief, have to assess 

the financial performance of successful 

corporations and develop sharp 

analytical skills with tools like decision 

tree analysis. 

Financial Management is about successful 

financial results and at the end of 

this course you will not only know the 

basics, but you will be in the position to 

master each component of superior financial 

management and analysis. 




manage the sales of an online compu- 




in Business Administration 

(Mini MBA) 

27

28 




in Business Administration 

(Mini MBA) 

ter mega store, and learn how to focus 


prediction, but it is just the content of 



Michelle Schaefer. 













The Post Graduate Programme in Business 

Adminstration at RKC is a generalist 

programme that provides professionals 

with the education they will need in 

challenging and demanding positions. It 



to lead successful businesses in 


constant change. 

The overall design aims of the PGBCA 

programme are to: 

Provide an underpinning of both the 

knowledge and skills needed by senior 

managers at the strategic management 

level so that students can contribute to 

and improve the achievement of their 

organisation’s strategic objectives; 

Provide an analytical and multi-perspective 


to recognise, identify and evaluate key 

management issues which critically impact 

organisational performance and 

strategic direction; 

Enhance the student’s ability to integrate 

into the strategic thinking, direction 

setting, planning and operation of the 

organisation; 

Provide an opportunity for participants 

to make a contribution to the body of 

knowledge and understanding in the 

area of strategic management; 

Encourage holistic thinking within the 

areas of Management and Business. 

Learning Outcomes 



Knowledge, understanding and skills 

appropriate to effective performance 

at senior management level in the following 

areas Marketing Management 

Organisational Behaviour An understanding 

of the context within which 

strategic activity occurs and its role in 

achieving organisational objectives; 

Contribution to organisational success 

by developing, delivering and managing 

high quality personnel and development 

policies.


Post Graduate Certificate in Advanced 


The banking industry faces an era of 

continuing change. New technologies, 

new regulations, new customer expectations, 

and the decreasing importance 

of geography in competition, all affect 

the fortunes of each institution. This 

program is designed to meet the continuing 

education needs of banking executives 

to ensure they keep pace with 

the risks and opportunities of these 

changes. 

With myriad of certifications from multiple 

institutions, the Advanced Management 

for Bankers (AMB) qualification 

at Robert Kennedy College is differentiated 

with a set of distinctive characteristics: 

a) It is one of the few University based 

qualification for bankers. It is awarded 

by the University of Wales, the 

second largest British University in 

terms of full time students, and as 

such it is recognized worldwide. 

b) It is focus is on advanced management, 

not on finance, or the technical 

aspects of banking. It is meant 

to give you the tools to fulfill the requirements 

of leadership positions 

in the banking industry, to think 

through the overall strategic aims of 

your bank, or how to make your unit, 

branch or department successful. It 

will also put you in a better position 

to develop a more thorough understanding 

of client needs. 

c) It is delivered via online learning. 

The only optional residential requirement 

is a 3 day “The Art of Banking” 

executive course. If you have already 

completed this Art of Banking 

course, you can continue toward 

your Post Graduate Certificate with 

the full benefits of our innovative online 

delivery method, with minimal 

disruption to your career. 

d) It is cost and content competitive. 

With professors graduated from 

some of the world’s finest business 

school including Oxford University, 

Harvard Business School, Stanford 

University and New York University, 

you will benefit from the personali- 

sed attention of a small Swiss Private 

College and the wide recognition 

of UK’s second largest State University. 

The tuition fees can be paid in interestfree 

installments. You can even achieve 

the certification without a sponsor. 

Why Do You Need A Course In Advanced 

Management For Bankers? 


such as the banking world, 


While the internal bank training covers 

aspects like products development, regulations, 

financial systems and pretty 

much everything on traditional banking 

very well, this programme is focused on 

management. 

The course tells you how to effectively 

succeed in your strategy, in leading your 

team, and achieving superior performance, 

on both a personal and organizational 

level. 

The Post Graduate Certificate in Advanced 

Management for Bankers is an ideal 

way to consolidate your credentials, 

both on a pre or post MBA level. 

Exclusively at Robert Kennedy College 

29

30 

We welcome applicants, who are highly 

motivated to achieving new heights in 

their banking careers. 

Previous Participants in the Art of Banking 

Executive Course (June 2006) 

100% of the participants would recommend 

the course to colleague, 20% 

of the participants rated the course 

“good”, 80% of the participants rated 

the course as “very good” 


Duration: 6 to 12 Months 

Award: Post Graduate Certificate in Advanced 



by the University of Wales, which 

is duly accredited by the British Government 

by means of a Royal Charter. The 

UOW certificate is recognized worldwide. 

Cost: For Art of Banking Alumni 4000 

CHF (Swiss Francs) 

For non-AOB alumni 5000 CHF (Swiss 

Francs). The cost includes online material, 

University of Wales matriculation 

and graduation fee and tuition for all 

the four modules. 

Special rates are available if you join 

with a colleague from the same institution. 

The tuition fees are payable in instalments 

without any interest: 

Sample Payment Plan 

Deposit when you start: 1000 CHF 

(Swiss Francs); every month for the following 

five months, you pay 600 CHF 

(Swiss Francs). 

Programme Modules 

Four Modules 

You can take 2 modules within the 

same trimester (e.g 2 modules in a term 

and finish in 6 months) or proceed at a 

1 module per term (e.g. 4 modules in 4 

trimesters) 

Module 1 Organizational Behaviour 

Module 2 Investment Management 

Module 3 The Art of Banking 

Module 4 Strategic Management

There are no average courses within our 

Post Graduate Certificate in Advanced 

Management for Bankers programme. 

We are bound to provide an outstanding 

learning experience and there isn’t 

a better way to achieve this aim than 

with outstanding courses. Not only have 

these been carefully crafted by professors 

graduated from the best business 

schools (like Oxford University, Harvard 

Business School, New York University 

and Wharton just to give you a glimpse) 

but also they are all meant to make you 

a more successful and efficient manager. 

There are also no old fashion exams in 

our courses but real life case studies 

and essays, which let you think critically 

about your company, and your own career. 

All this might seem too glossy but there 

is one catch: we don’t accept average 

candidates and only individuals as outstanding 

as our values can find their 

way toward admission at the Robert 

Kennedy College. 



The prelude to your AMB programme is 

our Power Learning for Managers module. 

As a roadmap to your journey, this 

module provides you with the essential 

skills to success in the AMB with a wide 

array of power learning tools for today’s 

business managers. This course differs 

slightly from the others because, 

in preparation for the first core module, 

you have more flexibility on your assignment 

and schedule. This course starts 

every month and lasts four to six weeks. 








these managerial concepts, we will also 



have access to sample assignments, 


your personal success in the AMB. 

The Art of Banking 

An ancient Chinese master; an imminent 

battle; an overwhelming victory or 

a tragic defeat? Based upon Sun Tzu’s 

“The Art of War” this course lead by 

Dean Costa will increase your knowledge 

in areas like leadership, competitive 

assessment, decision making and 

execution, and more essentially how to 

assess and build a long lasting competitive 

strategic advantage. 

If banking is at times similar to a war, 

this course is about winning. And not a 

simple victory, but winning the banking 

war without fighting any battles. 

Investment Management 

(with optional residency in Zurich) 

With over 30 years of experience in the 

field Dr. Roy Damary M.A. (Oxford), MBA 

(Harvard Business School, Baker Scholar) 

introduces you to the world of successful 

investments. 

Investment Management is designed 

around six axes: 

Basic concepts: risk/reward, volatility, 

yield curves, exchange rates, spreads, 

carry, Libor and other key interest rates, 

liquidity 

Investment instruments: equities, fixedincome, 

money markets, derivatives, 

options and real property. Primary versus 

secondary markets 

The various actors: banks, brokers, fund 

managers, hedge funds, private equity/ 

venture capital 

The authorities: central banks, Ministries 

of Finance/National Treasuries, 

regulatory authorities, sovereign investment 

funds 

Macro-economic concepts: balance of 

payments, inflation, global rebalancing, 

exchange rates and reserve currencies 

Building a portfolio: the mix of securities 

of currencies to reflect risk/reward, 

time horizon and degree of liquidity 

Students successfully completing the 

module will be able to make basic investment 

decisions for their own account or 

for their business. They will also master 

the technical concepts and terminology 

to be able to draw maximum benefit 




in Advanced 


31

32 




in Advanced 


from their specialist advisers. 









With a variety of real life case studies 


which will inevitably influence the 

(work) life of your employees. These are 

of course backed by the core taught 

concepts which feature: group dynamics, 

motivation and leadership, group 

behaviour, communication, power, conflict 

and prejudice in the workspace, 

organisational culture and how to manage 

and understand change within the 

organisation. 




Strategic Management 

Do you really think strategically? Is your 

strategy sustainable and well formulated? 

How would you implement your 

newly formulated strategy? 

You might discover that you didn’t really 

know the answers to these questions 

until the end of this course. Prof. David 

Duffill will be glad to provide crystal 

clear explanations to all these questions. 

Not only will you learn about strategy 

formulation context, content, and its effective 

implementation. You will also be 

exposed to failures like the one of Enron 

with the award winning video case 

produced by the Darden School of Management. 

Successful strategies like the 

ones of Ryanair, Kellogg, and Monsanto 

as well as traditional analytical tools like 

Porter’s five forces model will serve as 

platform for your endeavours at innovative 

thinking. As they say, “There is 

only one thing worse than no strategy: a 

badly formulated or executed strategy.” 

As this will be the last course of your 

AMB, we will go the extra mile to ensure 

your complete understanding of effective, 

innovative and sustainable business 

strategies. 

Aims 

The overall design aims of the Post 

Graduate Certificate in Advanced Management 

for Bankers programme are to: 

‘ Provide an underpinning of both 

the knowledge and skills needed 

by managers in the field of International 

Management and Strategic 

Management, so that students 

can contribute to and improve the 

achievement of their organisation’s 

strategic objectives. 

- Provide an analytical and multi-perspective 


to recognise, identify and evaluate 

key management issues, which 


performance and strategic direction 

in the context of International Banking. 

- Develop the students’ ability to analyse 

banking management issues of 

relevance to International Banking 

by undertaking critical evaluation 

and appraisal appropriate experience 

(normally managerial experience). 

- Provide an opportunity for participants 



in the area of Advanced Management 

for Bankers;


– Programme Completion 

On completion of the Post-Graduate 

Certificate in Advanced Management 

for Bankers programme successful students 


- A systematic understanding of relevant 

knowledge about management 

and its external context; 

- The application of relevant knowledge 

to a range of complex situations 

taking account of Management 

techniques and their relationship 

and interaction with other areas of 

the business or organisation; 

- A critical awareness of current issues 

in banking management which 

is informed by leading edge research 

and practice in the field; 

- An understanding of appropriate 

Management techniques sufficient 

to allow detailed investigation into 

relevant business and management 

issues; 

- Ability to acquire and analyze data 

and information, to evaluate their 

relevance and validity, and to synthesize 

a range of information in the 

context of new situations; 

- Conceptual understanding that enables 

the student to evaluate the 

rigour and validity of published research 

and assess its relevance to 

new situations; 

- Extrapolate from existing research 

and scholarship to identify new or 

revised approaches to practice. 

- Ability to conduct research into 

banking management issues that 

requires familiarity with a range of 

business data, research sources 

and appropriate methodologies, and 

for such to inform the overall learning 

process; Ability to communicate 

effectively both orally and in writing, 

using a range of media. 



Certificate in Advanced Management 

for Bankers must have the following: 

Either: 


in business, awarded by a 




or 



Wales as equivalent; 

or 


/ non banking field; 

or 











the course. 

In addition to these qualifications, the 

candidate must have at least 2 years of 

banking related experience. 













in Advanced 


33

34 

The University of Wales Post Graduate 

Certificate in Project Management 

Exclusively at Robert Kennedy College 

We are looking for students 

anxious to enhance their 

current knowledge with a 

Post Graduate Certificate in 

Project Management from 

the second largest British 

University: The University of 

Wales. 

The 35 places in this programme 

are reserved for talented, 

motivated, innovative 

and enthusiastic individuals 

who are willing to take up 

positions of leadership. 

Are you ready for the challenge? 

If you are, you might be precisely the 

person we are looking for. 

In today’s competitive environment, 

every major organization is looking to 

hire and retain managers who are able 

to execute projects on time and within 

a budget. 

With myriad certifications from multiple 

institutions offering certification, 

the Post Graduate Certificate in Project 

Management (PMG Project Manager 

Graduate) at Robert Kennedy College is 

differentiated by a set of distinctive characteristics: 

a) It is one of the few University based 

qualifications for project managers, 

and is awarded by the University of 

Wales, the second largest British 

University, and as such it is recognized 

worldwide. 

b) It has a practical orientation with 

real life case studies. In lieu of focusing 

on traditional exams, it is assessed 

through assignments which 

are directly relevant to your current 

career and existing projects. 

c) It is delivered entirely via online learning. 

You can achieve your Post Graduate 


with the full benefits of our 

innovative online delivery method, 

with minimal career disruption. 

d) There is no need to travel for exams 

or assessment: every assessment 

can be delivered online. 

e) It is cost and content competitive. 

With professors who have graduated 

from some of the world’s finest colleges 

including Oxford University, Harvard 

Business School, Stanford University 

and New York University, you 

will benefit from the personalised 

attention of a small Swiss Private 

College and the wide recognition of 

UK’s second largest State University. 

The Cost of the programme can be 

paid in interest-free installments. In 

this case you can even achieve the 

certification without a sponsor. 

Why Do You Need A Course 

In Project Management? 


such as the management world, 


While internal training covers some 

areas of project management, our Post 

Graduate Certificate in Project Management 

allows you to certify your knowledge 

in the field from the UK’s second 

largest University. 


Duration: 6 to 12 Months 

Award: Post Graduate Certificate in 

Project Management (PMG Project Management 

Graduate) 








Cost: 5000 CHF (Swiss Francs) The cost 

includes online material, University of 

Wales matriculation and graduation fee 

and tuition for all the four modules. 

Special rates are available if you join 

with a colleague from the same organization. 

The tuition fees can be paid in interestfree 

installments: Sample Payment Plan 

Deposit on starting: 1400 CHF (Swiss 

Francs) and pay every month for six 

months 600 CHF (Swiss Francs). 

PROGRAMME CONTENT 

Four Modules 

You can take 2 modules within the 

same trimester and finish in 6 months 

or proceed at a 1 module per term and 

finish after 4 trimesters 

Module 1. Contemporary Project Management 

Module 2. The strategic Context of 

Project Management 

Module 3. Project Planning and Control 

Module 4. Defining Excellence in Project 

Management

Contemporary Project Management 

The aim of the module is to develop an 

understanding of the evolution of contemporary 

project management, and to 

offer a theoretical and practical perspective 

on critical factors for the successful 

management of projects, providing participants 

with a comprehensive insight 

into the realities of project management 

processes in a variety of contemporary 

organisational settings. 


of Project Management 

The aim of the module is to offer a theoretical 

and practical perspective on critical 

factors or successful strategic management 

of projects, and to provide participants 

with a comprehensive insight into 

the realities of project management. This 

would enable participants to identify best 

practices to provide a source of competitive 

advantage 




hierarchy, ranging from individual work 

packages through to the provision of a 

single point of responsibility on behalf of 

the client. 

Different techniques and skills are applicable 

at different levels. At the work 

package level, the emphasis will lie in ensuring 

on-site production within specified 

constraints of time, cost and quality. At 

the strategic level, the emphasis will lie in 

managing the evolving interface between 

the client and the project. 

Irrespective of the level of application, 

effective project management depends 

upon a blend of the appropriate techniques 

and advanced behavioural skills. 

The aim of the module is to provide students 

with the ability to select the appropriate 

methodologies to structure problems 

on the conceptual level 

Defining Excellence 


Monitoring and evaluation are an integral 

part of each phase/step of the project 

life cycle. There must be measurable go- 

als when the project is defined and measurable 

milestone in the project plan. 

During the implementation of the plan, 

monitoring will show to what extent one 

has reached the goals and targets. At the 

close of the project, the evaluation can 

be expressed in terms of predetermined 

and accomplished goals. 

The success of project management requires 

achievement of an accepted ‘endstate’ 

as defined in the approved project 

plan. 

This module introduces appraisal methodologies 

and skills in project evaluation 

and review, project termination and handover. 

Aims 

The overall design aims of the Post Graduate 


programme are to: 

- Provide an underpinning of both the 

knowledge and skills needed by managers 

in the field of project management, 

so that students can contribute 

to and improve the achievement of 

their organisation’s strategic objectives. 

- Provide an analytical and multi-perspective 


to recognise, identify and evaluate 

key management issues, which 


performance and strategic direction 

in the context of project management. 

- Provide an opportunity for participants 



in the area of Project Management. 

- Encourage holistic thinking within the 

areas of Project Management. 

- Provide students with a stimulating, 

educational and professional programme 

of study to develop competent, 

versatile, enterprising, and selfreliant 

managers. 

- Motivate and equip students to play a 

leading role in project management, 

and engage effectively in improving 

the process through which companies, 

practices and projects are ma- 





35




36 


naged. 

- Provide a balanced mix of challenge 

and support as students build and 

place in context their knowledge 

base, understanding, and skills; and 

offer opportunities to re-evaluate these 

in new contexts and in the light of 

additional evidence. 


' Programme Completion 

On completion of the Post-Graduate Certificate 

in Project Management programme, 

successful students should be able 

to demonstrate: 

- A systematic understanding of relevant 

knowledge about Project Management 

and its external context. 

- The application of relevant knowledge 

to a range of complex situations taking 

account of Project Management 

techniques and their relationship and 

interaction with other areas of the business 

or organization. 

- A critical awareness of current issues 

in project management which is informed 

by leading edge research and 

practice in the field. 

- An understanding of appropriate 

Project Management techniques sufficient 

to allow detailed investigation 

into relevant business and management 

issues. 

- Conceptual understanding that enables 

the student to evaluate the rigour 

and validity of published research, 

and assess its relevance to new situations. 

- Ability to conduct research into project 

management issues that require familiarity 

with a range of business / 

organisational data research sources 

and appropriate methodologies, and 

for such to inform the overall learning 

process. 

- Ability to communicate effectively 

both orally and in writing, using a range 

of media. 

- To apply variance and unpredictability 

within projects and integrate work 

into the context of the wider economic, 

market and social environment 

in relation to professional practice; 

- To recognise the role of ethical and 

value judgments in social, economic 

and technological contexts, and identify 

their source, effect and use in 

arriving at sustainable decisions and 

ethical solutions; 

- To synthesise information from different 

sources and disciplines and apply 

it in innovative ways, postulating 

realistic solutions to current limits of 

understanding. 



Certificate in Project Management must 





U.K. academic body or its equivalent 

according to the British Council 

Education Guide; 

or 






or 


/ IT field and at least five years of business 

or IT related experience in a 

management position, 

or 








of Wales, on advice from the Dean of 

School, to be capable of both succeeding 

in and contributing to the course. 










Board of Academic Governors 

Prof. roBert Dixon, ChAir 

Professor Dixon is the Chair of the Board 

of Studies of the University of Durham 

Business School and the Chair of 

our Board of Academic Governors. 

He has 14 years teaching and research 

experience at Newcastle Business 

School, University of Northumbria, having 

previously spent a short time in research 

at Sunderland Business School. 

His consultancy clients include the Governments 

of Zambia, Kenya and Tanzania. 

His private sector clients have included 

BT, WH Smith and Schlumberger. 

Professor Dixon’s special interests include 

Financial management, management 

accounting, performance measurement 

and control. 

He teaches finance and management 

accountancy on MBA programmes. 

Professor Dixon’s recent research and 

publications are in the areas of venture 

capital, strategic management accountancy, 

activity based costing, blood 

product costing. 

He is currently researching Health Service 

finance and control, and accounting 

issues in Africa and Eastern Europe. 

Professor Dixon is a specialized consultant 

in financial management and management 

accounting areas. 

Dr. MiChAel Pfeifer, ViCe ChAir 

Dr. Michael Pfeifer, M.B.L.-HSG is a Partner 

of Vischer, one of the Swiss leading 

law firms. 

Dr. Pfeifer has specialized in Swiss and 

International Tax Law, Commercial and 

Corporate Law, Litigation, and Compliance. 

Educated at the University of 

Basel (lic. iur., 1973; Dr.iur., 1978 ),he 

pursued additional studies at the Freien 

Universität Berlin and at the University 

of St. Gallen, HSG (M.B.L., 1996). 

He worked as an associate with the New 

York office of Davis Polk & Wardwell and 

with the law offices of S.G. Archibald 

(Paris). He is a Lecturer for company 

law at the University of St. Gallen and 

at the University of Basel. He is a member 

of the arbitration body of the authority 

regarding compliance with money 

laundering regulations, established by 

the Swiss Bar Association. He is also a 

member of the board of directors of several 

Swiss companies. 

Prof. BrynMor Keith lewis 

Professor Keith Lewis is the programme 

leader for the fast track executive 

Masters in Strategic Marketing at Greenwich 

University. He developed the 

programme 12 years ago when it was 

quite unique in providing an academic/ 

practical programme for busy executives. 

Before joining the University sector he 

worked in advertising, sales and marketing 

for 18 years rising to the position 

of Marketing Director. Most of his career 

was with US Multinational Corporations. 

Since taking up a position in education, 

Professor Lewis has taught a range of 

programmes from undergraduate to 

master’s levels. He also works for professional 

bodies such as The Charted 

Institute of Marketing in the UK, Malaysia, 

Singapore, Hong Kong, Sri Lanka 

and Indonesia. For several years he 

has been a visiting lecturer in Business 

Schools in France and Germany. He has 

been External Examiner at several British 

Universities and is at present Chief 

Examiner at the Association of Business 

Executives. Professor Lewis is also the 

author of several books in his specialised 

subject of International Marketing. 

He holds a B.Sc. (Hon) from the University 

of Wales at Swansea and an Advanced 

Diploma in Management from the 

University of Oxford. 

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38 

Key Faculty Members 

Prof. DAViD y. CostA, DeAn 

Professor David Costa is one of the 

founders of Robert Kennedy College 

and Dean of Faculty. In his capacity as 

Dean, Professor Costa oversees the faculty 

review process and several of the 

academic programmes of the college. 

Dean Costa is a Fellow of the Wharton 

School, University of Pennsylvania. 

After graduating with a degree in Jewish 

Studies, Dean Costa read law at the 

School of Law of the University of Northumbria, 

Newcastle and graduated 

with an LL.M degree. 

He has complemented his legal studies 

with the Advanced Project Management 

Program, Stanford University, 

from which he graduated with the widely 

respected title of Stanford Certified 

Project Manager. 

He then expanded his knowledge of 

business through the Entrepreneurship 

Development Programme of the Sloan 

School of Management, Massachusetts 

Institute of Technology. Additionally, 

Professor Costa attended an MBA program 

at the Queen Margaret University 

in Scotland. 

Professor Costa’s fields of interest are 

banking management, relationship 

marketing and entrepreneurship. 

Dean Costa is the author of the newly 

published book “The Art of Banking: Dominate 

the banking landscape and win 

the war without fighting a battle”. 

Dr. roy DAMAry, heAD of Business 

stuDies, DireCtor of DoCtorAl ProgrAM 

Dr. Damary holds M.A. in Engineering 

Science with First Class Honours from 

Oxford University (1966) and M.B.A. 

with High Distinction from Harvard Business 

School (1974). 

While pursuing his full-time career as 

a business consultant (Technomic Consultants 

SA, Geneva), he achieved his 

own Ph.D. from Lausanne University in 

2000. (His thesis dealt with the reforms 

in Russia and the emergence of modern 

business practice there). 

Dr. Damary combines a long experience 

in practical consultancy and running his 

own business, with academic manage- 

ment and teaching experience in marketing, 

accounting and finance, and entrepreneurship. 

This dual nature of his 

professional experience and his multidisciplinary 

academic background, 

combined with his personal experience 

of preparing a doctorate while working 

full time, allows him to marry the academic 

and pragmatic aspects of business 

and research as they apply to doctoral 

studies. 

Over the period 1986 to 1994, Dr. 

Damary was engaged in university teaching 

and program management at 

Webster University, Geneva. He ran the 

MBA and other business programmes, 

and taught business, marketing, accounting 

and finance courses. 

His business consultancy has been built 

around industrial marketing consultancy, 

with more recent responsibilities 

in financial market analysis and the 

creation of business enterprises. He is 

Economic Adviser to Bridport Investor 

Services, a Geneva based, fixed-income 

broker and consultancy. 

Dr. John Azzi, 

eMeritus Professor of tAx lAw 

Dr. Azzi, member of the New South Wales 

Bar, earned his SJD, Doctorate of 

Juridical Studies from the University of 

Sydney. 

He was formerly a lecturer in law at the 

University of New South Wales. 

He is a Barrister, a fellow of the International 

Institute of Public Finance and is 

a former Senior Researcher with the International 

Bureau of Fiscal Documentation, 

Amsterdam. 

He has extensive practical and teaching 

experience in the fields of Commercial 

Law and International Taxation Law, and 

has published widely in leading Australian 

and international law journals. 

Prof. DAViD Duffill, Professor 

of finAnCiAl MAnAgeMent 

Professor Duffill has an MA in Engineering 

Science from Oxford University 

(1967) and MBA from Harvard Business 

School (1977), and is a Member of the 

British Institute of Marketing. 

He had been a professional consultant 

for almost 20 years, when in 1997 the 

company in which he was a partner was 

sold to Renaissance Solutions of the 

USA. Two years later, Professor Duffill 

and three colleagues left Renaissance 

to start TCI Consulting, a “virtual” 

consultancy that specialises in helping 

clients by providing strategy inputs and 

business intelligence for their strategic 

planning process. 

While Professor Duffill’s main industrial 

recent focus has been in the healthcare, 

automotive and construction materials 

markets, his experience covers a 

broad range of industrial and service 

organisations. A substantial part of his 

current consulting activity is in competitive 

intelligence, including helping 

clients to benchmark their cost position 

against key competitors. 

MiChelle sChAefer, 

leCturer in MAnAgeMent 

Michelle Schaefer earned a Bachelor 

of Science in Business Management, 

magna cum laude, from Maryville University-St. 

Louis (1996) and a Masters 

of Business Administration, magna cum 

laude, through the University of Phoenix’s 

on-line degree program (1999). 

While pursuing both degrees, Michelle 

also actively pursued her full-time 

career in sales and marketing administration 

and management. Michelle’s 

gained practical experience through the 

telecommunications and manufacturing 

industries in various roles of increasing 

responsibility. She has successfully 

applied this practical experience to her 

teaching in coursework including business 

communication, marketing, business 

ethics, and strategic management. 

Professor BeneDiCtA lusK, 


Professor Benedicta Lusk, Founding 

Member of Lusk, Paul & Associates, 

L.L.C., is an entrepreneur, strategist 

and executive coach. She is recognized 

for her exceptional facilitation and 

relationship building skills at all levels 

of organizations, especially the execu-

tive branch. Professor Lusk brings over 

fifteen years of executive experience 

championing real lasting business improvement 

by changing how people 

view and run their business. Professor 

Lusk’s experience, international and 

national, spans the defense, industrial 

and commercial business sectors with 

significant accomplishments in Organizational 

Behaviour, program management, 

strategic planning, business 

and marketing management, executive 

coaching, and profitability turnaround. 

She adds significant expertise in information 

technology both from a strategic 

as well as an operational standpoint. 

Professor Lusk’s strategic partners include 

Economic Development Agencies, 

Elected Officials, Chambers of Commerce 

and Federal Departments and 

Agencies. She has received numerous 

awards for her contribution to the Economic 

Development Agencies success 

in creating and retaining business in the 

Southern California Region. She serves 

on the Board of Directors for the Inland 

Valley Economic Development Agency. 

Professor Lusk has earned her Executive 

Masters of Business Administration 

Degree from The Peter F. Drucker and 

Masatoshi Ito Graduate School at Claremont 

Graduate University and holds 

a BS in Management and Organization 

Behaviour form the University of La Verne, 

in California. Professor Lusk holds a 

teaching credential from the LACOE. 

Prof. JeAn-MArC AllAin, Professor 

of Business ADMinistrAtion, 

MBA ProgrAMMe 

Professor Jean-Marc Allain has held several 

key positions of senior leadership 

within high technology and professional 

services companies. 

An expert in Information Technology and 

Electronic Security, he has worked in several 

countries throughout the world. 

He graduated Summa Cum Laude with 

Bachelor and Master of Business Administration 

degrees in International 

Trade and Finance from Baker College, 

Michigan, USA. 

He has also earned a Bachelor of Scien- 

ce Degree with High Honors from the 

Rochester Institute of Technology. 

Prof. DiAnA DerVAl, Professor 

of MArKeting, MBA ProgrAMMe 

Professor Derval, inventor and guru of 

“wait marketing”, has gained a 360° 

advertising expertise from 15 years working 

with advertisers (TomTom, Société 

Générale, ALD Automotive, Magasins U, 

ViaMichelin), marketing agencies (Manalee, 

Purple Guru) and media (TF1 Publicité). 

Author of the book “Wait Marketing”, 

Professor Derval has a Masters Degree 

in Marketing & Communications and 

holds an Executive MBA from ESSEC- 

Mannheim Business School. 

Founder of Derval Research, Professor 

Derval helps companies define and implement 

winning communications strategies. 

She initiated the Wait Marketing 

Research Centre – must have tool in 

order to communicate at the right moment 

at the right place – which offers 

exclusive data on customers’ waiting 

behaviour gathered in Europe, Africa, 

Asia and Northern America. 

Professor Derval teaches Marketing at 

the University of Wales MBA/Robert 

Kennedy School, and gives lectures 

and workshops on “wait marketing” 

and contextual advertising at other prestigious 

Business Schools and leading 

professional associations. www.waitmarketing.com 

Prof. freDDy J. nAger, Professor 

of MArKeting, MBA ProgrAMMe 

Professor Nager has nearly two decades 

of experience in advertising, entertainment, 

and interactive media. He has 

directed projects and campaigns for 

Fortune 500 companies and start-ups, 

and most recently served as Marketing 

Director at Web 2.0 start-up Metacafe. 

com. 

A writer by training, Freddy began his career 

as Copy Director at MCA Records, 

where he launched the label’s first website 

in 1995 to critical acclaim. He then 

moved to ad agency Saatchi & Saatchi 

L.A. as senior copywriter on all Toyota in- 

teractive projects, including their awardwinning 

website. He has also worked on 

campaigns for Nissan & Infiniti, the NFL 

on Fox, Nestlé, National Lampoon, and 

numerous new media ventures. 

His work has been recognized by Communication 

Arts, Adweek, Step Inside 

Design and the One Show, among 

others. 

Professor Nager received his MBA from 

the University of Southern California 

and his undergraduate degree from 

Harvard University. 

Prof. frAnCois therin, Professor 

of entrePreneurshiP 

Professor Therin is Associate Professor 

at Euromed Marseille Ecole de Management 

in France. 

Prior to that, he was at Grenoble Ecole 

de Management for 12 years. At Grenoble, 

he was the founding director of 

the Center of Technoentrepreneurship, 

which aimed at helping innovative startups. 

Professor Therin teaches Strategic 

Management, Technology and Innovation 

Management in graduate and executive 

programs. 

He has also been a pioneer in the development 

of e-learning courses, beginning 

in 2001. 

He has teaching experience in France, 

Canada, Poland, Russia, Singapore and 

Australia, where he spent a sabbatical 

year at the Brisbane Graduate School of 

Business. Professor Therin’s research 

focuses on learning and innovation in 

high-tech small firms. 

He has published in several international 

academic journals and presented in 

numerous conferences. 

He is also the editor of the International 

Journal of Technoentrepreneurship. 

Professor Therin holds a Masters in Management 

from the Toulouse Business 

School and a Doctorate in Business 

Administration from the University of 

Newcastle –Upon- Tyne. 

rolf wüthriCh, 

fACulty of lAw, tAx ProgrAMMe 

Rolf Wüthrich completed his law studies 

at the University of Bern, Switzerland. 

39

40 


After working at the Court of Blankenburg, 

Switzerland and for the law firm 

Peter Roost & Partner, Switzerland he 

passed his bar exam (Bernischer Fürsprecher) 

in November 1998. 

In December 1998 he joined the International 

Bureau of Fiscal Documentation 

(IBFD) in Amsterdam, the Netherlands, 

where he worked until August 

2001 as a research associate responsible 

for Switzerland and Liechtenstein. 

In the academic year 2000-2001 he 

also joined the LLM program in International 

Taxation in Leiden, the Netherlands. 

As from September 2001 he is working 

as an associate in the law firm VISCHER, 

Attorneys-at-Law and Notaries, in Basel, 

Switzerland, specialising in domestic 

and international corporate taxation 

and tax planning. 

He is a member of the following professional 

organizations: International 

Fiscal Association, Swiss Branch; Global 

Tax Association, Advokatenkammer 

Basel, Basler Juristenverein, Bernischer 

Juristenverein. 

Various IBFD-publications as well as 

articles on taxation in Switzerland have 

been written by him. 

Dr. AnDrew wilson, 

DireCtor of legAl stuDies 

Dr. Wilson is a US tax and legal consultant 

with Pirola Pennuto Zei & Association 

in Milan Italy. His areas of practice 

include cross border transactions, particularly 

U.S. in-bound and out-bound 

transactions, and Italian tax consulting. 

Before coming to Italy, Dr.Wilson was an 

associate attorney with the Washington, 

D.C. office of King & Spalding. 

He is licensed to practise law in the State 

of New York and the District of Columbia. 

He has an L.LM. (In taxation) from New 

York University, and graduated summa 

cum laude from T.M. Cooley Law School 

in Lansing, Michigan. 

Dennis Crossen, leCturer in MAnAgeMent 

Dennis Crossen is responsible for strategic 

voice-centric conversions for the 

Global Sales & Services Group at Verizon 

Business. He is also the Director of 

Strategy for the Merton Management 

Group. Dennis has successfully participated 

on teams for many corporate, governmental, 

and commercial customers 

during his 25 years in business. During 

this period, he was an active strategist 

for several corporate mergers. In previous 

positions, he was responsible for 

vendor and customer relationships in 

engineering, strategy, marketing, legal, 

and product management divisions. 

Dennis is also the former Program Manager 

at the NASA Kennedy Space Center 

(KICS contract) where he managed 

47 employees of the Advanced Technology 

Group and the Administrative 

Telephony organization. His team was 

responsible for more than 17,000 customers. 

Since 1981, Dennis has taught and 

lectured at numerous international academic 

institutions. In 2006, he was an 

Alumni Guest at Drexel University’s International 

MBA residency in Budapest, 

Hungary. 

He has also taught many online classes 

including the Mergers & Acquisitions 

and Applied Leadership classes at Robert 

Kennedy College. 

Dennis has been a Guest on Comcast’s’ 

CN8 “Money Matters Today” and “Newsmakers” 

U.S. television programs speaking 

on technology Marketing and on a 

Marketing program for Oxford University 

in the U.K. 

In 2005, Dennis was the Guest Speaker 

for the Instituto de Liderazgo in Moscow; 

speaking to Russia’s 2nd largest 

cellular provider (Megafon). He has also 

been a recurring Guest Speaker at Drexel 

University ‘s “Industry Perspectives” 

BUSN701 course. He has participated 

at the Drexel University LeBow College 

of Business Capstone MBA review board, 

as well as DeVry University’s Master’s 

in Project Management grading 

panel. Dennis was also appointed an 

MBA Cohort Leader for Drexel University. 

He has taught courses in M&A, Strategic 

Technologies, Network Management, 

WAN technologies, Communication Systems, 

Numbering Systems, Project Management, 

Probability & Statistics, and 

Digital Communications. 

Dennis has also been involved in research 

activities and patent research for 

the “Biomedical Telemetry System”. He 

also worked in the ‘skunk works’ at Bell 

Labs where his immediate Manager and 

co-worker received 2 Patents (Patent # 

4,695,926 – Patent # 4,858,075). 

Dennis has extensive copyright publications 

in academic areas such as Global 

Strategic Management, Business Processes, 

ERP, Organization Analysis, Professional 

Development, Statistical Applications, 

Optical Transport, Wireless, 

and Electronics. 

Dennis is a graduate of Drexel University 

(Electrical Engineering & MBA), 

Oxford University (Computing), and Georgetown 

University (International Business). 

He has also completed Masters Programs 

in Project Management at George 

Washington University. 

Dennis is currently active in postgraduate 

research at Harvard University (Computational 

Mathematics), Drexel University 

(Information Systems) and Oxford 

University in England (Object Oriented 

Computation) developing a research 

report in Bio informatics (Autism/PDD 

Neuroscience). In 2005, he completed 

a residency at the Helsinki School of 

Economics, Finland. 

Dennis holds several professional certifications 

including a Six Sigma Green 

Belt certification from Villanova University 

and Network (CCNA) and Design 

(CCDA) certifications from Cisco Systems. 

He is an active member of the 

Project Management Institute (PMI), the 

Institute of Electrical and Electronics 

Engineers (IEEE), the Anthony J. Drexel 

Society, and the Oxford Alumni Association 

of New York. 

Dr. frAnK Vorhies, 


Dr. Frank Vorhies has more than 20 

years of international experience as 

a sustainability economist. In Johan-

nesburg, he was a senior lecturer in business 

economics at Wits University and 

founder of a consultancy group focusing 

on conservation and the private sector. 

In Nairobi, he was employed by the African 

Wildlife Foundation to work on the 

sustainability in the forestry sector under 

a GEF grant. 

In Geneva, Dr. Vorhis established new 

global programmes on economics and 

business for IUCN-The World Conservation 

Union. This work included joint 

feasibility studies with the International 

Finance Corporation on setting up biodiversity 

business investment initiatives 

in African and Central Europe. 

In Oxford, he was Chief Executive of the 

Earthwatch Institute (Europe) and was 

responsible for managing a unique partnership 

programme with a group of 40 

large multinational corporations, including 

HSBC, Rio Tinto, British American 

Tobacco and Shell. 

Most recently Dr.Vohris has followed 

his wife’s career back to Geneva and is 

working independently. He is currently 

supporting the development of two new 

sustainable investment initiatives and 

advising IUCN on their response to the 

Asian tsunami in the tourism sector. 

eDwin ChristoPher roDin-Brown, 


Edwin Brown is a Chartered Accountant 

Fellow of the Royal Institute of Chartered 

Accountants in England and Wales 

(Equivalent to North American Certified 

Public Accountant). He is also a Member 

of Chartered Accountants Auditing, 

Management, Taxation and Technology 

Institutes. 

Dr. lAlit MohAn PAttnAiK, 


Dr. L. M. Pattnaik at present works as 

a Senior Lecturer/ Associate Professor 

in a college affiliated to Berhampur University, 

Orissa, India. He has more than 

11 years of teaching experience and 

about 15 years of Research Experience. 

Apart from this, he also has about 3 years 

of practical experience in the field of 

Accounting, Auditing and Taxation. 

His areas of interest are the corporate 

sector, finance, profitability, accounting, 

management to name a few. 

He is the author of a book entitled “Corporate 

Profitability.” A second book 

entitled “Financial Analysis and Reporting” 

is under publication. 

Dr. Pattnaik topped the merit list of the 

M.Com Exam of Berhampur University 

in the year 1989 and secured a gold 

medal. He specialized in Accounting 

and Finance at the Masters Level. He 

also obtained LL.B, M.Phil and Ph.D in 

Commerce in 1998 from the same university. 

Prof. A K singh suryAVAnshi, 

Professor of MAnAgeMent 

Prof. Suryavanshi’s work over the last 

fourteen years blends the corporate 

and academic worlds. Presently, he is 

‘Director of the R.B. Management Institute 

in Delhi, India, where he is also the 

Professor of Marketing. 

He was formerly the Director of a management 

college – PIMT in India where 

he was Professor of Marketing. He was 

the Dean at another management college 

– GSBA in India, and Professor of 

Marketing as well. 

He did his Ph. D. in Marketing from 

University Business School, India. Prof. 

Suryavanshi holds a Master degree in 

International Business from Pondicherry 

University, and is an alumni of Jawaharlal 

Nehru University, Delhi, India. 

Prof. Suryavanshi is a Microsoft certified 

professional and is a Lead Auditor 

(QMS) and an Auditor (EMS). He is also 

on the editorial board of AIMS International. 

He is a keen researcher, and has presented 

papers at leading conferences. 

Before shifting to academics, Prof. Suryavanshi 

worked with global fortune 

500 companies and India’s largest business 

house– Reliance Industries Limited. 

Professor Suryavanshi has published 

a book called “Caravan has stopped,” 

and is currently working on his second 

book which is on Marketing. 

He has developed innovative methods 

of teaching marketing science, which include 

simulation through Dramatics as 

well as active field visits. He has guided 

more than 125 MBA level dissertations 

and industry specific research projects. 

Dr. VirenDrA MAlhotrA, 


Dr.Virendra Kumar Malhotra has done 

an M.A. and a Ph.D. in Economics. His 

Ph.D. thesis dealt with the “Economics 

of fertiliser subsidies in India”. 

He graduated with Honours in the commerce 

stream. 

He has been a fellow of the University 

Grants Commission, New Delhi (India), 

and has handled a research project 

sponsored by the University Grants 

Commission. 

Dr. Malhotra has been teaching for 

more than ten years at the university. 

He is a part of the core faculty at the 

Department of Economics, C.C.S. University, 

Meerut, and is also a visiting 

faculty member at a number of reputed 

business schools. 

Dr. Malhotra has been keenly interested 

in issues related to development, 

liberalisation and globalization. His published/presented 

papers and guided 

dissertations are mainly in areas like 

Foreign Investments, Technological 

Changes, Corporate Governance and 

the Measurement of Human Development. 

He has also been involved in career 

counselling. 

Dr. guy lAngVArDt, 

leCturer in eBusiness 

A scholar practitioner, Dr. Guy Langvardt 

is a sales executive for IBM Corporation. 

He has over twenty-five years of sales, 

marketing and management experience 

in the technology sector with such 

companies as Compaq, NCR Corporation 

and Sun Microsystems. Having earned 

over 50 national and international 

awards for excellence, he has a track record 

of consistent success throughout 

his career. He works with clients in 

the aerospace, Asian motors, financial 

services, and media/entertainment in- 

41

42 


dustries. Dr.Langvardt is also Principal 

and Founder of “We Progress Through 

Change.” The firm specializes in leadership 

coaching, organizational change, 

strategic market development, and sales 

training. He has over twenty years 

of experience helping people meet their 

personal and professional goals. 

Dr.Langvardt earned his M.B.A. degree 

specializing in international business 

from Thunderbird, School of Global Management 

in Glendale, Arizona. During 

the course of his studies, he developed 

a strategic marketing plan for a major 

financial institution and learned to speak 

Chinese-Mandarin. He achieved his 

Doctor of Philosophy degree specializing 

in e-business at Capella University 

in Minneapolis, Minnesota. His dissertation 

focused on the effects of individual 

resilience and commitment to change 

during organizational transformation. 

Dr.Langvardt has lived and worked in 

many parts of the world. Having spent 

his formative years in Australia, England 

and the Philippines, he has a strong appreciation 

of cross-cultural issues. Active 

in his community, he now resides in 

Southern California. 

VAsileios PAliKtzoglou, 


Vasileios Paliktzoglou has several years 

of working experience in academia in 

Universities such as University of Pisa, 

Aegean University, Robert Gordon University 

and University of Cranfield. 

His research interests are in the fields 

of: project management, e-learning, 

cost engineering, health informatics 

and telemedicine in which he was actively 

involved during the course of several 

EU Research projects. 

Keeping the balance between academia 

and industry he worked as an IT 

Consultant in UK, Italy and Greece. 

Vasileios holds an MSc in Electronic 

Information Management from Robert 

Gordon University and a BSc in Computer 

Science from University of Sheffield. 

steVe PAge, leCturer in MAnAgeMent 

Steve’s specialisations are in the are- 

as of Information & Knowledge Management 

and Qualitative Research 

Methods, which he teaches at the University 

of Chester, UK. 

Steve also teaches Operations Management 

& E-Business at the University 

of Bradford where he is an Associate 

Lecturer. 

He formerly taught Strategic Management 

at Manchester Metropolitan University. 

Steve’s international teaching experience 

has taken him to Europe, Hong Kong, 

Malaysia, Vietnam & Singapore. 

His current research interest is in the 

area of aligning information strategy 

with business strategy. He has presented 

his work in the UK, Europe, Asia and 

the USA & has also written a number of 

books. 

Steve chaired a conference on ‘Ethics, 

ICT & Social Exclusion’ & has been on 

the Organising Committee for a number 

of International Conferences. 

He is an external Examiner at several 

UK Universities & is a Fellow of the Higher 

Education Academy. 

Dr. ChAglA, leCturer in MAnAgeMent 

Dr. Chagla started his career as a teacher 

at Trichy, Tamilnadu, India for an 

NGO under the supplementary education 

programme for rural women. He 

worked for a brief period as a sub-editor 

with a vernacular newspaper before moving 

to pursue his doctoral programme. 

He received his Ph.D from the Indian Institute 

of Technology, Kharagpur, India, 

specialising in the area of Media & Culture 

Studies. He published 3 research 

articles on this subject in both national 

and international journals. 

He worked as a part of the Research & 

Teaching Faculty at Tomas Bata University, 

Zlin, in the Czech Republic. Here he 

taught subjects like Media & Culture, 

and Cross-Culture Communication to 

the postgraduate students of Multimedia 

Communications. He also wrote a 

textbook on Cross-Culture Communication 

for this course. 

At present he’s working as a Lecturer 

in the English Language Centre, Jubail 

Industrial College, under the Royal Commission 

for Jubail, in the Kingdom of 

Saudi Arabia. 

Prior to this Dr Chagla was a Lecturer 

at the Birla Institute of Technology and 

Science- Pilani, and in the campus in 

Goa. He was involved in teaching English 

Language Communication Skills, 

and Technical Report writing to the engineering 

students for a period of two 

years. 

Dr. Chagla’s area of interests include 

media & culture studies, and cross-cultural 

and inter cultural communication. 

He has been teaching for about 9 years 

now, in addition to his research experience 

of over three years. 

He graduated in the field of Mathematics 

and migrated to the land of English 

Literature to earn an M.A. After this he 

completed a Postgraduate Diploma 

Course in Public Administration from 

the Bharatidasan University in Trichy, 

Tamilnadu.

S W I S S Q U A LSI TW Y I ES DS U CQ AT U IAO LNI T Y 

E D U C A T I O N 

A P A R T N E R 

A COLLABORATIVE C O L LCENTRE E G E O F OFT 

H E 

Thurgauerstrasse 40, 8050 Zürich, Switzerland 

H e a d O f f i c e a n d Te c h n o p a r k ® C a m p u s 

Technoparkstrasse 1, 8005 Zürich, Switzerland 

Telephone 41 44 307 3636 Fax 41 44 307 3637 

studentcare@college.ch 

w w w. c o l l e g e . c h

CATALOGUE 2010 2011 - Robert Kennedy College

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