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Guest Column<br />

Peter Guy, Getintothis.co.uk<br />

Peter Guy, Getintothis.co.uk<br />

Back in 2007, when I began writing my Daily<br />

Post & Echo music blog Getintothis, I was<br />

contacted by Thurston Moore’s London-based<br />

PR asking if I’d send her Liverpool fanzines<br />

or weblinks to gauge what was going down<br />

on Merseyside. A thorough sift through Bold<br />

Street, the Ropewalks, and every nook of the<br />

independent scene threw up little but Tom George’s Slacker Sounds.<br />

Push forward 12 months and Capital of Culture sparked a regeneration<br />

of not just the commercial sector but ignited an arts renaissance as a new<br />

wave of innovation seeped through the city’s pores. With Sound City, Music<br />

Week, the Kazimier’s formation, promoters (EVOL, Samizdat, Meshuggy,<br />

Harvest Sun, La Racaille, etc) taking risks with no financial guarantee - and<br />

the rebirth of a host of scenes within a scene - Liverpool gave rise to the<br />

strongest sonic landscape for years.<br />

Today, Liverpool is thriving with writers, photographers, creative<br />

entrepreneurs and most of all, new music - a complete shift from when<br />

Getintothis began.<br />

In 2012, Getintothis is five and in celebration of a city with three music<br />

festivals competing for UK honours (Sound City, Music Week and Creamfields),<br />

numerous celebrated studios and DIY labels, the national music press’ top<br />

hype band (Outfit) and musician (Forest Swords), and a stream of others<br />

garnering widespread attention, I’m launching a new Liverpool music honour<br />

- the GIT Award (that’s an acronym of Getintothis - insert your own joke!) -<br />

championing the best Merseyside recordings of the year.<br />

Think of it as the Scouse Mercury Prize – however, the only criterion is that<br />

it has a distinct connection with Liverpool, i.e., the recording was created,<br />

produced or recorded by Liverpudlians. Unlike the Mercury, there will be<br />

a transparent judging panel, thus far comprising Vice magazine editor<br />

Andy Capper, EVOL’s Steve Miller, Waxxx mag’s Joshua Burke, myself, and<br />

editor of these pink pages, Craig G Pennington. Further, as many grass roots<br />

musicians won’t record a full album in 12 months, we’re asking that four<br />

tracks be submitted to be eligible for entry - think of it as an old school EP.<br />

What What started as a little little idea has snowballed snowballed into something to be proud<br />

of. With more than 50 backers (including the City City Council, Probe, Probe, Liverpool<br />

Vision, Vision, NME, The Quietus), The GIT Award hopes hopes to unite Liverpool’s rich<br />

sonic diversity; diversity; embracing all forms forms of music from hip hop hop to electronica,<br />

country country to to punk, punk, folk through to rock & roll and metal: the GIT Award Award is is<br />

open to all.<br />

And And the prize? It’s a belter. Sandhills Studio is offering free recording<br />

time, the winner will play Sound City, Music Week and Vice’s bar Old<br />

Blue Last; while Virgin Media Shorts film-maker of the year nominee Ian<br />

Gamester will produce the winner’s video, to be screened at FACT. And this<br />

is just the start...<br />

So spread the word, The GIT Award is ON: send your four tracks<br />

to getintothis@gmail.com or Peter Guy, The GIT Award, Liverpool ECHO, PO<br />

Box 48, Old Hall Street, Liverpool, L693EB. If you’re a business and would<br />

like to get involved email getintothis@gmail.com<br />

For updates visit getintothis.co.uk

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