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Remembering the Space Age. - Black Vault Radio Network (BVRN)

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a SeCoNd Nature rISINg:<br />

SpaCeFLIght IN aN era oF repreSeNtatIoN<br />

195<br />

Brand saw post-industrial capitalism, rooted in Cold War knowledge and<br />

technological practices, as <strong>the</strong> means to transport counterculture values into <strong>the</strong><br />

large society and to invigorate enlightenment beliefs in <strong>the</strong> individual as <strong>the</strong><br />

measure of all things—one instance of how <strong>the</strong> global construct emerging in<br />

<strong>the</strong> 1970s provided a home for seemingly contrary belief systems, for <strong>the</strong> megamachine,<br />

and for its fundamental transformation. 25 <strong>the</strong> distinctive feature of<br />

<strong>the</strong> u.S. style of empire was to perform that very confation—to conjoin <strong>the</strong><br />

enlightenment heritage of abstract universals with an actual, rubber-meets<strong>the</strong>-road<br />

total global everywhere-ness of state and market actors. Courtesy<br />

of space-based capabilities, idealism and practice now confronted each o<strong>the</strong>r<br />

literally everywhere. this twist on old colonial and imperial modalities gave<br />

rise to diferent and nuanced intersections of <strong>the</strong> local and global—as suggested<br />

by Kingsolver’s view from southwestern Virginia—whe<strong>the</strong>r as sites of contrast<br />

and diference, of acceptance or rejection, or of absorption and transformation—<br />

whe<strong>the</strong>r of music, flm, television, hamburgers, or IMaX space adventures.<br />

IN <strong>the</strong> era oF repreSeNtatIoN, tWo eXaMpLeS:<br />

gpS aNd IrIdIuM<br />

Let’s shake this mix of semiotics, capitalism, spacefight, <strong>the</strong> global and <strong>the</strong><br />

local, and consider a couple of examples. In public discourse on globalization,<br />

capitalism—restless, u.S. and european-centric, with asia on <strong>the</strong> rise—has<br />

drawn <strong>the</strong> most attention. But <strong>the</strong> u.S. military, as already inferred, has played<br />

an essential part, creating seemingly strange linkages between national security<br />

and a rampant transnational consumer culture. Consider <strong>the</strong> example of <strong>the</strong><br />

global positioning System (gpS), a network of satellites designed and operated<br />

by <strong>the</strong> u.S. air Force (uSaF). Conceived in <strong>the</strong> early 1970s and only becoming<br />

fully operational in 1995, gpS’s history straddled <strong>the</strong> Cold War and its marketoriented<br />

aftermath. <strong>the</strong> system provided a soldier, ship, airplane, or missile<br />

with information on <strong>the</strong>ir exact position anyplace on <strong>the</strong> planet via signals<br />

encoded with highly accurate time data, its profound efects symbolized by its<br />

use in guiding “smart” bombs and missiles with deadly, precise accuracy in <strong>the</strong><br />

post-September 11 conficts in afghanistan and Iraq. 26 In recent years, satellite<br />

photographic images of <strong>the</strong>se “smart” actions have been a staple of television<br />

news and are widely available on <strong>the</strong> Internet. 27<br />

25. Fred turner, From Counterculture to Cyberculture: Stewart Brand, <strong>the</strong> Whole Earth <strong>Network</strong>, and <strong>the</strong><br />

Rise of Digital Utopianism (Chicago, IL: university of Chicago press, 2006).<br />

26. a useful account of gpS to 1995 is Scott pace, et al., The Global Positioning System: Assessing<br />

National Policies, Mr-614-oStp (Santa Monica, Ca: raNd Corporation, 1995).<br />

27. as one example, see this “before and after” account of a strike in afghanistan from <strong>the</strong><br />

aerospace Corporation: http://www.aero.org/publications/crosslink/summer2002/05.html (accessed<br />

on February 10, 2008).

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