WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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Location: Piedmont, Lobby Level<br />
Social Justice and Black Consumer Perceptions of Ethnically Targeted <strong>Marketing</strong><br />
Sonya A. Grier, <strong>American</strong> University<br />
Vikki C. Lassiter, University of Pennsylvania Perelman School of Medicine<br />
Shiriki Kumanyika, University of Pennsylvania School of Medicine<br />
Not Everyone is Loving It: A Phenomenological Exploration of the Perception of Ronald<br />
McDonald<br />
Sheena Conway, Family Resource Center/Ties that Bind, Inc.<br />
Geraldine Rosa Henderson, Rutgers University<br />
<strong>Marketing</strong> by Federal Agencies to Address the Obesity Epidemic<br />
Sonya A. Grier, <strong>American</strong> University<br />
Tracey King, Kennesaw State University<br />
4.b Competitive Paper Session: What You See May Not Be What You Get<br />
Chair: Shruti Gupta, The Pennsylvania State University at Abington<br />
Discussant: Carla Stalling Walter, California Lutheran University<br />
Location: Peachtree, Lobby Level<br />
Can You Judge a Food by Its Cover?<br />
Debra Van Camp, Nielsen<br />
Neal Hooker, Saint Joseph's University<br />
John Stanton, Saint Joseph's University<br />
Consumer Reactions to Three Front-of-Package Nutrition Symbols<br />
Chung-Tung Lin, U.S. Food and Drug Administration<br />
Fooling Some of the People Some of the Time? Understanding Format Effects and<br />
Numeracy<br />
Andrea Heintz Tangari, Wayne State University<br />
Scot Burton, University of Arkansas<br />
4.c Competitive Paper Session: It Takes A Village: Investigations of Children as Consumers<br />
Chair: Meryl Gardner, University of Delaware<br />
Location: Lenox, Lobby Level<br />
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