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WELCOME RECEPTION - American Marketing Association

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Jared Oakley, University of Memphis<br />

Marian Levy, University of Memphis<br />

Finding the Right Shade of Green: The Effect of Appeal Type on Environmentally<br />

Friendly Consumption<br />

Todd Green, Simon Fraser University<br />

John Peloza, Florida State University<br />

Conceptualizing Green Household Consumption: A Behavioral Reasoning Theory<br />

Approach<br />

Richard Bret Leary, University of Wyoming<br />

John D. Mittelstaedt, University of Wyoming<br />

3.d Special Session: Student Loans: A Tour from Macro to Micro Perspectives<br />

Chair: Jeanne M. Hogarth, Federal Reserve Board<br />

Location: Library, Lobby Level<br />

Panelists:<br />

Sarah E. Ducich, Senior VP, Sallie Mae<br />

Timothy M. Renick, Georgia State University<br />

Jeanne M. Hogarth, Federal Reserve Board<br />

Emily A. Andruska, Federal Reserve Board<br />

Cynthia N. Fletcher, Iowa State University<br />

Gregory R. Forbes, Iowa State University<br />

Darin R. Wohlgemuth, Iowa State University<br />

Brenda J. Cude, University of Georgia<br />

3:00 to 3:30 PM Break<br />

Location: Piedmont Foyer, Lobby Level<br />

3:30 to 5:00 PM Session 4<br />

4.a Special Session: Using the Marketer’s Tools to Dismantle the Marketer’s Work: A 360<br />

Degree Look at the Perceptions of <strong>Marketing</strong><br />

Chair: Geraldine Rosa Henderson, Rutgers University<br />

8 | P a g e

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