WELCOME RECEPTION - American Marketing Association

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Enhancing Consumers’ Sustainable Consumption Practices: The Role of Alternative Sustainability Disclosures in Affecting Product Evaluations and Purchase Intentions Yoon-Na Cho, University of Arkansas Scot Burton, University of Arkansas Recycling Gone Bad: When the Option to Recycle Increases Resource Consumption Jesse R. Catlin, University of California, Irvine Yitong Wang, Tsinghua University To Repair or Not to Repair: What Is the Motivation? Kristin Scott, Minnesota State University - Mankato Stephen Todd Weaver, Point University 2.d Special Session: Foreclosed Opportunities: Policy Research Perspectives on the Housing Crisis Chair: Breagin K. Riley, Syracuse University Location: Library, Lobby Level The Effects of Mortgage Default Counseling Maximilian D. Schmeiser, Federal Reserve Board of Governors The Foreclosure Crisis, Mortgage Markets, and Affordable Housing Kurt Usowski, U.S. Department of Housing and Urban Development Understanding the Fine Print: The Role of Mandatory Disclosures for Mortgage Loans Vanessa Gail Perry, George Washington University 12:00 to 1:30 PM Awards Luncheon Location: Grand Ballroom 3, Ballroom Level 1:30 to 3:00 PM Session 3 3.a Special Session: How Consumers Use Nutrition and Serving Size Information on the Nutrition Facts Panel of Food Products Chair: Alan S. Levy, FDA Center for Food Safety and Applied Nutrition 6 | P a g e
Location: Piedmont, Lobby Level The Effect of Serving Size Format Changes on the Nutrition Facts Label Amy M. Lando, FDA Center for Food Safety and Applied Nutrition Serena Lo, PhD Consumers’ Use of Nutrition Fact Label to Control Sodium and Calorie Intake Ewa D. Carlton, FDA Center for Food Safety and Applied Nutrition Reported Use and Reasons for Use of Nutrition and Serving Size Information on Food Labels in the U.S.: 1993-2008 Yuanting Zhang, FDA Center for Food Safety and Applied Nutrition 3.b Competitive Paper Session: When <strong>Marketing</strong> Steps over the Line of Ethics Chair: Jessica Mikeska, University of Nebraska-Lincoln Discussant: Amit Poddar, Georgia College & State University Location: Peachtree, Lobby Level Advertising Ethics in the Middle East: An Examination of Practitioner Perspectives Sara Kamal, <strong>American</strong> University in Dubai Minette E. Drumwright, University of Texas at Austin False Advertisements, Externalities, and the Regulation of False Advertising: A Conceptual Analysis Tony Yan, New Mexico State University The Continuing Evolution of Trademark Infringement Online Cassandra Davis, University of Arkansas Steven W. Kopp, University of Arkansas 3.c Competitive Paper Session: Consumption is Always Greener on the Other Side (Part II) Chair: Carol M. Motley, University of Alabama at Birmingham Discussant: Herbert Jack Rotfeld, Auburn University Location: Lenox, Lobby Level An Investigation of the Relationship Between Environmental Concern and Environmental Behavior Marla B. Royne, University of Memphis 7 | P a g e
Page 1 and 2: 2012 AMA Marketing and Public Polic
Page 3 and 4: Are All Advergames Created Equal? C
Page 5: Survival at the Bottom-of-the-Pyram
Page 9 and 10: Location: Piedmont, Lobby Level Soc
Page 11 and 12: MEMBER APPRECIATION RECEPTION & POS
Page 13 and 14: Malaria-Dengue Prevention in India
Page 15 and 16: ___________________________________
Page 17 and 18: 5.d Special Session: Past, Present,
Page 19 and 20: Roundtable Organizers Jocelyn Evans
Page 21 and 22: 7.a Special Session: Shocking, Grue
Page 23 and 24: Jugaad- From “Making Do” to Sus
Page 25 and 26: Using Structural Equation Modeling

WELCOME RECEPTION - American Marketing Association

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