WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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Survival at the Bottom-of-the-Pyramid: Life Satisfaction, Consumption, and Saving<br />
Behavior of Impoverished Consumers<br />
Kelly Martin, Colorado State University<br />
The Development of Materialism in Impoverished Children<br />
Lan Nguyen Chaplin, Villanova University<br />
2.b Competitive Paper Session: All Bets (and Drinks) Are Off<br />
Chair: Jeremy Kees, Villanova University<br />
Location: Peachtree, Lobby Level<br />
Lubrication and Virtual Learning: Developing the Social Lubrication Model for Insights<br />
into Neophyte Legal Binge Drinking<br />
Rohan Miller, The University of Sydney<br />
Michael Mizon, The University of Sydney<br />
Gwyneth Howell, The University of Western Sydney<br />
Permission Email Messages Significantly Increase Gambler Retention<br />
William D. Jolley, Norwich University<br />
Richard W. Mizerski, The University of Western Australia<br />
Alvin Lee, Deakin University<br />
Saalem Sadeque, The University of Western Australia<br />
The Unintended Consequence of an EGM Warnings<br />
Alvin Lee, Deakin University<br />
Saalem Sadeque, The University of Western Australia<br />
Richard W. Mizerski, The University of Western Australia<br />
William D. Jolley, Norwich University<br />
Young People’s Knowledge of Alcohol Prices in a Retail Context<br />
Birger Boutrup Jensen, Aarhus University<br />
Diana Godt, Aarhus University<br />
Birgitte Gadensgaard, Aarhus University<br />
2.c Competitive Paper Session: Consumption is Always Greener on the Other Side (Part I)<br />
Chair: Karthik Easwar, The Ohio State University<br />
Discussant: Richard Bret Leary, University of Wyoming<br />
Location: Lenox, Lobby Level<br />
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