WELCOME RECEPTION - American Marketing Association

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A Marketing & Public Policy Perspective on Cultural Trauma Stacey Baker, University of Wyoming Ron Paul Hill, Villanova School of Business 1.d Special Session: Marketing’s Roles in the Great Financial Crisis Chair: William L. Wilkie, University of Notre Dame Location: Library, Lobby Level A Deeper Look at Marketing and the Great Financial Crisis William L. Wilkie, University of Notre Dame Reconsidering What We Believe About Markets in the Aftermath of the Economic Crisis Mark Peterson, University of Wyoming Rebuilding Brand Trust in Financial Services During the Ongoing Financial Crisis Devon S. Johnson, University of Hartford Mark Peterson, University of Wyoming 10:00 to 10:30 AM Break Location: Piedmont Foyer, Lobby Level 10:30 AM to 12:00 PM Session 2 2.a Special Session: Marketplace Inclusion and Exclusion: A Look Across Contexts and People Chair: Ron Paul Hill, Villanova School of Business Discussant: Ron Paul Hill, Villanova School of Business Location: Piedmont, Lobby Level Warmer and More Competent: Differences in Brand Perceptions Between Minority and Majority Consumers Aronte Bennett, Villanova University 4 | P a g e
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Page 1 and 2: 2012 AMA Marketing and Public Polic
Page 3: Are All Advergames Created Equal? C
Page 7 and 8: Location: Piedmont, Lobby Level The
Page 9 and 10: Location: Piedmont, Lobby Level Soc
Page 11 and 12: MEMBER APPRECIATION RECEPTION & POS
Page 13 and 14: Malaria-Dengue Prevention in India
Page 15 and 16: ___________________________________
Page 17 and 18: 5.d Special Session: Past, Present,
Page 19 and 20: Roundtable Organizers Jocelyn Evans
Page 21 and 22: 7.a Special Session: Shocking, Grue
Page 23 and 24: Jugaad- From “Making Do” to Sus
Page 25 and 26: Using Structural Equation Modeling

WELCOME RECEPTION - American Marketing Association

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