WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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Are All Advergames Created Equal? Characteristics of Food Advergames that Reach<br />
Children and the Nutrient Quality of the Foods They Advertise<br />
Hye-Jin Paek, Michigan State University<br />
Elizabeth Taylor Quilliam, Michigan State University<br />
Sookyong Kim, Michigan State University<br />
Lorraine J. Weatherspoon, Michigan State University<br />
Mira Lee, Chung-Ang University<br />
Nora Rifon, Michigan State University<br />
Avatar Appearance as a Modifying Factor on Generosity<br />
Paul R. Messinger, University of Alberta<br />
Xin Ge, University of Northern British Columbia<br />
Kristen Smirnov, University of Alberta<br />
Eleni Stroulia, University of Alberta<br />
Kelly Lyons, University of Toronto<br />
Characteristics of Advergames that Influence Children’s Brand Attitudes, Taste Beliefs,<br />
and Purchase Requests<br />
Nora Rifon, Michigan State University<br />
Elizabeth Taylor Quilliam, Michigan State University<br />
Mira Lee, Chung-Ang University<br />
Hye-Jin Paek, Michigan State University<br />
Karen Smreker, Michigan State University<br />
Sookyong Kim, Michigan State University<br />
Lorraine J. Weatherspoon, Michigan State University<br />
1.c Special Session: Bringing People and Communities Together: Planning Mitigation, and<br />
Recovery in Disasters<br />
Chair: Josh L. Wiener, Oklahoma State University<br />
Location: Lenox, Lobby Level<br />
Population Health Orientation: Incidence on Online Health Information Search as a<br />
Useful Proxy<br />
Bo Liang, University of Utah<br />
Debra Scammon, University of Utah<br />
The Influence of Social Media in Creating Two-Way Risk Communication During the<br />
Planning, Mitigation, and Recovery of a Natural Disaster<br />
Ingrid Martin, Cal State Long Beach<br />
3 | P a g e
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