WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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Catharine Curran, University of Massachusetts Dartmouth<br />
John P. Workman, Creighton University<br />
8.e Competitive Paper Session: If It Is So Good for Me, Why Don't I Believe It?<br />
Chair: Meredith E. David, University of South Carolina<br />
Discussant: Courtney Droms, Butler University<br />
Location: Veranda, Garden Level, 3 rd Floor<br />
Consumer Confusion: A Lose/Lose Situation<br />
Jeremy Kees, Villanova University<br />
Paula Fitzgerald, West Virginia University<br />
Karen France, West Virginia University<br />
John Kozup, Villanova University<br />
The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of<br />
Nutritional Supplements<br />
Marla B. Royne, University of Memphis<br />
Alexa K. Sullivan, University of Memphis<br />
George Deitz, University of Memphis<br />
Tyler Gibson, University of Memphis<br />
Weighing the Good and Bad: An Investigation into the Effect of Attitudinal<br />
Ambivalence on Changing Health Behaviors<br />
My Bui, Loyola Marymount University<br />
Courtney Droms, Butler University<br />
Georgiana Craciun, University of Pittsburgh<br />
26 | P a g e
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