WELCOME RECEPTION - American Marketing Association

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Chair: May O. Lwin, Nanyang Technological University Chair: Jerome D. Williams, Rutgers University Location: Piedmont, Lobby Level The Effect of Food Package Health Claims on Purchase Intent: Moderating Role of Dietary Restraint May O. Lwin, Nanyang Technological University Maureen Morrin, Rutgers University Shelly Malik, Nanyang Technological University Are Food Ads Really Similar? A Cross-Cultural Comparison of Food Ads on Prime Time Television in USA, China and Singapore Su Lin Yeo, Nanyang Technological University May O. Lwin, Nanyang Technological University Ying-yi Hong, Nanyang Technological University Jerome D. Williams, Rutgers University Food Labels as an Effective Safety Crisis Communication in the Discourse of Renewal for Organizations Cyndy Au Sook Sum, Nanyang Technological University May O. Lwin, Nanyang Technological University Augustine Pang, Nanyang Technological University Andrea J. Stanaland, Radford University 8.b Special Session: How Do Citizens Think About Complex Energy Policy Issues? Chair: Mark Peterson, University of Wyoming Discussant: John D. Mittelstaedt, University of Wyoming Location: Peachtree, Lobby Level Designing and Fielding Nationally-Representative, Citizen-Based Energy-Policy Research David Feldman, Intellergy Research Applying Multidimensional Scaling (MDS) to Explain Attitudes towards Sustainable Energy Policies Richard J. Vann, University of Wyoming Mark Peterson, University of Wyoming David Feldman, Intellergy Research 24 | P a g e
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Page 1 and 2: 2012 AMA Marketing and Public Polic
Page 3 and 4: Are All Advergames Created Equal? C
Page 5 and 6: Survival at the Bottom-of-the-Pyram
Page 7 and 8: Location: Piedmont, Lobby Level The
Page 9 and 10: Location: Piedmont, Lobby Level Soc
Page 11 and 12: MEMBER APPRECIATION RECEPTION & POS
Page 13 and 14: Malaria-Dengue Prevention in India
Page 15 and 16: ___________________________________
Page 17 and 18: 5.d Special Session: Past, Present,
Page 19 and 20: Roundtable Organizers Jocelyn Evans
Page 21 and 22: 7.a Special Session: Shocking, Grue
Page 23: Jugaad- From “Making Do” to Sus

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