WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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Chair: May O. Lwin, Nanyang Technological University<br />
Chair: Jerome D. Williams, Rutgers University<br />
Location: Piedmont, Lobby Level<br />
The Effect of Food Package Health Claims on Purchase Intent: Moderating Role of<br />
Dietary Restraint<br />
May O. Lwin, Nanyang Technological University<br />
Maureen Morrin, Rutgers University<br />
Shelly Malik, Nanyang Technological University<br />
Are Food Ads Really Similar? A Cross-Cultural Comparison of Food Ads on Prime Time<br />
Television in USA, China and Singapore<br />
Su Lin Yeo, Nanyang Technological University<br />
May O. Lwin, Nanyang Technological University<br />
Ying-yi Hong, Nanyang Technological University<br />
Jerome D. Williams, Rutgers University<br />
Food Labels as an Effective Safety Crisis Communication in the Discourse of Renewal<br />
for Organizations<br />
Cyndy Au Sook Sum, Nanyang Technological University<br />
May O. Lwin, Nanyang Technological University<br />
Augustine Pang, Nanyang Technological University<br />
Andrea J. Stanaland, Radford University<br />
8.b Special Session: How Do Citizens Think About Complex Energy Policy Issues?<br />
Chair: Mark Peterson, University of Wyoming<br />
Discussant: John D. Mittelstaedt, University of Wyoming<br />
Location: Peachtree, Lobby Level<br />
Designing and Fielding Nationally-Representative, Citizen-Based Energy-Policy<br />
Research<br />
David Feldman, Intellergy Research<br />
Applying Multidimensional Scaling (MDS) to Explain Attitudes towards Sustainable<br />
Energy Policies<br />
Richard J. Vann, University of Wyoming<br />
Mark Peterson, University of Wyoming<br />
David Feldman, Intellergy Research<br />
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