WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Jugaad- From “Making Do” to Sustainable and Low-Cost Survival Strategy at Bottom of<br />
the Pyramid<br />
Vaibhav Gupta, Delhi Technological University<br />
Ramendra Singh, IIM C<br />
Akash Mondal, IIT Madras<br />
7.e Competitive Paper Session: Safety First: Recall and Liability<br />
Chair: Monica LaBarge, Queen's University<br />
Discussant: Carol Kaufman-Scarborough, Rutgers University School of Business-Camden<br />
Location: Veranda, Garden Level, 3 rd Floor<br />
It's About Time: Accelerating the Speed of Automobile Recalls<br />
Kashef A. Majid, The George Washington University<br />
Hari Bapuji, University of Manitoba<br />
Managing Product Safety throughout the Distribution Network<br />
Jack Kasulis, University of Oklahoma<br />
Fred Morgan, Wayne State University<br />
Karl Boedecker, University of San Francisco<br />
Jeffrey Stoltman, Wayne State University<br />
White Line Fever? Commercial Transportation Regulation and Its Impact on Highway<br />
Safety<br />
Elyria Kemp, McCoy College of Business<br />
Steven W. Kopp, University of Arkansas<br />
Cassandra Davis, University of Arkansas<br />
Eramus Kemp, Kemp Transportation Systems<br />
2:30 PM to 3:00 PM Break<br />
Location: Piedmont Foyer, Lobby Level<br />
3:00 PM to 4:30 PM Session 8<br />
8.a Special Session: Health Messages and Consumer Understanding of Food: Perspectives<br />
in Nutrition, Restrained Eating and Food Safety<br />
23 | P a g e