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WELCOME RECEPTION - American Marketing Association

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Jugaad- From “Making Do” to Sustainable and Low-Cost Survival Strategy at Bottom of<br />

the Pyramid<br />

Vaibhav Gupta, Delhi Technological University<br />

Ramendra Singh, IIM C<br />

Akash Mondal, IIT Madras<br />

7.e Competitive Paper Session: Safety First: Recall and Liability<br />

Chair: Monica LaBarge, Queen's University<br />

Discussant: Carol Kaufman-Scarborough, Rutgers University School of Business-Camden<br />

Location: Veranda, Garden Level, 3 rd Floor<br />

It's About Time: Accelerating the Speed of Automobile Recalls<br />

Kashef A. Majid, The George Washington University<br />

Hari Bapuji, University of Manitoba<br />

Managing Product Safety throughout the Distribution Network<br />

Jack Kasulis, University of Oklahoma<br />

Fred Morgan, Wayne State University<br />

Karl Boedecker, University of San Francisco<br />

Jeffrey Stoltman, Wayne State University<br />

White Line Fever? Commercial Transportation Regulation and Its Impact on Highway<br />

Safety<br />

Elyria Kemp, McCoy College of Business<br />

Steven W. Kopp, University of Arkansas<br />

Cassandra Davis, University of Arkansas<br />

Eramus Kemp, Kemp Transportation Systems<br />

2:30 PM to 3:00 PM Break<br />

Location: Piedmont Foyer, Lobby Level<br />

3:00 PM to 4:30 PM Session 8<br />

8.a Special Session: Health Messages and Consumer Understanding of Food: Perspectives<br />

in Nutrition, Restrained Eating and Food Safety<br />

23 | P a g e

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