WELCOME RECEPTION - American Marketing Association

The Impact of Media Narratives on Consumer Identity Projects
Hope Jensen Schau, University of Arizona
Cristel A. Russell, American University
David Crockett, University of South Carolina
7.c Competitive Paper Session: Media Effects in Effect
Chair: Anne Meike Eilert, University of South Carolina
Location: Lenox, Lobby Level
Marketing the Media with Sexuality and Violence: Is It Ethical?
Ahmet Bayraktar, Rutgers University
Television Advertising and TV Rating System: An Empirical Investigation of
Appropriateness of Television Advertising Content
Caitlyn A. Miller, Berry College
Nancy D. Albers-Miller, Berry College
Work or Fun? How Knowing the Source Affects Health Message Effectiveness
Jane McKay-Nesbitt, Bryant University
Sukki Yoon, Bryant University
An Exploratory Study of Perceived Trust and Skepticism of Product Placement in
Reality Television
Christine Kowalczyk, East Carolina University
Marla B. Royne, University of Memphis
7.d Competitive Paper Session: Getting to the Bottom of It: Elevating Consumers
Chair: Vanessa Gail Perry, George Washington University
Discussant: Debra Lynn Stephens, University of Portland
Location: Library, Lobby Level
A Race to the Bottom? Consumer Responses to Human Rights Performance
Yao Jin, University of Arkansas
Ronn J. Smith, University of Arkansas
Laurel A. Cook, University of Arkansas
Consumers’ Ethical Perceptions of Marketing to the Bottom of the Pyramid
Shruti Gupta, The Pennsylvania State University at Abington
Julie Pirsch, Villanova University
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