04.02.2013 Views

WELCOME RECEPTION - American Marketing Association

WELCOME RECEPTION - American Marketing Association

WELCOME RECEPTION - American Marketing Association

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

7.a Special Session: Shocking, Gruesome and Gory? The Effects of Graphic Visual Health<br />

Warnings on Cigarette Packaging<br />

Chair: Craig Andrews, Marquette University<br />

Discussant: Conrad J. Choiniere, Food & Drug Administration<br />

Location: Peachtree, Lobby Level<br />

A Model of Quit Intentions as Applied to Cigarette Warnings Labels<br />

Dan Romer, University of Pennsylvania<br />

Ellen Peters, Ohio State University<br />

Andrew Strasser, University of Pennsylvania<br />

Reactions to FDA Graphic Health Warnings Among U.S. Adults, Young Adults, and<br />

Teens<br />

James Nonnemaker, Research Triangle Institute<br />

Conrad J. Choiniere, Food & Drug Administration<br />

Matthew Farrelly, Research Triangle Institute<br />

Kian Kamyab, Research Triangle Institute<br />

Kevin Davis, Research Triangle Institute<br />

The Effects of Alternative Graphic Visual Tobacco Warnings on Adolescent Processing<br />

and Smoking Intentions<br />

Craig Andrews, Marquette University<br />

Jeremy Kees, Villanova University<br />

Scot Burton, University of Arkansas<br />

Richard Netemeyer, University of Virginia<br />

7.b Special Session: Policy Implications of Media Effects on Young Audiences<br />

Chair: David Crockett, University of South Carolina<br />

Location: Piedmont, Lobby Level<br />

The Power of Digital Memory: Implications for Public Policy and Identity Construction<br />

Robin L. Soster, University of Arkansas<br />

The Impact on Pre-Drinking Teens of Exposure to Alcohol Narratives<br />

Cristel A. Russell, <strong>American</strong> University<br />

Edward F. McQuarrie, Santa Clara University<br />

21 | P a g e

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!