WELCOME RECEPTION - American Marketing Association

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Quantifying Citizen Preferences (Values) For Crime Sentence Components Jordan Joseph Louviere, University of Technology, Sydney Richard Carson, University of California, San Diego Giles Atkinson, London School of Economics and Political Science Susana Mourato, London School of Economics and Political Science The Influence of Task Difficulty on Perceived Duration of Product Efficacy Veronika Ilyuk, Baruch College Lauren Block, Baruch College David Faro, London Business School 6.e Competitive Paper Session: Healthy Choices: Who's the Blame? You or Me? Chair: Debbie Desrochers, University of Westminster Discussant: Aditi Grover, Plymouth State University Location: Veranda, Garden Level, 3 rd Floor Enhancing Obesity Interventions: Understanding Self-Assessed Weight Status Debbie Desrochers, University of Westminster Stephan Dahl, University of Hull Personal Consumption Norms and Their Influence on Consumption Volume Natalina Zlatevska, Bond University Mark Spence, Bond University Small Size, Big Bite: A Reassessment and Reversal of the Dieter’s Paradox Natalina Zlatevska, Bond University Stephen Holden, Bond University 12:00 to 1:00 PM Deli Lunch Buffet Location: Buckhead Ballroom, Ballroom Level 12:00 to 1:00 PM Journal of Public Policy & <strong>Marketing</strong> Board Meeting Location: Cascade, Ballroom Level 1:00 to 2:30 PM Session 7 20 | P a g e
7.a Special Session: Shocking, Gruesome and Gory? The Effects of Graphic Visual Health Warnings on Cigarette Packaging Chair: Craig Andrews, Marquette University Discussant: Conrad J. Choiniere, Food & Drug Administration Location: Peachtree, Lobby Level A Model of Quit Intentions as Applied to Cigarette Warnings Labels Dan Romer, University of Pennsylvania Ellen Peters, Ohio State University Andrew Strasser, University of Pennsylvania Reactions to FDA Graphic Health Warnings Among U.S. Adults, Young Adults, and Teens James Nonnemaker, Research Triangle Institute Conrad J. Choiniere, Food & Drug Administration Matthew Farrelly, Research Triangle Institute Kian Kamyab, Research Triangle Institute Kevin Davis, Research Triangle Institute The Effects of Alternative Graphic Visual Tobacco Warnings on Adolescent Processing and Smoking Intentions Craig Andrews, Marquette University Jeremy Kees, Villanova University Scot Burton, University of Arkansas Richard Netemeyer, University of Virginia 7.b Special Session: Policy Implications of Media Effects on Young Audiences Chair: David Crockett, University of South Carolina Location: Piedmont, Lobby Level The Power of Digital Memory: Implications for Public Policy and Identity Construction Robin L. Soster, University of Arkansas The Impact on Pre-Drinking Teens of Exposure to Alcohol Narratives Cristel A. Russell, <strong>American</strong> University Edward F. McQuarrie, Santa Clara University 21 | P a g e
Page 1 and 2: 2012 AMA Marketing and Public Polic
Page 3 and 4: Are All Advergames Created Equal? C
Page 5 and 6: Survival at the Bottom-of-the-Pyram
Page 7 and 8: Location: Piedmont, Lobby Level The
Page 9 and 10: Location: Piedmont, Lobby Level Soc
Page 11 and 12: MEMBER APPRECIATION RECEPTION & POS
Page 13 and 14: Malaria-Dengue Prevention in India
Page 15 and 16: ___________________________________
Page 17 and 18: 5.d Special Session: Past, Present,
Page 19: Roundtable Organizers Jocelyn Evans
Page 23 and 24: Jugaad- From “Making Do” to Sus
Page 25 and 26: Using Structural Equation Modeling

WELCOME RECEPTION - American Marketing Association

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