WELCOME RECEPTION - American Marketing Association

More documents

Recommendations

Info

8:00 AM – 8:30 AM COFFEE & DANISH Location: Piedmont Foyer, Lobby Level 8:00 AM – 6:30 PM REGISTRATION Location: Piedmont Foyer, Lobby Level 8:30 to 10:00 AM Session 1 1.a Competitive Paper Session: Body Image is in the Eye of the Beholder Chair: Marie Yeh, Kent State University Discussant: Greg Gundlach, University of North Florida Location: Piedmont, Lobby Level Desiring Change: Media Consumption and Men's Bodily Perceptions, Sexuality and the Desire for Muscularity Jack Yong Ho, Nanyang Technological University May O. Lwin, Nanyang Technological University Santosh Vijaykumar, Nanyang Technological University Dying to be Tan: Policy Directives for the Indoor Tanning Industry Justine Rapp, University of Nebraska - Lincoln Les Carlson, University of Nebraska - Lincoln ‘Infecting’ Those We Care About: Social Network Effects on Body Image Aditi Grover, Plymouth State University Jeffrey R. Foreman, North Georgia College & State University Mardie Burckes-Miller, Plymouth State University 1.b Competitive Paper Session: When Advertising Becomes a Game, Who Gets Played? Chair: Michael Francis Walsh, West Virginia University Discussant: Jeff Langenderfer, Meredith College School of Business Location: Peachtree, Lobby Level FRIDAY, JUNE 8 2 | P a g e
Are All Advergames Created Equal? Characteristics of Food Advergames that Reach Children and the Nutrient Quality of the Foods They Advertise Hye-Jin Paek, Michigan State University Elizabeth Taylor Quilliam, Michigan State University Sookyong Kim, Michigan State University Lorraine J. Weatherspoon, Michigan State University Mira Lee, Chung-Ang University Nora Rifon, Michigan State University Avatar Appearance as a Modifying Factor on Generosity Paul R. Messinger, University of Alberta Xin Ge, University of Northern British Columbia Kristen Smirnov, University of Alberta Eleni Stroulia, University of Alberta Kelly Lyons, University of Toronto Characteristics of Advergames that Influence Children’s Brand Attitudes, Taste Beliefs, and Purchase Requests Nora Rifon, Michigan State University Elizabeth Taylor Quilliam, Michigan State University Mira Lee, Chung-Ang University Hye-Jin Paek, Michigan State University Karen Smreker, Michigan State University Sookyong Kim, Michigan State University Lorraine J. Weatherspoon, Michigan State University 1.c Special Session: Bringing People and Communities Together: Planning Mitigation, and Recovery in Disasters Chair: Josh L. Wiener, Oklahoma State University Location: Lenox, Lobby Level Population Health Orientation: Incidence on Online Health Information Search as a Useful Proxy Bo Liang, University of Utah Debra Scammon, University of Utah The Influence of Social Media in Creating Two-Way Risk Communication During the Planning, Mitigation, and Recovery of a Natural Disaster Ingrid Martin, Cal State Long Beach 3 | P a g e
Page 1: 2012 AMA Marketing and Public Polic
Page 5 and 6: Survival at the Bottom-of-the-Pyram
Page 7 and 8: Location: Piedmont, Lobby Level The
Page 9 and 10: Location: Piedmont, Lobby Level Soc
Page 11 and 12: MEMBER APPRECIATION RECEPTION & POS
Page 13 and 14: Malaria-Dengue Prevention in India
Page 15 and 16: ___________________________________
Page 17 and 18: 5.d Special Session: Past, Present,
Page 19 and 20: Roundtable Organizers Jocelyn Evans
Page 21 and 22: 7.a Special Session: Shocking, Grue
Page 23 and 24: Jugaad- From “Making Do” to Sus
Page 25 and 26: Using Structural Equation Modeling

WELCOME RECEPTION - American Marketing Association

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?