WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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8:00 AM – 8:30 AM COFFEE & DANISH<br />
Location: Piedmont Foyer, Lobby Level<br />
8:00 AM – 6:30 PM REGISTRATION<br />
Location: Piedmont Foyer, Lobby Level<br />
8:30 to 10:00 AM Session 1<br />
1.a Competitive Paper Session: Body Image is in the Eye of the Beholder<br />
Chair: Marie Yeh, Kent State University<br />
Discussant: Greg Gundlach, University of North Florida<br />
Location: Piedmont, Lobby Level<br />
Desiring Change: Media Consumption and Men's Bodily Perceptions, Sexuality and the<br />
Desire for Muscularity<br />
Jack Yong Ho, Nanyang Technological University<br />
May O. Lwin, Nanyang Technological University<br />
Santosh Vijaykumar, Nanyang Technological University<br />
Dying to be Tan: Policy Directives for the Indoor Tanning Industry<br />
Justine Rapp, University of Nebraska - Lincoln<br />
Les Carlson, University of Nebraska - Lincoln<br />
‘Infecting’ Those We Care About: Social Network Effects on Body Image<br />
Aditi Grover, Plymouth State University<br />
Jeffrey R. Foreman, North Georgia College & State University<br />
Mardie Burckes-Miller, Plymouth State University<br />
1.b Competitive Paper Session: When Advertising Becomes a Game, Who Gets Played?<br />
Chair: Michael Francis Walsh, West Virginia University<br />
Discussant: Jeff Langenderfer, Meredith College School of Business<br />
Location: Peachtree, Lobby Level<br />
FRIDAY, JUNE 8<br />
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