WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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Roundtable Organizers<br />
Jocelyn Evans, College of Charleston<br />
Lynette Kvasny, Pennsylvania State University<br />
Aberdeen Leila Borders, Kennesaw State University<br />
6.c Competitive Paper Session: Social <strong>Marketing</strong>: It’s All Good<br />
Chair: Ingrid Maria Martin, CSULB<br />
Discussant: Dogan Eroglu, Centers for Disease Control and Prevention<br />
Location: Lenox, Lobby Level<br />
Disaster preparedness planning for Disabled Populations: The View through<br />
<strong>Marketing</strong>’s Lens<br />
Nwamaka Anaza, Francis Marion University<br />
Lisa Eargle, Francis Marion University<br />
How Social Identification Changes the Processing of Spatial Proximity Information<br />
Brennan Davis, Baylor University<br />
Cornelia Pechmann, UC Irvine<br />
Social Justice Gaps within the School Breakfast and Lunch Programs: The Need for<br />
Effective Policy Implementation<br />
Carol Kaufman-Scarborough, Rutgers University School of Business-Camden<br />
Social Service Delivery Research for Process Redesign and Policy Reform: A Services<br />
<strong>Marketing</strong> Perspective<br />
Steven W. Rayburn, Oklahoma State University<br />
6.d Competitive Paper Session: A Latent Look at Public Policy and a Look at Product<br />
Efficacy<br />
Chair: Kevin D. Thomas, University of Texas at Austin<br />
Discussant: Sylvia Long-Tolbert, Know More <strong>Marketing</strong>, LLC<br />
Location: Library, Lobby Level<br />
Assessment of Heterogeneity of Compulsive Buyers Based on Impulsivity and<br />
Compulsivity Dimensions: A Latent Profile Analytic Approach<br />
Sunghwan Yi, University of Guelph<br />
Hans Baumgartner, Pennsylvania State University<br />
19 | P a g e
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