WELCOME RECEPTION - American Marketing Association

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The Role of Mental Accounting in Philanthropic Decision-Making Monica LaBarge, Queen's University Jeffrey L. Stinson, Central Washington University 10:00 to 10:30 AM Break Location: Piedmont Foyer, Lobby Level 10:30 AM to 12:00 PM Session 6 6.a Roundtable Session: Researching Consumption Addiction: Developing a Theoretical Framework of Understanding Chair: Dante M. Pirouz, Ivey Business School Location: Piedmont, Lobby Level Roundtable Organizers and Confirmed Invited Attendees Paul Connell, Stony Brook Ingrid Martin, Cal State Long Beach Michael Kamins, Stony Brook Dante M. Pirouz, Ivey Business School Scott Davis, Texas A&M Ann Mirabito, Baylor Justine Rapp, University of Nebraska-Lincoln Darrell Bartholomew, Oklahoma State University June Cotte, University of Western Ontario Dan Freeman, University of Delaware Marlys Mason, Oklahoma State University Maura Scott, University of Kentucky Hieu Nguyen, Cal State Long Beach Tim Dewhirst, University of Guelph Cristel Russell, American University Samantha Cross, Iowa State 6.b Roundtable Session: Interdisciplinary and Intercultural Aspects of Marketing: The Economics and Finances of Policies, Regulations, and Practices Chair: Aberdeen Leila Borders, Kennesaw State University Location: Peachtree, Lobby Level 18 | P a g e
Roundtable Organizers Jocelyn Evans, College of Charleston Lynette Kvasny, Pennsylvania State University Aberdeen Leila Borders, Kennesaw State University 6.c Competitive Paper Session: Social Marketing: It’s All Good Chair: Ingrid Maria Martin, CSULB Discussant: Dogan Eroglu, Centers for Disease Control and Prevention Location: Lenox, Lobby Level Disaster preparedness planning for Disabled Populations: The View through Marketing’s Lens Nwamaka Anaza, Francis Marion University Lisa Eargle, Francis Marion University How Social Identification Changes the Processing of Spatial Proximity Information Brennan Davis, Baylor University Cornelia Pechmann, UC Irvine Social Justice Gaps within the School Breakfast and Lunch Programs: The Need for Effective Policy Implementation Carol Kaufman-Scarborough, Rutgers University School of Business-Camden Social Service Delivery Research for Process Redesign and Policy Reform: A Services Marketing Perspective Steven W. Rayburn, Oklahoma State University 6.d Competitive Paper Session: A Latent Look at Public Policy and a Look at Product Efficacy Chair: Kevin D. Thomas, University of Texas at Austin Discussant: Sylvia Long-Tolbert, Know More Marketing, LLC Location: Library, Lobby Level Assessment of Heterogeneity of Compulsive Buyers Based on Impulsivity and Compulsivity Dimensions: A Latent Profile Analytic Approach Sunghwan Yi, University of Guelph Hans Baumgartner, Pennsylvania State University 19 | P a g e
Page 1 and 2: 2012 AMA Marketing and Public Polic
Page 3 and 4: Are All Advergames Created Equal? C
Page 5 and 6: Survival at the Bottom-of-the-Pyram
Page 7 and 8: Location: Piedmont, Lobby Level The
Page 9 and 10: Location: Piedmont, Lobby Level Soc
Page 11 and 12: MEMBER APPRECIATION RECEPTION & POS
Page 13 and 14: Malaria-Dengue Prevention in India
Page 15 and 16: ___________________________________
Page 17: 5.d Special Session: Past, Present,
Page 21 and 22: 7.a Special Session: Shocking, Grue
Page 23 and 24: Jugaad- From “Making Do” to Sus
Page 25 and 26: Using Structural Equation Modeling

WELCOME RECEPTION - American Marketing Association

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