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WELCOME RECEPTION - American Marketing Association

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5.d Special Session: Past, Present, and Future of Covert <strong>Marketing</strong>: Implications for<br />

<strong>Marketing</strong> and Public Policy<br />

Chair: David E. Sprott, Washington State University<br />

Chair: Michael W. Martin, University of Northern Colorado<br />

Location: Library, Lobby Level<br />

From Puffery to Punishment: A Sketchy History of the Sketchy Practices of Masked<br />

<strong>Marketing</strong> and their Public Policy Concerns<br />

Ross D. Petty, Babson College<br />

Understanding Consumers’ Acceptance of Product Placement as a Relevant<br />

Commercial Device: Development and Validation of a Scale<br />

Brian Gillespie, Washington State University<br />

David E. Sprott, Washington State University<br />

Jeff Joireman, Washington State University<br />

Darrel D. Muehling, Washington State University<br />

Consumer Response to Blog Authenticity and Disclosure: An Empirical Examination of<br />

the FTC’s Concerns<br />

David E. Sprott, Washington State University<br />

Kelly Martin, Colorado State University<br />

Michael W. Martin, University of Northern Colorado<br />

5.e Competitive Paper Session: Money Money Money<br />

Chair: Linda Court Salisbury, Boston College<br />

Discussant: Paula Fitzgerald, West Virginia University<br />

Location: Veranda, Garden Level, 3 rd Floor<br />

Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt<br />

Repayment Decisions<br />

Linda Court Salisbury, Boston College<br />

Success of Medicaid Reform: Policy or Implementation?<br />

Michael Francis Walsh, West Virginia University<br />

L. Christopher Plein, West Virginia University<br />

Paula Fitzgerald, West Virginia University<br />

Tami Gurley Calvez, West Virginia University<br />

Adam Pellillo, West Virginia University<br />

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