WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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5.d Special Session: Past, Present, and Future of Covert <strong>Marketing</strong>: Implications for<br />
<strong>Marketing</strong> and Public Policy<br />
Chair: David E. Sprott, Washington State University<br />
Chair: Michael W. Martin, University of Northern Colorado<br />
Location: Library, Lobby Level<br />
From Puffery to Punishment: A Sketchy History of the Sketchy Practices of Masked<br />
<strong>Marketing</strong> and their Public Policy Concerns<br />
Ross D. Petty, Babson College<br />
Understanding Consumers’ Acceptance of Product Placement as a Relevant<br />
Commercial Device: Development and Validation of a Scale<br />
Brian Gillespie, Washington State University<br />
David E. Sprott, Washington State University<br />
Jeff Joireman, Washington State University<br />
Darrel D. Muehling, Washington State University<br />
Consumer Response to Blog Authenticity and Disclosure: An Empirical Examination of<br />
the FTC’s Concerns<br />
David E. Sprott, Washington State University<br />
Kelly Martin, Colorado State University<br />
Michael W. Martin, University of Northern Colorado<br />
5.e Competitive Paper Session: Money Money Money<br />
Chair: Linda Court Salisbury, Boston College<br />
Discussant: Paula Fitzgerald, West Virginia University<br />
Location: Veranda, Garden Level, 3 rd Floor<br />
Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt<br />
Repayment Decisions<br />
Linda Court Salisbury, Boston College<br />
Success of Medicaid Reform: Policy or Implementation?<br />
Michael Francis Walsh, West Virginia University<br />
L. Christopher Plein, West Virginia University<br />
Paula Fitzgerald, West Virginia University<br />
Tami Gurley Calvez, West Virginia University<br />
Adam Pellillo, West Virginia University<br />
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