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WELCOME RECEPTION - American Marketing Association

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8:00 AM – 8:30 AM COFFEE & DANISH<br />

Location: Piedmont Foyer, Lobby Level<br />

8:00 AM – 4:30 PM REGISTRATION<br />

Location: Piedmont Foyer, Lobby Level<br />

8:30 to 10:00 AM Session 5<br />

5.a Special Session: Social Justice in Transformative Service Research<br />

Chair: Sterling A. Bone, Brigham Young University<br />

Location: Piedmont, Lobby Level<br />

Consumer Xenophobia in Cross-Cultural Service Failure<br />

Guillaume Johnson, University of the Witwatersrand<br />

Jerome D. Williams, Rutgers University<br />

Yuvay J. Meyers, Howard University<br />

Preventing and Detecting Unfair and Abusive Practices in Financial Services<br />

Paul C. Lubin, Lubin Research<br />

The Camera Doesn’t Lie: A Video Content Analysis of Consumer-Banker Service<br />

Encounters<br />

Sterling A. Bone, Brigham Young University<br />

Glenn L. Christensen, Brigham Young University<br />

Jerome D. Williams, Rutgers University<br />

5.b Special Session: Privacy Protections and the 21st Century Consumer: Issues in Policy<br />

Development<br />

Chair: Jeanne M. Hogarth, Federal Reserve Board<br />

Location: Peachtree, Lobby Level<br />

SATURDAY, JUNE 9<br />

15 | P a g e

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