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WELCOME RECEPTION - American Marketing Association

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“Old Age Isn't So Bad When You Consider the Alternative”: Examining the Vulnerability<br />

of Older Adults<br />

Monica LaBarge, Queen's University<br />

Martin Pyle, Queen's University<br />

“Slime, Scum, Vomit and Poo”: Smokers’ Interpretations of Dissuasive Tobacco Sticks<br />

Cherie Robertson, University of Otago<br />

Janet Hoek, University of Otago<br />

Christine Eckert, University of Technology - Sydney<br />

Jordan Joseph Louviere, University of Technology - Sydney<br />

David Hammond, University of Waterloo<br />

Lisa McNeill, University of Otago<br />

The Disclosure Solution to the Problems Consumers Face in the Life Insurance<br />

Marketplace<br />

R. Brian Fechtel, Breadwinners' Insurance<br />

14 | P a g e

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