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WELCOME RECEPTION - American Marketing Association

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Malaria-Dengue Prevention in India -- A New Media Based Health Program<br />

May O. Lwin, Nanyang Technological University<br />

Santosh Vijaykumar, Nanyang Technological University<br />

Yin Leng Theng, Nanyang Technological University<br />

Shou Boon Schubert Foo, Nanyang Technological University<br />

Tan Xiong Gentatsu Lim, Nanyang Technological University<br />

Media Literacy and Its Impact on Reducing the Desirability of Alcohol Advertisements<br />

with Minors<br />

Erica Weintraub Austin, Washington State University<br />

Adrienne Muldrow, Washington State<br />

Chun Yang, Washington State University<br />

Mitigating America’s Obesity Epidemic: A Consumer Behavior Analysis as to When the<br />

“Fat Tax” Approach May Be Effective<br />

Meredith E. David, University of South Carolina<br />

William O. Bearden, University of South Carolina<br />

The Impact of Real-Time Feedback on Gas Mileage: Technology and Consumer<br />

Behavior Combine to Decrease Fuel Consumption<br />

Marie DeVincenzo, Francis Marion University<br />

Erica Hernandez, Francis Marion University<br />

The Interplay Between Self- and Government Regulation: The Case of the<br />

Pharmaceutical Industry<br />

Marie Yeh, Kent State University<br />

Mary Schramm, Quinnepiac University<br />

Michael Hu, Kent State University<br />

Their Pictures Say a Thousand Words: Engaging Youth in Type 2 Diabetes Prevention<br />

Using Photovoice<br />

Phyllis Nsiah-Kumi, University of Nebraska Medical Center<br />

Andrea D. Scott, Pepperdine University<br />

Terica Hudson, University of Florida<br />

UIDAI Case Study<br />

Venkat Mummalaneni, Virginia State University<br />

When Do Consumers Compromise on Calories? Exploring the Attraction and<br />

Compromise Effects in Food Choice<br />

Ryall Carroll, St. John's University<br />

Beth Vallen, Fordham University<br />

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