WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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Malaria-Dengue Prevention in India -- A New Media Based Health Program<br />
May O. Lwin, Nanyang Technological University<br />
Santosh Vijaykumar, Nanyang Technological University<br />
Yin Leng Theng, Nanyang Technological University<br />
Shou Boon Schubert Foo, Nanyang Technological University<br />
Tan Xiong Gentatsu Lim, Nanyang Technological University<br />
Media Literacy and Its Impact on Reducing the Desirability of Alcohol Advertisements<br />
with Minors<br />
Erica Weintraub Austin, Washington State University<br />
Adrienne Muldrow, Washington State<br />
Chun Yang, Washington State University<br />
Mitigating America’s Obesity Epidemic: A Consumer Behavior Analysis as to When the<br />
“Fat Tax” Approach May Be Effective<br />
Meredith E. David, University of South Carolina<br />
William O. Bearden, University of South Carolina<br />
The Impact of Real-Time Feedback on Gas Mileage: Technology and Consumer<br />
Behavior Combine to Decrease Fuel Consumption<br />
Marie DeVincenzo, Francis Marion University<br />
Erica Hernandez, Francis Marion University<br />
The Interplay Between Self- and Government Regulation: The Case of the<br />
Pharmaceutical Industry<br />
Marie Yeh, Kent State University<br />
Mary Schramm, Quinnepiac University<br />
Michael Hu, Kent State University<br />
Their Pictures Say a Thousand Words: Engaging Youth in Type 2 Diabetes Prevention<br />
Using Photovoice<br />
Phyllis Nsiah-Kumi, University of Nebraska Medical Center<br />
Andrea D. Scott, Pepperdine University<br />
Terica Hudson, University of Florida<br />
UIDAI Case Study<br />
Venkat Mummalaneni, Virginia State University<br />
When Do Consumers Compromise on Calories? Exploring the Attraction and<br />
Compromise Effects in Food Choice<br />
Ryall Carroll, St. John's University<br />
Beth Vallen, Fordham University<br />
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