WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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Ethical Consumption Behaviors: When Does Doing a Good Thing Not Let Us Off the<br />
Hook?<br />
Wenyu Dou, City University of Hong Kong<br />
Xiaohua Zeng, City University of Hong Kong<br />
Na Wen, City University of Hong Kong<br />
Liyuan Wei, City University of Hong Kong<br />
Global Privacy: An International Perspective Examining Perceptions of Information<br />
Sensitivity and Consumers’ Willingness to Provide Personal Information<br />
Ereni Markos, Quinnipiac University<br />
George R. Milne, University of Massachusetts Amherst<br />
Hegemony & Discourse: Examining Advertising Industry Diversification as a Path to<br />
Social Justice<br />
Kevin D. Thomas, University of Texas at Austin<br />
Adam C. Williams, University of Texas at Austin<br />
How Does the Business Strategy of the Credit Card Industry Negatively Affect Innocent<br />
Borrowers? – The Lagging Effect of Repayment Delinquencies in Credit Card<br />
Joon-Hee Oh, Georgia State University<br />
Identification and Engagement: A Study on False Consensus Effect for (Un) Healthy<br />
Behaviors Among College Students<br />
Aditi Grover, Plymouth State University<br />
John Kulig, Plymouth State University<br />
Identity Overlap: Transferring Eco-Friendliness from Packages to Products<br />
Jessica Rixom, University of Utah<br />
Debra Scammon, University of Utah<br />
Illicit Drug Consumption of Youth: Can <strong>Marketing</strong> Do Something About It?<br />
Deniz Atik, Izmir University of Economics<br />
Murad Canbulut, Izmir University of Economics<br />
Liquid Calories: How Diet Intentions Influence Calorie Estimation in the Beverage<br />
Category<br />
Melika Irannezhad, University of Wisconsin - Milwaukee<br />
Melissa G. Bublitz, University of Wisconsin - Oshkosh<br />
Laura A. Peracchio, University of Wisconsin - Milwaukee<br />
Understanding and Curbing Demand for Exotic Pets in the U. S.<br />
Debra Lynn Stephens, University of Portland<br />
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