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WELCOME RECEPTION - American Marketing Association

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Ethical Consumption Behaviors: When Does Doing a Good Thing Not Let Us Off the<br />

Hook?<br />

Wenyu Dou, City University of Hong Kong<br />

Xiaohua Zeng, City University of Hong Kong<br />

Na Wen, City University of Hong Kong<br />

Liyuan Wei, City University of Hong Kong<br />

Global Privacy: An International Perspective Examining Perceptions of Information<br />

Sensitivity and Consumers’ Willingness to Provide Personal Information<br />

Ereni Markos, Quinnipiac University<br />

George R. Milne, University of Massachusetts Amherst<br />

Hegemony & Discourse: Examining Advertising Industry Diversification as a Path to<br />

Social Justice<br />

Kevin D. Thomas, University of Texas at Austin<br />

Adam C. Williams, University of Texas at Austin<br />

How Does the Business Strategy of the Credit Card Industry Negatively Affect Innocent<br />

Borrowers? – The Lagging Effect of Repayment Delinquencies in Credit Card<br />

Joon-Hee Oh, Georgia State University<br />

Identification and Engagement: A Study on False Consensus Effect for (Un) Healthy<br />

Behaviors Among College Students<br />

Aditi Grover, Plymouth State University<br />

John Kulig, Plymouth State University<br />

Identity Overlap: Transferring Eco-Friendliness from Packages to Products<br />

Jessica Rixom, University of Utah<br />

Debra Scammon, University of Utah<br />

Illicit Drug Consumption of Youth: Can <strong>Marketing</strong> Do Something About It?<br />

Deniz Atik, Izmir University of Economics<br />

Murad Canbulut, Izmir University of Economics<br />

Liquid Calories: How Diet Intentions Influence Calorie Estimation in the Beverage<br />

Category<br />

Melika Irannezhad, University of Wisconsin - Milwaukee<br />

Melissa G. Bublitz, University of Wisconsin - Oshkosh<br />

Laura A. Peracchio, University of Wisconsin - Milwaukee<br />

Understanding and Curbing Demand for Exotic Pets in the U. S.<br />

Debra Lynn Stephens, University of Portland<br />

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