WELCOME RECEPTION - American Marketing Association

More documents

Recommendations

Info

The Effect of Parental Strategies on Self-brand Connections in Young Consumers Farrah Arif, University of Cambridge Judge Business School Afro-descendents in Children´s Television Commercials: A Content Analysis Study in the Brazilian Context Claudia Rosa Acevedo, USP/Uninove Marcello Muniz, USP/Uninove Jouliana Jordan Nohara, Uninove Young Womens’ Social Identity and Peer-Groups at the High School Prom: A Typology of Event Resistance and Event Ambassadorship Julie Tinson, The University of Stirling Angeline G. Close, The University of Texas at Austin Understanding Antecedents to Overweight and Obesity Among Children Patricia Kennedy, University of Nebraska - Lincoln Les Carlson, University of Nebraska - Lincoln Jessica Mikeska, University of Nebraska - Lincoln 4.d Special Session: Social Marketing Chair: Timothy Dewhirst, University of Guelph Location: Library, Lobby Level Impoverished Consumers and Social Marketing Ron Paul Hill, Villanova School of Business Critical Marketing: Applications to Tobacco, Alcohol, and Food Janet Hoek, University of Otago Social Marketing and Tobacco Control Timothy Dewhirst, University of Guelph Wonkyong Beth Lee, University of Western Ontario 10 | P a g e
MEMBER APPRECIATION RECEPTION & POSTER SESSION (OPEN TO ALL) 5:00 – 6:30 PM Location: Buckhead Ballroom, Ballroom Level AMA MARKETING & SOCIETY SIG SPONSORED BY 4 out of 5 Physicians Recommend...An Exploration of the Effects of Physician Recommendation on Parental Purchase Decisions Deirdre Terese Guion, North Carolina Central University Julie Stanton, The Pennsylvania State University Abracada(v)ra: Expert-Stakeholders’ Magico-Branding of an Uncertain Technology (Nanotechnology) Arundhati Bhattacharyya, York University Advertisement Exposure as a Factor in the Estimate of a Woman's Body Size Deborah Sanders, Lehman College Anonymity as a Driver of Greed Kristen Smirnov, University of Alberta John Pracejus, University of Alberta Celebrity Tweets: Personal Communications or Sponsored Messages? Janée N. Burkhalter, Saint Joseph's University Natalie Wood, Saint Joseph's University Consumer Understanding of Eco-Labels: Confusion or Comprehension? Amy Stokes, Oregon State University Anna M. Turri, Texas State University Consumers’ Felt Responsibility for Sustainability Michael G Luchs, College of William and Mary Rebecca A Miller, College of William and Mary Defining and Conceptualizing Product Literacy Steven W. Kopp, University of Arkansas 11 | P a g e
Page 1 and 2: 2012 AMA Marketing and Public Polic
Page 3 and 4: Are All Advergames Created Equal? C
Page 5 and 6: Survival at the Bottom-of-the-Pyram
Page 7 and 8: Location: Piedmont, Lobby Level The
Page 9: Location: Piedmont, Lobby Level Soc
Page 13 and 14: Malaria-Dengue Prevention in India
Page 15 and 16: ___________________________________
Page 17 and 18: 5.d Special Session: Past, Present,
Page 19 and 20: Roundtable Organizers Jocelyn Evans
Page 21 and 22: 7.a Special Session: Shocking, Grue
Page 23 and 24: Jugaad- From “Making Do” to Sus
Page 25 and 26: Using Structural Equation Modeling

WELCOME RECEPTION - American Marketing Association

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?