WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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The Effect of Parental Strategies on Self-brand Connections in Young Consumers<br />
Farrah Arif, University of Cambridge Judge Business School<br />
Afro-descendents in Children´s Television Commercials: A Content Analysis Study in<br />
the Brazilian Context<br />
Claudia Rosa Acevedo, USP/Uninove<br />
Marcello Muniz, USP/Uninove<br />
Jouliana Jordan Nohara, Uninove<br />
Young Womens’ Social Identity and Peer-Groups at the High School Prom: A Typology<br />
of Event Resistance and Event Ambassadorship<br />
Julie Tinson, The University of Stirling<br />
Angeline G. Close, The University of Texas at Austin<br />
Understanding Antecedents to Overweight and Obesity Among Children<br />
Patricia Kennedy, University of Nebraska - Lincoln<br />
Les Carlson, University of Nebraska - Lincoln<br />
Jessica Mikeska, University of Nebraska - Lincoln<br />
4.d Special Session: Social <strong>Marketing</strong><br />
Chair: Timothy Dewhirst, University of Guelph<br />
Location: Library, Lobby Level<br />
Impoverished Consumers and Social <strong>Marketing</strong><br />
Ron Paul Hill, Villanova School of Business<br />
Critical <strong>Marketing</strong>: Applications to Tobacco, Alcohol, and Food<br />
Janet Hoek, University of Otago<br />
Social <strong>Marketing</strong> and Tobacco Control<br />
Timothy Dewhirst, University of Guelph<br />
Wonkyong Beth Lee, University of Western Ontario<br />
10 | P a g e
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