WELCOME RECEPTION - American Marketing Association

2012 AMA Marketing and Public Policy Conference 

Confluence of Marketing, Public Policy, and Social Justice: Changes, Challenges 

and Charges 

Final Program 

2012 Co-Chairs: 

Minette E. Drumwright, University of Texas at Austin 

Geraldine R. Henderson, Rutgers Business School-Newark and New Brunswick 

Jerome D. Williams, Rutgers Business School-Newark and New Brunswick 

THURSDAY, JUNE 7 

4:00 PM – 6:00 PM REGISTRATION 

Location: Library, Lobby Level 

Marketing and Public Policy Conference 

Hosted By: 

Sponsored By: 

WELCOME RECEPTION 

5:00 – 6:00 PM 

Location: Library, Library Level 

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8:00 AM – 8:30 AM COFFEE & DANISH 

Location: Piedmont Foyer, Lobby Level 

8:00 AM – 6:30 PM REGISTRATION 


8:30 to 10:00 AM Session 1 

1.a Competitive Paper Session: Body Image is in the Eye of the Beholder 

Chair: Marie Yeh, Kent State University 

Discussant: Greg Gundlach, University of North Florida 

Location: Piedmont, Lobby Level 

Desiring Change: Media Consumption and Men's Bodily Perceptions, Sexuality and the 

Desire for Muscularity 

Jack Yong Ho, Nanyang Technological University 

May O. Lwin, Nanyang Technological University 

Santosh Vijaykumar, Nanyang Technological University 

Dying to be Tan: Policy Directives for the Indoor Tanning Industry 

Justine Rapp, University of Nebraska - Lincoln 

Les Carlson, University of Nebraska - Lincoln 

‘Infecting’ Those We Care About: Social Network Effects on Body Image 

Aditi Grover, Plymouth State University 

Jeffrey R. Foreman, North Georgia College & State University 

Mardie Burckes-Miller, Plymouth State University 

1.b Competitive Paper Session: When Advertising Becomes a Game, Who Gets Played? 

Chair: Michael Francis Walsh, West Virginia University 

Discussant: Jeff Langenderfer, Meredith College School of Business 

Location: Peachtree, Lobby Level 

FRIDAY, JUNE 8 

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Are All Advergames Created Equal? Characteristics of Food Advergames that Reach 

Children and the Nutrient Quality of the Foods They Advertise 

Hye-Jin Paek, Michigan State University 

Elizabeth Taylor Quilliam, Michigan State University 

Sookyong Kim, Michigan State University 

Lorraine J. Weatherspoon, Michigan State University 

Mira Lee, Chung-Ang University 

Nora Rifon, Michigan State University 

Avatar Appearance as a Modifying Factor on Generosity 

Paul R. Messinger, University of Alberta 

Xin Ge, University of Northern British Columbia 

Kristen Smirnov, University of Alberta 

Eleni Stroulia, University of Alberta 

Kelly Lyons, University of Toronto 

Characteristics of Advergames that Influence Children’s Brand Attitudes, Taste Beliefs, 

and Purchase Requests 

Nora Rifon, Michigan State University 

Elizabeth Taylor Quilliam, Michigan State University 

Mira Lee, Chung-Ang University 

Hye-Jin Paek, Michigan State University 

Karen Smreker, Michigan State University 

Sookyong Kim, Michigan State University 

Lorraine J. Weatherspoon, Michigan State University 

1.c Special Session: Bringing People and Communities Together: Planning Mitigation, and 

Recovery in Disasters 

Chair: Josh L. Wiener, Oklahoma State University 

Location: Lenox, Lobby Level 

Population Health Orientation: Incidence on Online Health Information Search as a 

Useful Proxy 

Bo Liang, University of Utah 

Debra Scammon, University of Utah 

The Influence of Social Media in Creating Two-Way Risk Communication During the 

Planning, Mitigation, and Recovery of a Natural Disaster 

Ingrid Martin, Cal State Long Beach 

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A Marketing & Public Policy Perspective on Cultural Trauma 

Stacey Baker, University of Wyoming 

Ron Paul Hill, Villanova School of Business 

1.d Special Session: Marketing’s Roles in the Great Financial Crisis 

Chair: William L. Wilkie, University of Notre Dame 


A Deeper Look at Marketing and the Great Financial Crisis 

William L. Wilkie, University of Notre Dame 

Reconsidering What We Believe About Markets in the Aftermath of the Economic 

Crisis 

Mark Peterson, University of Wyoming 

Rebuilding Brand Trust in Financial Services During the Ongoing Financial Crisis 

Devon S. Johnson, University of Hartford 


10:00 to 10:30 AM Break 


10:30 AM to 12:00 PM Session 2 

2.a Special Session: Marketplace Inclusion and Exclusion: A Look Across Contexts and 

People 

Chair: Ron Paul Hill, Villanova School of Business 

Discussant: Ron Paul Hill, Villanova School of Business 


Warmer and More Competent: Differences in Brand Perceptions Between Minority 

and Majority Consumers 

Aronte Bennett, Villanova University 

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Survival at the Bottom-of-the-Pyramid: Life Satisfaction, Consumption, and Saving 

Behavior of Impoverished Consumers 

Kelly Martin, Colorado State University 

The Development of Materialism in Impoverished Children 

Lan Nguyen Chaplin, Villanova University 

2.b Competitive Paper Session: All Bets (and Drinks) Are Off 

Chair: Jeremy Kees, Villanova University 


Lubrication and Virtual Learning: Developing the Social Lubrication Model for Insights 

into Neophyte Legal Binge Drinking 

Rohan Miller, The University of Sydney 

Michael Mizon, The University of Sydney 

Gwyneth Howell, The University of Western Sydney 

Permission Email Messages Significantly Increase Gambler Retention 

William D. Jolley, Norwich University 

Richard W. Mizerski, The University of Western Australia 

Alvin Lee, Deakin University 

Saalem Sadeque, The University of Western Australia 

The Unintended Consequence of an EGM Warnings 

Alvin Lee, Deakin University 

Saalem Sadeque, The University of Western Australia 

Richard W. Mizerski, The University of Western Australia 

William D. Jolley, Norwich University 

Young People’s Knowledge of Alcohol Prices in a Retail Context 

Birger Boutrup Jensen, Aarhus University 

Diana Godt, Aarhus University 

Birgitte Gadensgaard, Aarhus University 

2.c Competitive Paper Session: Consumption is Always Greener on the Other Side (Part I) 

Chair: Karthik Easwar, The Ohio State University 

Discussant: Richard Bret Leary, University of Wyoming 


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Enhancing Consumers’ Sustainable Consumption Practices: The Role of Alternative 

Sustainability Disclosures in Affecting Product Evaluations and Purchase Intentions 

Yoon-Na Cho, University of Arkansas 

Scot Burton, University of Arkansas 

Recycling Gone Bad: When the Option to Recycle Increases Resource Consumption 

Jesse R. Catlin, University of California, Irvine 

Yitong Wang, Tsinghua University 

To Repair or Not to Repair: What Is the Motivation? 

Kristin Scott, Minnesota State University - Mankato 

Stephen Todd Weaver, Point University 

2.d Special Session: Foreclosed Opportunities: Policy Research Perspectives on the 

Housing Crisis 

Chair: Breagin K. Riley, Syracuse University 


The Effects of Mortgage Default Counseling 

Maximilian D. Schmeiser, Federal Reserve Board of Governors 

The Foreclosure Crisis, Mortgage Markets, and Affordable Housing 

Kurt Usowski, U.S. Department of Housing and Urban Development 

Understanding the Fine Print: The Role of Mandatory Disclosures for Mortgage Loans 

Vanessa Gail Perry, George Washington University 

12:00 to 1:30 PM Awards Luncheon 

Location: Grand Ballroom 3, Ballroom Level 

1:30 to 3:00 PM Session 3 

3.a Special Session: How Consumers Use Nutrition and Serving Size Information on the 

Nutrition Facts Panel of Food Products 

Chair: Alan S. Levy, FDA Center for Food Safety and Applied Nutrition 

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The Effect of Serving Size Format Changes on the Nutrition Facts Label 

Amy M. Lando, FDA Center for Food Safety and Applied Nutrition 

Serena Lo, PhD 

Consumers’ Use of Nutrition Fact Label to Control Sodium and Calorie Intake 

Ewa D. Carlton, FDA Center for Food Safety and Applied Nutrition 

Reported Use and Reasons for Use of Nutrition and Serving Size Information on Food 

Labels in the U.S.: 1993-2008 

Yuanting Zhang, FDA Center for Food Safety and Applied Nutrition 

3.b Competitive Paper Session: When Marketing Steps over the Line of Ethics 

Chair: Jessica Mikeska, University of Nebraska-Lincoln 

Discussant: Amit Poddar, Georgia College & State University 


Advertising Ethics in the Middle East: An Examination of Practitioner Perspectives 

Sara Kamal, American University in Dubai 

Minette E. Drumwright, University of Texas at Austin 

False Advertisements, Externalities, and the Regulation of False Advertising: A 

Conceptual Analysis 

Tony Yan, New Mexico State University 

The Continuing Evolution of Trademark Infringement Online 

Cassandra Davis, University of Arkansas 

Steven W. Kopp, University of Arkansas 

3.c Competitive Paper Session: Consumption is Always Greener on the Other Side (Part II) 

Chair: Carol M. Motley, University of Alabama at Birmingham 

Discussant: Herbert Jack Rotfeld, Auburn University 


An Investigation of the Relationship Between Environmental Concern and 

Environmental Behavior 

Marla B. Royne, University of Memphis 

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Jared Oakley, University of Memphis 

Marian Levy, University of Memphis 

Finding the Right Shade of Green: The Effect of Appeal Type on Environmentally 

Friendly Consumption 

Todd Green, Simon Fraser University 

John Peloza, Florida State University 

Conceptualizing Green Household Consumption: A Behavioral Reasoning Theory 

Approach 

Richard Bret Leary, University of Wyoming 

John D. Mittelstaedt, University of Wyoming 

3.d Special Session: Student Loans: A Tour from Macro to Micro Perspectives 

Chair: Jeanne M. Hogarth, Federal Reserve Board 


Panelists: 

Sarah E. Ducich, Senior VP, Sallie Mae 

Timothy M. Renick, Georgia State University 

Jeanne M. Hogarth, Federal Reserve Board 

Emily A. Andruska, Federal Reserve Board 

Cynthia N. Fletcher, Iowa State University 

Gregory R. Forbes, Iowa State University 

Darin R. Wohlgemuth, Iowa State University 

Brenda J. Cude, University of Georgia 

3:00 to 3:30 PM Break 



4.a Special Session: Using the Marketer’s Tools to Dismantle the Marketer’s Work: A 360 

Degree Look at the Perceptions of Marketing 

Chair: Geraldine Rosa Henderson, Rutgers University 

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Social Justice and Black Consumer Perceptions of Ethnically Targeted Marketing 

Sonya A. Grier, American University 

Vikki C. Lassiter, University of Pennsylvania Perelman School of Medicine 

Shiriki Kumanyika, University of Pennsylvania School of Medicine 

Not Everyone is Loving It: A Phenomenological Exploration of the Perception of Ronald 

McDonald 

Sheena Conway, Family Resource Center/Ties that Bind, Inc. 

Geraldine Rosa Henderson, Rutgers University 

Marketing by Federal Agencies to Address the Obesity Epidemic 

Sonya A. Grier, American University 

Tracey King, Kennesaw State University 

4.b Competitive Paper Session: What You See May Not Be What You Get 

Chair: Shruti Gupta, The Pennsylvania State University at Abington 

Discussant: Carla Stalling Walter, California Lutheran University 


Can You Judge a Food by Its Cover? 

Debra Van Camp, Nielsen 

Neal Hooker, Saint Joseph's University 

John Stanton, Saint Joseph's University 

Consumer Reactions to Three Front-of-Package Nutrition Symbols 

Chung-Tung Lin, U.S. Food and Drug Administration 

Fooling Some of the People Some of the Time? Understanding Format Effects and 

Numeracy 

Andrea Heintz Tangari, Wayne State University 


4.c Competitive Paper Session: It Takes A Village: Investigations of Children as Consumers 

Chair: Meryl Gardner, University of Delaware 


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The Effect of Parental Strategies on Self-brand Connections in Young Consumers 

Farrah Arif, University of Cambridge Judge Business School 

Afro-descendents in Children´s Television Commercials: A Content Analysis Study in 

the Brazilian Context 

Claudia Rosa Acevedo, USP/Uninove 

Marcello Muniz, USP/Uninove 

Jouliana Jordan Nohara, Uninove 

Young Womens’ Social Identity and Peer-Groups at the High School Prom: A Typology 

of Event Resistance and Event Ambassadorship 

Julie Tinson, The University of Stirling 

Angeline G. Close, The University of Texas at Austin 

Understanding Antecedents to Overweight and Obesity Among Children 

Patricia Kennedy, University of Nebraska - Lincoln 

Les Carlson, University of Nebraska - Lincoln 

Jessica Mikeska, University of Nebraska - Lincoln 

4.d Special Session: Social Marketing 

Chair: Timothy Dewhirst, University of Guelph 


Impoverished Consumers and Social Marketing 

Ron Paul Hill, Villanova School of Business 

Critical Marketing: Applications to Tobacco, Alcohol, and Food 

Janet Hoek, University of Otago 

Social Marketing and Tobacco Control 

Timothy Dewhirst, University of Guelph 

Wonkyong Beth Lee, University of Western Ontario 

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MEMBER APPRECIATION RECEPTION & POSTER SESSION 

(OPEN TO ALL) 

5:00 – 6:30 PM 

Location: Buckhead Ballroom, Ballroom Level 

AMA MARKETING & SOCIETY SIG 

SPONSORED BY 

4 out of 5 Physicians Recommend...An Exploration of the Effects of Physician 

Recommendation on Parental Purchase Decisions 

Deirdre Terese Guion, North Carolina Central University 

Julie Stanton, The Pennsylvania State University 

Abracada(v)ra: Expert-Stakeholders’ Magico-Branding of an Uncertain Technology 

(Nanotechnology) 

Arundhati Bhattacharyya, York University 

Advertisement Exposure as a Factor in the Estimate of a Woman's Body Size 

Deborah Sanders, Lehman College 

Anonymity as a Driver of Greed 

Kristen Smirnov, University of Alberta 

John Pracejus, University of Alberta 

Celebrity Tweets: Personal Communications or Sponsored Messages? 

Janée N. Burkhalter, Saint Joseph's University 

Natalie Wood, Saint Joseph's University 

Consumer Understanding of Eco-Labels: Confusion or Comprehension? 

Amy Stokes, Oregon State University 

Anna M. Turri, Texas State University 

Consumers’ Felt Responsibility for Sustainability 

Michael G Luchs, College of William and Mary 

Rebecca A Miller, College of William and Mary 

Defining and Conceptualizing Product Literacy 


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Ethical Consumption Behaviors: When Does Doing a Good Thing Not Let Us Off the 

Hook? 

Wenyu Dou, City University of Hong Kong 

Xiaohua Zeng, City University of Hong Kong 

Na Wen, City University of Hong Kong 

Liyuan Wei, City University of Hong Kong 

Global Privacy: An International Perspective Examining Perceptions of Information 

Sensitivity and Consumers’ Willingness to Provide Personal Information 

Ereni Markos, Quinnipiac University 

George R. Milne, University of Massachusetts Amherst 

Hegemony & Discourse: Examining Advertising Industry Diversification as a Path to 

Social Justice 

Kevin D. Thomas, University of Texas at Austin 

Adam C. Williams, University of Texas at Austin 

How Does the Business Strategy of the Credit Card Industry Negatively Affect Innocent 

Borrowers? – The Lagging Effect of Repayment Delinquencies in Credit Card 

Joon-Hee Oh, Georgia State University 

Identification and Engagement: A Study on False Consensus Effect for (Un) Healthy 

Behaviors Among College Students 

Aditi Grover, Plymouth State University 

John Kulig, Plymouth State University 

Identity Overlap: Transferring Eco-Friendliness from Packages to Products 

Jessica Rixom, University of Utah 

Debra Scammon, University of Utah 

Illicit Drug Consumption of Youth: Can Marketing Do Something About It? 

Deniz Atik, Izmir University of Economics 

Murad Canbulut, Izmir University of Economics 

Liquid Calories: How Diet Intentions Influence Calorie Estimation in the Beverage 

Category 

Melika Irannezhad, University of Wisconsin - Milwaukee 

Melissa G. Bublitz, University of Wisconsin - Oshkosh 

Laura A. Peracchio, University of Wisconsin - Milwaukee 

Understanding and Curbing Demand for Exotic Pets in the U. S. 

Debra Lynn Stephens, University of Portland 

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Malaria-Dengue Prevention in India -- A New Media Based Health Program 


Santosh Vijaykumar, Nanyang Technological University 

Yin Leng Theng, Nanyang Technological University 

Shou Boon Schubert Foo, Nanyang Technological University 

Tan Xiong Gentatsu Lim, Nanyang Technological University 

Media Literacy and Its Impact on Reducing the Desirability of Alcohol Advertisements 

with Minors 

Erica Weintraub Austin, Washington State University 

Adrienne Muldrow, Washington State 

Chun Yang, Washington State University 

Mitigating America’s Obesity Epidemic: A Consumer Behavior Analysis as to When the 

“Fat Tax” Approach May Be Effective 

Meredith E. David, University of South Carolina 

William O. Bearden, University of South Carolina 

The Impact of Real-Time Feedback on Gas Mileage: Technology and Consumer 

Behavior Combine to Decrease Fuel Consumption 

Marie DeVincenzo, Francis Marion University 

Erica Hernandez, Francis Marion University 

The Interplay Between Self- and Government Regulation: The Case of the 

Pharmaceutical Industry 

Marie Yeh, Kent State University 

Mary Schramm, Quinnepiac University 

Michael Hu, Kent State University 

Their Pictures Say a Thousand Words: Engaging Youth in Type 2 Diabetes Prevention 

Using Photovoice 

Phyllis Nsiah-Kumi, University of Nebraska Medical Center 

Andrea D. Scott, Pepperdine University 

Terica Hudson, University of Florida 

UIDAI Case Study 

Venkat Mummalaneni, Virginia State University 

When Do Consumers Compromise on Calories? Exploring the Attraction and 

Compromise Effects in Food Choice 

Ryall Carroll, St. John's University 

Beth Vallen, Fordham University 

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“Old Age Isn't So Bad When You Consider the Alternative”: Examining the Vulnerability 

of Older Adults 

Monica LaBarge, Queen's University 

Martin Pyle, Queen's University 

“Slime, Scum, Vomit and Poo”: Smokers’ Interpretations of Dissuasive Tobacco Sticks 

Cherie Robertson, University of Otago 


Christine Eckert, University of Technology - Sydney 

Jordan Joseph Louviere, University of Technology - Sydney 

David Hammond, University of Waterloo 

Lisa McNeill, University of Otago 

The Disclosure Solution to the Problems Consumers Face in the Life Insurance 

Marketplace 

R. Brian Fechtel, Breadwinners' Insurance 

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______________________________________________________________________________ 

8:00 AM – 8:30 AM COFFEE & DANISH 


8:00 AM – 4:30 PM REGISTRATION 


8:30 to 10:00 AM Session 5 

5.a Special Session: Social Justice in Transformative Service Research 

Chair: Sterling A. Bone, Brigham Young University 


Consumer Xenophobia in Cross-Cultural Service Failure 

Guillaume Johnson, University of the Witwatersrand 

Jerome D. Williams, Rutgers University 

Yuvay J. Meyers, Howard University 

Preventing and Detecting Unfair and Abusive Practices in Financial Services 

Paul C. Lubin, Lubin Research 

The Camera Doesn’t Lie: A Video Content Analysis of Consumer-Banker Service 

Encounters 

Sterling A. Bone, Brigham Young University 

Glenn L. Christensen, Brigham Young University 


5.b Special Session: Privacy Protections and the 21st Century Consumer: Issues in Policy 

Development 

Chair: Jeanne M. Hogarth, Federal Reserve Board 


SATURDAY, JUNE 9 

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Clear Disclosure: Comprehension and Choice 

Manoj Hastak, American University 

Alan Stephen Levy, Center for Food Safety and Applied Nutrition, FDA 

Do You Care If We Share? Results from Consumer Surveys on Financial Privacy Notices 

Jeanne M. Hogarth, Federal Reserve Board 

Ellen A. Merry, Federal Reserve Board 

The 2012 FTC Privacy Framework:? Lessons from the Past and Issues Looking Forward 

George R. Milne, University of Massachusetts - Amherst 

5.c Competitive Paper Session: Clearing the Air on Tobacco Issues 

Chair: Marlys Mason, Oklahoma State University 

Discussant: Russell Laczniak, Iowa State University 


How Do Young Adult Smokers Interpret On-Pack Tobacco Warnings Featuring 

Denormalisation Themes? 


Anna Hoek-Sims, University of Otago 

Philip Gendall, University of Otago 

Tobacco Brand Personalities: Packaging and Policy 

Philip Gendall, University of Otago 


Jude McCool, University of Auckland 

George Thomson, University of Otago 

Richard Edwards, University of Otago 

Heather Gifford, Whakauae Research Services 

“The Times Are Changing ”: New Zealand Smokers’ Perceptions of the Tobacco 

Endgame 

Ninya Maubach, University of Otago 


Heather Gifford, Whakauae Research for Maori Health and Development 

Richard Edwards, University of Otago 

Stephanie Erick, Tala Pasifika 

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5.d Special Session: Past, Present, and Future of Covert Marketing: Implications for 

Marketing and Public Policy 

Chair: David E. Sprott, Washington State University 

Chair: Michael W. Martin, University of Northern Colorado 


From Puffery to Punishment: A Sketchy History of the Sketchy Practices of Masked 

Marketing and their Public Policy Concerns 

Ross D. Petty, Babson College 

Understanding Consumers’ Acceptance of Product Placement as a Relevant 

Commercial Device: Development and Validation of a Scale 

Brian Gillespie, Washington State University 

David E. Sprott, Washington State University 

Jeff Joireman, Washington State University 

Darrel D. Muehling, Washington State University 

Consumer Response to Blog Authenticity and Disclosure: An Empirical Examination of 

the FTC’s Concerns 

David E. Sprott, Washington State University 

Kelly Martin, Colorado State University 

Michael W. Martin, University of Northern Colorado 

5.e Competitive Paper Session: Money Money Money 

Chair: Linda Court Salisbury, Boston College 

Discussant: Paula Fitzgerald, West Virginia University 

Location: Veranda, Garden Level, 3 rd Floor 

Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt 

Repayment Decisions 

Linda Court Salisbury, Boston College 

Success of Medicaid Reform: Policy or Implementation? 

Michael Francis Walsh, West Virginia University 

L. Christopher Plein, West Virginia University 

Paula Fitzgerald, West Virginia University 

Tami Gurley Calvez, West Virginia University 

Adam Pellillo, West Virginia University 

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The Role of Mental Accounting in Philanthropic Decision-Making 

Monica LaBarge, Queen's University 

Jeffrey L. Stinson, Central Washington University 

10:00 to 10:30 AM Break 


10:30 AM to 12:00 PM Session 6 

6.a Roundtable Session: Researching Consumption Addiction: Developing a Theoretical 

Framework of Understanding 

Chair: Dante M. Pirouz, Ivey Business School 


Roundtable Organizers and Confirmed Invited Attendees 

Paul Connell, Stony Brook 

Ingrid Martin, Cal State Long Beach 

Michael Kamins, Stony Brook 

Dante M. Pirouz, Ivey Business School 

Scott Davis, Texas A&M 

Ann Mirabito, Baylor 

Justine Rapp, University of Nebraska-Lincoln 

Darrell Bartholomew, Oklahoma State University 

June Cotte, University of Western Ontario 

Dan Freeman, University of Delaware 

Marlys Mason, Oklahoma State University 

Maura Scott, University of Kentucky 

Hieu Nguyen, Cal State Long Beach 

Tim Dewhirst, University of Guelph 

Cristel Russell, American University 

Samantha Cross, Iowa State 

6.b Roundtable Session: Interdisciplinary and Intercultural Aspects of Marketing: The 

Economics and Finances of Policies, Regulations, and Practices 

Chair: Aberdeen Leila Borders, Kennesaw State University 


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Roundtable Organizers 

Jocelyn Evans, College of Charleston 

Lynette Kvasny, Pennsylvania State University 

Aberdeen Leila Borders, Kennesaw State University 

6.c Competitive Paper Session: Social Marketing: It’s All Good 

Chair: Ingrid Maria Martin, CSULB 

Discussant: Dogan Eroglu, Centers for Disease Control and Prevention 


Disaster preparedness planning for Disabled Populations: The View through 

Marketing’s Lens 

Nwamaka Anaza, Francis Marion University 

Lisa Eargle, Francis Marion University 

How Social Identification Changes the Processing of Spatial Proximity Information 

Brennan Davis, Baylor University 

Cornelia Pechmann, UC Irvine 

Social Justice Gaps within the School Breakfast and Lunch Programs: The Need for 

Effective Policy Implementation 

Carol Kaufman-Scarborough, Rutgers University School of Business-Camden 

Social Service Delivery Research for Process Redesign and Policy Reform: A Services 

Marketing Perspective 

Steven W. Rayburn, Oklahoma State University 

6.d Competitive Paper Session: A Latent Look at Public Policy and a Look at Product 

Efficacy 

Chair: Kevin D. Thomas, University of Texas at Austin 

Discussant: Sylvia Long-Tolbert, Know More Marketing, LLC 


Assessment of Heterogeneity of Compulsive Buyers Based on Impulsivity and 

Compulsivity Dimensions: A Latent Profile Analytic Approach 

Sunghwan Yi, University of Guelph 

Hans Baumgartner, Pennsylvania State University 

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Quantifying Citizen Preferences (Values) For Crime Sentence Components 

Jordan Joseph Louviere, University of Technology, Sydney 

Richard Carson, University of California, San Diego 

Giles Atkinson, London School of Economics and Political Science 

Susana Mourato, London School of Economics and Political Science 

The Influence of Task Difficulty on Perceived Duration of Product Efficacy 

Veronika Ilyuk, Baruch College 

Lauren Block, Baruch College 

David Faro, London Business School 

6.e Competitive Paper Session: Healthy Choices: Who's the Blame? You or Me? 

Chair: Debbie Desrochers, University of Westminster 

Discussant: Aditi Grover, Plymouth State University 


Enhancing Obesity Interventions: Understanding Self-Assessed Weight Status 

Debbie Desrochers, University of Westminster 

Stephan Dahl, University of Hull 

Personal Consumption Norms and Their Influence on Consumption Volume 

Natalina Zlatevska, Bond University 

Mark Spence, Bond University 

Small Size, Big Bite: A Reassessment and Reversal of the Dieter’s Paradox 


Stephen Holden, Bond University 

12:00 to 1:00 PM Deli Lunch Buffet 

Location: Buckhead Ballroom, Ballroom Level 

12:00 to 1:00 PM Journal of Public Policy & Marketing Board Meeting 

Location: Cascade, Ballroom Level 


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7.a Special Session: Shocking, Gruesome and Gory? The Effects of Graphic Visual Health 

Warnings on Cigarette Packaging 

Chair: Craig Andrews, Marquette University 

Discussant: Conrad J. Choiniere, Food & Drug Administration 


A Model of Quit Intentions as Applied to Cigarette Warnings Labels 

Dan Romer, University of Pennsylvania 

Ellen Peters, Ohio State University 

Andrew Strasser, University of Pennsylvania 

Reactions to FDA Graphic Health Warnings Among U.S. Adults, Young Adults, and 

Teens 

James Nonnemaker, Research Triangle Institute 

Conrad J. Choiniere, Food & Drug Administration 

Matthew Farrelly, Research Triangle Institute 

Kian Kamyab, Research Triangle Institute 

Kevin Davis, Research Triangle Institute 

The Effects of Alternative Graphic Visual Tobacco Warnings on Adolescent Processing 

and Smoking Intentions 

Craig Andrews, Marquette University 

Jeremy Kees, Villanova University 


Richard Netemeyer, University of Virginia 

7.b Special Session: Policy Implications of Media Effects on Young Audiences 

Chair: David Crockett, University of South Carolina 


The Power of Digital Memory: Implications for Public Policy and Identity Construction 

Robin L. Soster, University of Arkansas 

The Impact on Pre-Drinking Teens of Exposure to Alcohol Narratives 

Cristel A. Russell, American University 

Edward F. McQuarrie, Santa Clara University 

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The Impact of Media Narratives on Consumer Identity Projects 

Hope Jensen Schau, University of Arizona 

Cristel A. Russell, American University 

David Crockett, University of South Carolina 

7.c Competitive Paper Session: Media Effects in Effect 

Chair: Anne Meike Eilert, University of South Carolina 


Marketing the Media with Sexuality and Violence: Is It Ethical? 

Ahmet Bayraktar, Rutgers University 

Television Advertising and TV Rating System: An Empirical Investigation of 

Appropriateness of Television Advertising Content 

Caitlyn A. Miller, Berry College 

Nancy D. Albers-Miller, Berry College 

Work or Fun? How Knowing the Source Affects Health Message Effectiveness 

Jane McKay-Nesbitt, Bryant University 

Sukki Yoon, Bryant University 

An Exploratory Study of Perceived Trust and Skepticism of Product Placement in 

Reality Television 

Christine Kowalczyk, East Carolina University 


7.d Competitive Paper Session: Getting to the Bottom of It: Elevating Consumers 

Chair: Vanessa Gail Perry, George Washington University 

Discussant: Debra Lynn Stephens, University of Portland 


A Race to the Bottom? Consumer Responses to Human Rights Performance 

Yao Jin, University of Arkansas 

Ronn J. Smith, University of Arkansas 

Laurel A. Cook, University of Arkansas 

Consumers’ Ethical Perceptions of Marketing to the Bottom of the Pyramid 

Shruti Gupta, The Pennsylvania State University at Abington 

Julie Pirsch, Villanova University 

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Jugaad- From “Making Do” to Sustainable and Low-Cost Survival Strategy at Bottom of 

the Pyramid 

Vaibhav Gupta, Delhi Technological University 

Ramendra Singh, IIM C 

Akash Mondal, IIT Madras 

7.e Competitive Paper Session: Safety First: Recall and Liability 

Chair: Monica LaBarge, Queen's University 

Discussant: Carol Kaufman-Scarborough, Rutgers University School of Business-Camden 


It's About Time: Accelerating the Speed of Automobile Recalls 

Kashef A. Majid, The George Washington University 

Hari Bapuji, University of Manitoba 

Managing Product Safety throughout the Distribution Network 

Jack Kasulis, University of Oklahoma 

Fred Morgan, Wayne State University 

Karl Boedecker, University of San Francisco 

Jeffrey Stoltman, Wayne State University 

White Line Fever? Commercial Transportation Regulation and Its Impact on Highway 

Safety 

Elyria Kemp, McCoy College of Business 


Cassandra Davis, University of Arkansas 

Eramus Kemp, Kemp Transportation Systems 

2:30 PM to 3:00 PM Break 


3:00 PM to 4:30 PM Session 8 

8.a Special Session: Health Messages and Consumer Understanding of Food: Perspectives 

in Nutrition, Restrained Eating and Food Safety 

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Chair: May O. Lwin, Nanyang Technological University 

Chair: Jerome D. Williams, Rutgers University 


The Effect of Food Package Health Claims on Purchase Intent: Moderating Role of 

Dietary Restraint 


Maureen Morrin, Rutgers University 

Shelly Malik, Nanyang Technological University 

Are Food Ads Really Similar? A Cross-Cultural Comparison of Food Ads on Prime Time 

Television in USA, China and Singapore 

Su Lin Yeo, Nanyang Technological University 


Ying-yi Hong, Nanyang Technological University 


Food Labels as an Effective Safety Crisis Communication in the Discourse of Renewal 

for Organizations 

Cyndy Au Sook Sum, Nanyang Technological University 


Augustine Pang, Nanyang Technological University 

Andrea J. Stanaland, Radford University 

8.b Special Session: How Do Citizens Think About Complex Energy Policy Issues? 

Chair: Mark Peterson, University of Wyoming 

Discussant: John D. Mittelstaedt, University of Wyoming 


Designing and Fielding Nationally-Representative, Citizen-Based Energy-Policy 

Research 

David Feldman, Intellergy Research 

Applying Multidimensional Scaling (MDS) to Explain Attitudes towards Sustainable 

Energy Policies 

Richard J. Vann, University of Wyoming 


David Feldman, Intellergy Research 

24 | P a g e

Using Structural Equation Modeling to Understand How Citizens Think About Energy 

Policy Issues 

Julia Navarro, University of Wyoming 


David Feldman, Intellergy 

8.c Competitive Paper Session: Product is in the Eye of the Beholder 

Chair: Karthik Easwar, The Ohio State University 

Discussant: Beth Vallen, Fordham University 


Tastes Great or Tasty? Matching Advertising Language to Product Construal 

Karthik Easwar, The Ohio State University 

Lifeng Yang, University of Mississippi 

A Mid-Term Evaluation of a Nutrition Symbol on Shelf Tags 

Chung-Tung Lin, U.S. Food and Drug Administration 

Jonq-Ying Lee, University of Florida 

Sizing Up the Size Effect: A Meta Analysis of Unit Size and Its Influence on 

Consumption Volume 


Chris Dubelaar, Bond University 

Stephen Holden, Bond University 

8.d Competitive Paper Session: Institutional Public Policy Issues 

Chair: Kristin Scott, Minnesota State University - Mankato 

Discussant: Easwar Iyer, University of Massachusetts 


Branding Strategies, Appearance Biases, and Employment Discrimination 

Karl Boedecker, University of San Francisco 

Fred Morgan, Wayne State University 

Institutions of Higher Education Marketing strategies in Recruiting First Generation 

African American Students 

Samantha Evans, American Public University Systems 

-“‘Not My Father's University”: The University, The Market, and Academic Ideals 

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Catharine Curran, University of Massachusetts Dartmouth 

John P. Workman, Creighton University 

8.e Competitive Paper Session: If It Is So Good for Me, Why Don't I Believe It? 

Chair: Meredith E. David, University of South Carolina 

Discussant: Courtney Droms, Butler University 


Consumer Confusion: A Lose/Lose Situation 

Jeremy Kees, Villanova University 

Paula Fitzgerald, West Virginia University 

Karen France, West Virginia University 

John Kozup, Villanova University 

The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of 

Nutritional Supplements 


Alexa K. Sullivan, University of Memphis 

George Deitz, University of Memphis 

Tyler Gibson, University of Memphis 

Weighing the Good and Bad: An Investigation into the Effect of Attitudinal 

Ambivalence on Changing Health Behaviors 

My Bui, Loyola Marymount University 

Courtney Droms, Butler University 

Georgiana Craciun, University of Pittsburgh 

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WELCOME RECEPTION - American Marketing Association

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