WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
WELCOME RECEPTION - American Marketing Association
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2012 AMA <strong>Marketing</strong> and Public Policy Conference<br />
Confluence of <strong>Marketing</strong>, Public Policy, and Social Justice: Changes, Challenges<br />
and Charges<br />
Final Program<br />
2012 Co-Chairs:<br />
Minette E. Drumwright, University of Texas at Austin<br />
Geraldine R. Henderson, Rutgers Business School-Newark and New Brunswick<br />
Jerome D. Williams, Rutgers Business School-Newark and New Brunswick<br />
THURSDAY, JUNE 7<br />
4:00 PM – 6:00 PM REGISTRATION<br />
Location: Library, Lobby Level<br />
<strong>Marketing</strong> and Public Policy Conference<br />
Hosted By:<br />
Sponsored By:<br />
<strong>WELCOME</strong> <strong>RECEPTION</strong><br />
5:00 – 6:00 PM<br />
Location: Library, Library Level<br />
1 | P a g e
8:00 AM – 8:30 AM COFFEE & DANISH<br />
Location: Piedmont Foyer, Lobby Level<br />
8:00 AM – 6:30 PM REGISTRATION<br />
Location: Piedmont Foyer, Lobby Level<br />
8:30 to 10:00 AM Session 1<br />
1.a Competitive Paper Session: Body Image is in the Eye of the Beholder<br />
Chair: Marie Yeh, Kent State University<br />
Discussant: Greg Gundlach, University of North Florida<br />
Location: Piedmont, Lobby Level<br />
Desiring Change: Media Consumption and Men's Bodily Perceptions, Sexuality and the<br />
Desire for Muscularity<br />
Jack Yong Ho, Nanyang Technological University<br />
May O. Lwin, Nanyang Technological University<br />
Santosh Vijaykumar, Nanyang Technological University<br />
Dying to be Tan: Policy Directives for the Indoor Tanning Industry<br />
Justine Rapp, University of Nebraska - Lincoln<br />
Les Carlson, University of Nebraska - Lincoln<br />
‘Infecting’ Those We Care About: Social Network Effects on Body Image<br />
Aditi Grover, Plymouth State University<br />
Jeffrey R. Foreman, North Georgia College & State University<br />
Mardie Burckes-Miller, Plymouth State University<br />
1.b Competitive Paper Session: When Advertising Becomes a Game, Who Gets Played?<br />
Chair: Michael Francis Walsh, West Virginia University<br />
Discussant: Jeff Langenderfer, Meredith College School of Business<br />
Location: Peachtree, Lobby Level<br />
FRIDAY, JUNE 8<br />
2 | P a g e
Are All Advergames Created Equal? Characteristics of Food Advergames that Reach<br />
Children and the Nutrient Quality of the Foods They Advertise<br />
Hye-Jin Paek, Michigan State University<br />
Elizabeth Taylor Quilliam, Michigan State University<br />
Sookyong Kim, Michigan State University<br />
Lorraine J. Weatherspoon, Michigan State University<br />
Mira Lee, Chung-Ang University<br />
Nora Rifon, Michigan State University<br />
Avatar Appearance as a Modifying Factor on Generosity<br />
Paul R. Messinger, University of Alberta<br />
Xin Ge, University of Northern British Columbia<br />
Kristen Smirnov, University of Alberta<br />
Eleni Stroulia, University of Alberta<br />
Kelly Lyons, University of Toronto<br />
Characteristics of Advergames that Influence Children’s Brand Attitudes, Taste Beliefs,<br />
and Purchase Requests<br />
Nora Rifon, Michigan State University<br />
Elizabeth Taylor Quilliam, Michigan State University<br />
Mira Lee, Chung-Ang University<br />
Hye-Jin Paek, Michigan State University<br />
Karen Smreker, Michigan State University<br />
Sookyong Kim, Michigan State University<br />
Lorraine J. Weatherspoon, Michigan State University<br />
1.c Special Session: Bringing People and Communities Together: Planning Mitigation, and<br />
Recovery in Disasters<br />
Chair: Josh L. Wiener, Oklahoma State University<br />
Location: Lenox, Lobby Level<br />
Population Health Orientation: Incidence on Online Health Information Search as a<br />
Useful Proxy<br />
Bo Liang, University of Utah<br />
Debra Scammon, University of Utah<br />
The Influence of Social Media in Creating Two-Way Risk Communication During the<br />
Planning, Mitigation, and Recovery of a Natural Disaster<br />
Ingrid Martin, Cal State Long Beach<br />
3 | P a g e
A <strong>Marketing</strong> & Public Policy Perspective on Cultural Trauma<br />
Stacey Baker, University of Wyoming<br />
Ron Paul Hill, Villanova School of Business<br />
1.d Special Session: <strong>Marketing</strong>’s Roles in the Great Financial Crisis<br />
Chair: William L. Wilkie, University of Notre Dame<br />
Location: Library, Lobby Level<br />
A Deeper Look at <strong>Marketing</strong> and the Great Financial Crisis<br />
William L. Wilkie, University of Notre Dame<br />
Reconsidering What We Believe About Markets in the Aftermath of the Economic<br />
Crisis<br />
Mark Peterson, University of Wyoming<br />
Rebuilding Brand Trust in Financial Services During the Ongoing Financial Crisis<br />
Devon S. Johnson, University of Hartford<br />
Mark Peterson, University of Wyoming<br />
10:00 to 10:30 AM Break<br />
Location: Piedmont Foyer, Lobby Level<br />
10:30 AM to 12:00 PM Session 2<br />
2.a Special Session: Marketplace Inclusion and Exclusion: A Look Across Contexts and<br />
People<br />
Chair: Ron Paul Hill, Villanova School of Business<br />
Discussant: Ron Paul Hill, Villanova School of Business<br />
Location: Piedmont, Lobby Level<br />
Warmer and More Competent: Differences in Brand Perceptions Between Minority<br />
and Majority Consumers<br />
Aronte Bennett, Villanova University<br />
4 | P a g e
Survival at the Bottom-of-the-Pyramid: Life Satisfaction, Consumption, and Saving<br />
Behavior of Impoverished Consumers<br />
Kelly Martin, Colorado State University<br />
The Development of Materialism in Impoverished Children<br />
Lan Nguyen Chaplin, Villanova University<br />
2.b Competitive Paper Session: All Bets (and Drinks) Are Off<br />
Chair: Jeremy Kees, Villanova University<br />
Location: Peachtree, Lobby Level<br />
Lubrication and Virtual Learning: Developing the Social Lubrication Model for Insights<br />
into Neophyte Legal Binge Drinking<br />
Rohan Miller, The University of Sydney<br />
Michael Mizon, The University of Sydney<br />
Gwyneth Howell, The University of Western Sydney<br />
Permission Email Messages Significantly Increase Gambler Retention<br />
William D. Jolley, Norwich University<br />
Richard W. Mizerski, The University of Western Australia<br />
Alvin Lee, Deakin University<br />
Saalem Sadeque, The University of Western Australia<br />
The Unintended Consequence of an EGM Warnings<br />
Alvin Lee, Deakin University<br />
Saalem Sadeque, The University of Western Australia<br />
Richard W. Mizerski, The University of Western Australia<br />
William D. Jolley, Norwich University<br />
Young People’s Knowledge of Alcohol Prices in a Retail Context<br />
Birger Boutrup Jensen, Aarhus University<br />
Diana Godt, Aarhus University<br />
Birgitte Gadensgaard, Aarhus University<br />
2.c Competitive Paper Session: Consumption is Always Greener on the Other Side (Part I)<br />
Chair: Karthik Easwar, The Ohio State University<br />
Discussant: Richard Bret Leary, University of Wyoming<br />
Location: Lenox, Lobby Level<br />
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Enhancing Consumers’ Sustainable Consumption Practices: The Role of Alternative<br />
Sustainability Disclosures in Affecting Product Evaluations and Purchase Intentions<br />
Yoon-Na Cho, University of Arkansas<br />
Scot Burton, University of Arkansas<br />
Recycling Gone Bad: When the Option to Recycle Increases Resource Consumption<br />
Jesse R. Catlin, University of California, Irvine<br />
Yitong Wang, Tsinghua University<br />
To Repair or Not to Repair: What Is the Motivation?<br />
Kristin Scott, Minnesota State University - Mankato<br />
Stephen Todd Weaver, Point University<br />
2.d Special Session: Foreclosed Opportunities: Policy Research Perspectives on the<br />
Housing Crisis<br />
Chair: Breagin K. Riley, Syracuse University<br />
Location: Library, Lobby Level<br />
The Effects of Mortgage Default Counseling<br />
Maximilian D. Schmeiser, Federal Reserve Board of Governors<br />
The Foreclosure Crisis, Mortgage Markets, and Affordable Housing<br />
Kurt Usowski, U.S. Department of Housing and Urban Development<br />
Understanding the Fine Print: The Role of Mandatory Disclosures for Mortgage Loans<br />
Vanessa Gail Perry, George Washington University<br />
12:00 to 1:30 PM Awards Luncheon<br />
Location: Grand Ballroom 3, Ballroom Level<br />
1:30 to 3:00 PM Session 3<br />
3.a Special Session: How Consumers Use Nutrition and Serving Size Information on the<br />
Nutrition Facts Panel of Food Products<br />
Chair: Alan S. Levy, FDA Center for Food Safety and Applied Nutrition<br />
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Location: Piedmont, Lobby Level<br />
The Effect of Serving Size Format Changes on the Nutrition Facts Label<br />
Amy M. Lando, FDA Center for Food Safety and Applied Nutrition<br />
Serena Lo, PhD<br />
Consumers’ Use of Nutrition Fact Label to Control Sodium and Calorie Intake<br />
Ewa D. Carlton, FDA Center for Food Safety and Applied Nutrition<br />
Reported Use and Reasons for Use of Nutrition and Serving Size Information on Food<br />
Labels in the U.S.: 1993-2008<br />
Yuanting Zhang, FDA Center for Food Safety and Applied Nutrition<br />
3.b Competitive Paper Session: When <strong>Marketing</strong> Steps over the Line of Ethics<br />
Chair: Jessica Mikeska, University of Nebraska-Lincoln<br />
Discussant: Amit Poddar, Georgia College & State University<br />
Location: Peachtree, Lobby Level<br />
Advertising Ethics in the Middle East: An Examination of Practitioner Perspectives<br />
Sara Kamal, <strong>American</strong> University in Dubai<br />
Minette E. Drumwright, University of Texas at Austin<br />
False Advertisements, Externalities, and the Regulation of False Advertising: A<br />
Conceptual Analysis<br />
Tony Yan, New Mexico State University<br />
The Continuing Evolution of Trademark Infringement Online<br />
Cassandra Davis, University of Arkansas<br />
Steven W. Kopp, University of Arkansas<br />
3.c Competitive Paper Session: Consumption is Always Greener on the Other Side (Part II)<br />
Chair: Carol M. Motley, University of Alabama at Birmingham<br />
Discussant: Herbert Jack Rotfeld, Auburn University<br />
Location: Lenox, Lobby Level<br />
An Investigation of the Relationship Between Environmental Concern and<br />
Environmental Behavior<br />
Marla B. Royne, University of Memphis<br />
7 | P a g e
Jared Oakley, University of Memphis<br />
Marian Levy, University of Memphis<br />
Finding the Right Shade of Green: The Effect of Appeal Type on Environmentally<br />
Friendly Consumption<br />
Todd Green, Simon Fraser University<br />
John Peloza, Florida State University<br />
Conceptualizing Green Household Consumption: A Behavioral Reasoning Theory<br />
Approach<br />
Richard Bret Leary, University of Wyoming<br />
John D. Mittelstaedt, University of Wyoming<br />
3.d Special Session: Student Loans: A Tour from Macro to Micro Perspectives<br />
Chair: Jeanne M. Hogarth, Federal Reserve Board<br />
Location: Library, Lobby Level<br />
Panelists:<br />
Sarah E. Ducich, Senior VP, Sallie Mae<br />
Timothy M. Renick, Georgia State University<br />
Jeanne M. Hogarth, Federal Reserve Board<br />
Emily A. Andruska, Federal Reserve Board<br />
Cynthia N. Fletcher, Iowa State University<br />
Gregory R. Forbes, Iowa State University<br />
Darin R. Wohlgemuth, Iowa State University<br />
Brenda J. Cude, University of Georgia<br />
3:00 to 3:30 PM Break<br />
Location: Piedmont Foyer, Lobby Level<br />
3:30 to 5:00 PM Session 4<br />
4.a Special Session: Using the Marketer’s Tools to Dismantle the Marketer’s Work: A 360<br />
Degree Look at the Perceptions of <strong>Marketing</strong><br />
Chair: Geraldine Rosa Henderson, Rutgers University<br />
8 | P a g e
Location: Piedmont, Lobby Level<br />
Social Justice and Black Consumer Perceptions of Ethnically Targeted <strong>Marketing</strong><br />
Sonya A. Grier, <strong>American</strong> University<br />
Vikki C. Lassiter, University of Pennsylvania Perelman School of Medicine<br />
Shiriki Kumanyika, University of Pennsylvania School of Medicine<br />
Not Everyone is Loving It: A Phenomenological Exploration of the Perception of Ronald<br />
McDonald<br />
Sheena Conway, Family Resource Center/Ties that Bind, Inc.<br />
Geraldine Rosa Henderson, Rutgers University<br />
<strong>Marketing</strong> by Federal Agencies to Address the Obesity Epidemic<br />
Sonya A. Grier, <strong>American</strong> University<br />
Tracey King, Kennesaw State University<br />
4.b Competitive Paper Session: What You See May Not Be What You Get<br />
Chair: Shruti Gupta, The Pennsylvania State University at Abington<br />
Discussant: Carla Stalling Walter, California Lutheran University<br />
Location: Peachtree, Lobby Level<br />
Can You Judge a Food by Its Cover?<br />
Debra Van Camp, Nielsen<br />
Neal Hooker, Saint Joseph's University<br />
John Stanton, Saint Joseph's University<br />
Consumer Reactions to Three Front-of-Package Nutrition Symbols<br />
Chung-Tung Lin, U.S. Food and Drug Administration<br />
Fooling Some of the People Some of the Time? Understanding Format Effects and<br />
Numeracy<br />
Andrea Heintz Tangari, Wayne State University<br />
Scot Burton, University of Arkansas<br />
4.c Competitive Paper Session: It Takes A Village: Investigations of Children as Consumers<br />
Chair: Meryl Gardner, University of Delaware<br />
Location: Lenox, Lobby Level<br />
9 | P a g e
The Effect of Parental Strategies on Self-brand Connections in Young Consumers<br />
Farrah Arif, University of Cambridge Judge Business School<br />
Afro-descendents in Children´s Television Commercials: A Content Analysis Study in<br />
the Brazilian Context<br />
Claudia Rosa Acevedo, USP/Uninove<br />
Marcello Muniz, USP/Uninove<br />
Jouliana Jordan Nohara, Uninove<br />
Young Womens’ Social Identity and Peer-Groups at the High School Prom: A Typology<br />
of Event Resistance and Event Ambassadorship<br />
Julie Tinson, The University of Stirling<br />
Angeline G. Close, The University of Texas at Austin<br />
Understanding Antecedents to Overweight and Obesity Among Children<br />
Patricia Kennedy, University of Nebraska - Lincoln<br />
Les Carlson, University of Nebraska - Lincoln<br />
Jessica Mikeska, University of Nebraska - Lincoln<br />
4.d Special Session: Social <strong>Marketing</strong><br />
Chair: Timothy Dewhirst, University of Guelph<br />
Location: Library, Lobby Level<br />
Impoverished Consumers and Social <strong>Marketing</strong><br />
Ron Paul Hill, Villanova School of Business<br />
Critical <strong>Marketing</strong>: Applications to Tobacco, Alcohol, and Food<br />
Janet Hoek, University of Otago<br />
Social <strong>Marketing</strong> and Tobacco Control<br />
Timothy Dewhirst, University of Guelph<br />
Wonkyong Beth Lee, University of Western Ontario<br />
10 | P a g e
MEMBER APPRECIATION <strong>RECEPTION</strong> & POSTER SESSION<br />
(OPEN TO ALL)<br />
5:00 – 6:30 PM<br />
Location: Buckhead Ballroom, Ballroom Level<br />
AMA MARKETING & SOCIETY SIG<br />
SPONSORED BY<br />
4 out of 5 Physicians Recommend...An Exploration of the Effects of Physician<br />
Recommendation on Parental Purchase Decisions<br />
Deirdre Terese Guion, North Carolina Central University<br />
Julie Stanton, The Pennsylvania State University<br />
Abracada(v)ra: Expert-Stakeholders’ Magico-Branding of an Uncertain Technology<br />
(Nanotechnology)<br />
Arundhati Bhattacharyya, York University<br />
Advertisement Exposure as a Factor in the Estimate of a Woman's Body Size<br />
Deborah Sanders, Lehman College<br />
Anonymity as a Driver of Greed<br />
Kristen Smirnov, University of Alberta<br />
John Pracejus, University of Alberta<br />
Celebrity Tweets: Personal Communications or Sponsored Messages?<br />
Janée N. Burkhalter, Saint Joseph's University<br />
Natalie Wood, Saint Joseph's University<br />
Consumer Understanding of Eco-Labels: Confusion or Comprehension?<br />
Amy Stokes, Oregon State University<br />
Anna M. Turri, Texas State University<br />
Consumers’ Felt Responsibility for Sustainability<br />
Michael G Luchs, College of William and Mary<br />
Rebecca A Miller, College of William and Mary<br />
Defining and Conceptualizing Product Literacy<br />
Steven W. Kopp, University of Arkansas<br />
11 | P a g e
Ethical Consumption Behaviors: When Does Doing a Good Thing Not Let Us Off the<br />
Hook?<br />
Wenyu Dou, City University of Hong Kong<br />
Xiaohua Zeng, City University of Hong Kong<br />
Na Wen, City University of Hong Kong<br />
Liyuan Wei, City University of Hong Kong<br />
Global Privacy: An International Perspective Examining Perceptions of Information<br />
Sensitivity and Consumers’ Willingness to Provide Personal Information<br />
Ereni Markos, Quinnipiac University<br />
George R. Milne, University of Massachusetts Amherst<br />
Hegemony & Discourse: Examining Advertising Industry Diversification as a Path to<br />
Social Justice<br />
Kevin D. Thomas, University of Texas at Austin<br />
Adam C. Williams, University of Texas at Austin<br />
How Does the Business Strategy of the Credit Card Industry Negatively Affect Innocent<br />
Borrowers? – The Lagging Effect of Repayment Delinquencies in Credit Card<br />
Joon-Hee Oh, Georgia State University<br />
Identification and Engagement: A Study on False Consensus Effect for (Un) Healthy<br />
Behaviors Among College Students<br />
Aditi Grover, Plymouth State University<br />
John Kulig, Plymouth State University<br />
Identity Overlap: Transferring Eco-Friendliness from Packages to Products<br />
Jessica Rixom, University of Utah<br />
Debra Scammon, University of Utah<br />
Illicit Drug Consumption of Youth: Can <strong>Marketing</strong> Do Something About It?<br />
Deniz Atik, Izmir University of Economics<br />
Murad Canbulut, Izmir University of Economics<br />
Liquid Calories: How Diet Intentions Influence Calorie Estimation in the Beverage<br />
Category<br />
Melika Irannezhad, University of Wisconsin - Milwaukee<br />
Melissa G. Bublitz, University of Wisconsin - Oshkosh<br />
Laura A. Peracchio, University of Wisconsin - Milwaukee<br />
Understanding and Curbing Demand for Exotic Pets in the U. S.<br />
Debra Lynn Stephens, University of Portland<br />
12 | P a g e
Malaria-Dengue Prevention in India -- A New Media Based Health Program<br />
May O. Lwin, Nanyang Technological University<br />
Santosh Vijaykumar, Nanyang Technological University<br />
Yin Leng Theng, Nanyang Technological University<br />
Shou Boon Schubert Foo, Nanyang Technological University<br />
Tan Xiong Gentatsu Lim, Nanyang Technological University<br />
Media Literacy and Its Impact on Reducing the Desirability of Alcohol Advertisements<br />
with Minors<br />
Erica Weintraub Austin, Washington State University<br />
Adrienne Muldrow, Washington State<br />
Chun Yang, Washington State University<br />
Mitigating America’s Obesity Epidemic: A Consumer Behavior Analysis as to When the<br />
“Fat Tax” Approach May Be Effective<br />
Meredith E. David, University of South Carolina<br />
William O. Bearden, University of South Carolina<br />
The Impact of Real-Time Feedback on Gas Mileage: Technology and Consumer<br />
Behavior Combine to Decrease Fuel Consumption<br />
Marie DeVincenzo, Francis Marion University<br />
Erica Hernandez, Francis Marion University<br />
The Interplay Between Self- and Government Regulation: The Case of the<br />
Pharmaceutical Industry<br />
Marie Yeh, Kent State University<br />
Mary Schramm, Quinnepiac University<br />
Michael Hu, Kent State University<br />
Their Pictures Say a Thousand Words: Engaging Youth in Type 2 Diabetes Prevention<br />
Using Photovoice<br />
Phyllis Nsiah-Kumi, University of Nebraska Medical Center<br />
Andrea D. Scott, Pepperdine University<br />
Terica Hudson, University of Florida<br />
UIDAI Case Study<br />
Venkat Mummalaneni, Virginia State University<br />
When Do Consumers Compromise on Calories? Exploring the Attraction and<br />
Compromise Effects in Food Choice<br />
Ryall Carroll, St. John's University<br />
Beth Vallen, Fordham University<br />
13 | P a g e
“Old Age Isn't So Bad When You Consider the Alternative”: Examining the Vulnerability<br />
of Older Adults<br />
Monica LaBarge, Queen's University<br />
Martin Pyle, Queen's University<br />
“Slime, Scum, Vomit and Poo”: Smokers’ Interpretations of Dissuasive Tobacco Sticks<br />
Cherie Robertson, University of Otago<br />
Janet Hoek, University of Otago<br />
Christine Eckert, University of Technology - Sydney<br />
Jordan Joseph Louviere, University of Technology - Sydney<br />
David Hammond, University of Waterloo<br />
Lisa McNeill, University of Otago<br />
The Disclosure Solution to the Problems Consumers Face in the Life Insurance<br />
Marketplace<br />
R. Brian Fechtel, Breadwinners' Insurance<br />
14 | P a g e
______________________________________________________________________________<br />
8:00 AM – 8:30 AM COFFEE & DANISH<br />
Location: Piedmont Foyer, Lobby Level<br />
8:00 AM – 4:30 PM REGISTRATION<br />
Location: Piedmont Foyer, Lobby Level<br />
8:30 to 10:00 AM Session 5<br />
5.a Special Session: Social Justice in Transformative Service Research<br />
Chair: Sterling A. Bone, Brigham Young University<br />
Location: Piedmont, Lobby Level<br />
Consumer Xenophobia in Cross-Cultural Service Failure<br />
Guillaume Johnson, University of the Witwatersrand<br />
Jerome D. Williams, Rutgers University<br />
Yuvay J. Meyers, Howard University<br />
Preventing and Detecting Unfair and Abusive Practices in Financial Services<br />
Paul C. Lubin, Lubin Research<br />
The Camera Doesn’t Lie: A Video Content Analysis of Consumer-Banker Service<br />
Encounters<br />
Sterling A. Bone, Brigham Young University<br />
Glenn L. Christensen, Brigham Young University<br />
Jerome D. Williams, Rutgers University<br />
5.b Special Session: Privacy Protections and the 21st Century Consumer: Issues in Policy<br />
Development<br />
Chair: Jeanne M. Hogarth, Federal Reserve Board<br />
Location: Peachtree, Lobby Level<br />
SATURDAY, JUNE 9<br />
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Clear Disclosure: Comprehension and Choice<br />
Manoj Hastak, <strong>American</strong> University<br />
Alan Stephen Levy, Center for Food Safety and Applied Nutrition, FDA<br />
Do You Care If We Share? Results from Consumer Surveys on Financial Privacy Notices<br />
Jeanne M. Hogarth, Federal Reserve Board<br />
Ellen A. Merry, Federal Reserve Board<br />
The 2012 FTC Privacy Framework:? Lessons from the Past and Issues Looking Forward<br />
George R. Milne, University of Massachusetts - Amherst<br />
5.c Competitive Paper Session: Clearing the Air on Tobacco Issues<br />
Chair: Marlys Mason, Oklahoma State University<br />
Discussant: Russell Laczniak, Iowa State University<br />
Location: Lenox, Lobby Level<br />
How Do Young Adult Smokers Interpret On-Pack Tobacco Warnings Featuring<br />
Denormalisation Themes?<br />
Janet Hoek, University of Otago<br />
Anna Hoek-Sims, University of Otago<br />
Philip Gendall, University of Otago<br />
Tobacco Brand Personalities: Packaging and Policy<br />
Philip Gendall, University of Otago<br />
Janet Hoek, University of Otago<br />
Jude McCool, University of Auckland<br />
George Thomson, University of Otago<br />
Richard Edwards, University of Otago<br />
Heather Gifford, Whakauae Research Services<br />
“The Times Are Changing ”: New Zealand Smokers’ Perceptions of the Tobacco<br />
Endgame<br />
Ninya Maubach, University of Otago<br />
Janet Hoek, University of Otago<br />
Heather Gifford, Whakauae Research for Maori Health and Development<br />
Richard Edwards, University of Otago<br />
Stephanie Erick, Tala Pasifika<br />
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5.d Special Session: Past, Present, and Future of Covert <strong>Marketing</strong>: Implications for<br />
<strong>Marketing</strong> and Public Policy<br />
Chair: David E. Sprott, Washington State University<br />
Chair: Michael W. Martin, University of Northern Colorado<br />
Location: Library, Lobby Level<br />
From Puffery to Punishment: A Sketchy History of the Sketchy Practices of Masked<br />
<strong>Marketing</strong> and their Public Policy Concerns<br />
Ross D. Petty, Babson College<br />
Understanding Consumers’ Acceptance of Product Placement as a Relevant<br />
Commercial Device: Development and Validation of a Scale<br />
Brian Gillespie, Washington State University<br />
David E. Sprott, Washington State University<br />
Jeff Joireman, Washington State University<br />
Darrel D. Muehling, Washington State University<br />
Consumer Response to Blog Authenticity and Disclosure: An Empirical Examination of<br />
the FTC’s Concerns<br />
David E. Sprott, Washington State University<br />
Kelly Martin, Colorado State University<br />
Michael W. Martin, University of Northern Colorado<br />
5.e Competitive Paper Session: Money Money Money<br />
Chair: Linda Court Salisbury, Boston College<br />
Discussant: Paula Fitzgerald, West Virginia University<br />
Location: Veranda, Garden Level, 3 rd Floor<br />
Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt<br />
Repayment Decisions<br />
Linda Court Salisbury, Boston College<br />
Success of Medicaid Reform: Policy or Implementation?<br />
Michael Francis Walsh, West Virginia University<br />
L. Christopher Plein, West Virginia University<br />
Paula Fitzgerald, West Virginia University<br />
Tami Gurley Calvez, West Virginia University<br />
Adam Pellillo, West Virginia University<br />
17 | P a g e
The Role of Mental Accounting in Philanthropic Decision-Making<br />
Monica LaBarge, Queen's University<br />
Jeffrey L. Stinson, Central Washington University<br />
10:00 to 10:30 AM Break<br />
Location: Piedmont Foyer, Lobby Level<br />
10:30 AM to 12:00 PM Session 6<br />
6.a Roundtable Session: Researching Consumption Addiction: Developing a Theoretical<br />
Framework of Understanding<br />
Chair: Dante M. Pirouz, Ivey Business School<br />
Location: Piedmont, Lobby Level<br />
Roundtable Organizers and Confirmed Invited Attendees<br />
Paul Connell, Stony Brook<br />
Ingrid Martin, Cal State Long Beach<br />
Michael Kamins, Stony Brook<br />
Dante M. Pirouz, Ivey Business School<br />
Scott Davis, Texas A&M<br />
Ann Mirabito, Baylor<br />
Justine Rapp, University of Nebraska-Lincoln<br />
Darrell Bartholomew, Oklahoma State University<br />
June Cotte, University of Western Ontario<br />
Dan Freeman, University of Delaware<br />
Marlys Mason, Oklahoma State University<br />
Maura Scott, University of Kentucky<br />
Hieu Nguyen, Cal State Long Beach<br />
Tim Dewhirst, University of Guelph<br />
Cristel Russell, <strong>American</strong> University<br />
Samantha Cross, Iowa State<br />
6.b Roundtable Session: Interdisciplinary and Intercultural Aspects of <strong>Marketing</strong>: The<br />
Economics and Finances of Policies, Regulations, and Practices<br />
Chair: Aberdeen Leila Borders, Kennesaw State University<br />
Location: Peachtree, Lobby Level<br />
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Roundtable Organizers<br />
Jocelyn Evans, College of Charleston<br />
Lynette Kvasny, Pennsylvania State University<br />
Aberdeen Leila Borders, Kennesaw State University<br />
6.c Competitive Paper Session: Social <strong>Marketing</strong>: It’s All Good<br />
Chair: Ingrid Maria Martin, CSULB<br />
Discussant: Dogan Eroglu, Centers for Disease Control and Prevention<br />
Location: Lenox, Lobby Level<br />
Disaster preparedness planning for Disabled Populations: The View through<br />
<strong>Marketing</strong>’s Lens<br />
Nwamaka Anaza, Francis Marion University<br />
Lisa Eargle, Francis Marion University<br />
How Social Identification Changes the Processing of Spatial Proximity Information<br />
Brennan Davis, Baylor University<br />
Cornelia Pechmann, UC Irvine<br />
Social Justice Gaps within the School Breakfast and Lunch Programs: The Need for<br />
Effective Policy Implementation<br />
Carol Kaufman-Scarborough, Rutgers University School of Business-Camden<br />
Social Service Delivery Research for Process Redesign and Policy Reform: A Services<br />
<strong>Marketing</strong> Perspective<br />
Steven W. Rayburn, Oklahoma State University<br />
6.d Competitive Paper Session: A Latent Look at Public Policy and a Look at Product<br />
Efficacy<br />
Chair: Kevin D. Thomas, University of Texas at Austin<br />
Discussant: Sylvia Long-Tolbert, Know More <strong>Marketing</strong>, LLC<br />
Location: Library, Lobby Level<br />
Assessment of Heterogeneity of Compulsive Buyers Based on Impulsivity and<br />
Compulsivity Dimensions: A Latent Profile Analytic Approach<br />
Sunghwan Yi, University of Guelph<br />
Hans Baumgartner, Pennsylvania State University<br />
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Quantifying Citizen Preferences (Values) For Crime Sentence Components<br />
Jordan Joseph Louviere, University of Technology, Sydney<br />
Richard Carson, University of California, San Diego<br />
Giles Atkinson, London School of Economics and Political Science<br />
Susana Mourato, London School of Economics and Political Science<br />
The Influence of Task Difficulty on Perceived Duration of Product Efficacy<br />
Veronika Ilyuk, Baruch College<br />
Lauren Block, Baruch College<br />
David Faro, London Business School<br />
6.e Competitive Paper Session: Healthy Choices: Who's the Blame? You or Me?<br />
Chair: Debbie Desrochers, University of Westminster<br />
Discussant: Aditi Grover, Plymouth State University<br />
Location: Veranda, Garden Level, 3 rd Floor<br />
Enhancing Obesity Interventions: Understanding Self-Assessed Weight Status<br />
Debbie Desrochers, University of Westminster<br />
Stephan Dahl, University of Hull<br />
Personal Consumption Norms and Their Influence on Consumption Volume<br />
Natalina Zlatevska, Bond University<br />
Mark Spence, Bond University<br />
Small Size, Big Bite: A Reassessment and Reversal of the Dieter’s Paradox<br />
Natalina Zlatevska, Bond University<br />
Stephen Holden, Bond University<br />
12:00 to 1:00 PM Deli Lunch Buffet<br />
Location: Buckhead Ballroom, Ballroom Level<br />
12:00 to 1:00 PM Journal of Public Policy & <strong>Marketing</strong> Board Meeting<br />
Location: Cascade, Ballroom Level<br />
1:00 to 2:30 PM Session 7<br />
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7.a Special Session: Shocking, Gruesome and Gory? The Effects of Graphic Visual Health<br />
Warnings on Cigarette Packaging<br />
Chair: Craig Andrews, Marquette University<br />
Discussant: Conrad J. Choiniere, Food & Drug Administration<br />
Location: Peachtree, Lobby Level<br />
A Model of Quit Intentions as Applied to Cigarette Warnings Labels<br />
Dan Romer, University of Pennsylvania<br />
Ellen Peters, Ohio State University<br />
Andrew Strasser, University of Pennsylvania<br />
Reactions to FDA Graphic Health Warnings Among U.S. Adults, Young Adults, and<br />
Teens<br />
James Nonnemaker, Research Triangle Institute<br />
Conrad J. Choiniere, Food & Drug Administration<br />
Matthew Farrelly, Research Triangle Institute<br />
Kian Kamyab, Research Triangle Institute<br />
Kevin Davis, Research Triangle Institute<br />
The Effects of Alternative Graphic Visual Tobacco Warnings on Adolescent Processing<br />
and Smoking Intentions<br />
Craig Andrews, Marquette University<br />
Jeremy Kees, Villanova University<br />
Scot Burton, University of Arkansas<br />
Richard Netemeyer, University of Virginia<br />
7.b Special Session: Policy Implications of Media Effects on Young Audiences<br />
Chair: David Crockett, University of South Carolina<br />
Location: Piedmont, Lobby Level<br />
The Power of Digital Memory: Implications for Public Policy and Identity Construction<br />
Robin L. Soster, University of Arkansas<br />
The Impact on Pre-Drinking Teens of Exposure to Alcohol Narratives<br />
Cristel A. Russell, <strong>American</strong> University<br />
Edward F. McQuarrie, Santa Clara University<br />
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The Impact of Media Narratives on Consumer Identity Projects<br />
Hope Jensen Schau, University of Arizona<br />
Cristel A. Russell, <strong>American</strong> University<br />
David Crockett, University of South Carolina<br />
7.c Competitive Paper Session: Media Effects in Effect<br />
Chair: Anne Meike Eilert, University of South Carolina<br />
Location: Lenox, Lobby Level<br />
<strong>Marketing</strong> the Media with Sexuality and Violence: Is It Ethical?<br />
Ahmet Bayraktar, Rutgers University<br />
Television Advertising and TV Rating System: An Empirical Investigation of<br />
Appropriateness of Television Advertising Content<br />
Caitlyn A. Miller, Berry College<br />
Nancy D. Albers-Miller, Berry College<br />
Work or Fun? How Knowing the Source Affects Health Message Effectiveness<br />
Jane McKay-Nesbitt, Bryant University<br />
Sukki Yoon, Bryant University<br />
An Exploratory Study of Perceived Trust and Skepticism of Product Placement in<br />
Reality Television<br />
Christine Kowalczyk, East Carolina University<br />
Marla B. Royne, University of Memphis<br />
7.d Competitive Paper Session: Getting to the Bottom of It: Elevating Consumers<br />
Chair: Vanessa Gail Perry, George Washington University<br />
Discussant: Debra Lynn Stephens, University of Portland<br />
Location: Library, Lobby Level<br />
A Race to the Bottom? Consumer Responses to Human Rights Performance<br />
Yao Jin, University of Arkansas<br />
Ronn J. Smith, University of Arkansas<br />
Laurel A. Cook, University of Arkansas<br />
Consumers’ Ethical Perceptions of <strong>Marketing</strong> to the Bottom of the Pyramid<br />
Shruti Gupta, The Pennsylvania State University at Abington<br />
Julie Pirsch, Villanova University<br />
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Jugaad- From “Making Do” to Sustainable and Low-Cost Survival Strategy at Bottom of<br />
the Pyramid<br />
Vaibhav Gupta, Delhi Technological University<br />
Ramendra Singh, IIM C<br />
Akash Mondal, IIT Madras<br />
7.e Competitive Paper Session: Safety First: Recall and Liability<br />
Chair: Monica LaBarge, Queen's University<br />
Discussant: Carol Kaufman-Scarborough, Rutgers University School of Business-Camden<br />
Location: Veranda, Garden Level, 3 rd Floor<br />
It's About Time: Accelerating the Speed of Automobile Recalls<br />
Kashef A. Majid, The George Washington University<br />
Hari Bapuji, University of Manitoba<br />
Managing Product Safety throughout the Distribution Network<br />
Jack Kasulis, University of Oklahoma<br />
Fred Morgan, Wayne State University<br />
Karl Boedecker, University of San Francisco<br />
Jeffrey Stoltman, Wayne State University<br />
White Line Fever? Commercial Transportation Regulation and Its Impact on Highway<br />
Safety<br />
Elyria Kemp, McCoy College of Business<br />
Steven W. Kopp, University of Arkansas<br />
Cassandra Davis, University of Arkansas<br />
Eramus Kemp, Kemp Transportation Systems<br />
2:30 PM to 3:00 PM Break<br />
Location: Piedmont Foyer, Lobby Level<br />
3:00 PM to 4:30 PM Session 8<br />
8.a Special Session: Health Messages and Consumer Understanding of Food: Perspectives<br />
in Nutrition, Restrained Eating and Food Safety<br />
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Chair: May O. Lwin, Nanyang Technological University<br />
Chair: Jerome D. Williams, Rutgers University<br />
Location: Piedmont, Lobby Level<br />
The Effect of Food Package Health Claims on Purchase Intent: Moderating Role of<br />
Dietary Restraint<br />
May O. Lwin, Nanyang Technological University<br />
Maureen Morrin, Rutgers University<br />
Shelly Malik, Nanyang Technological University<br />
Are Food Ads Really Similar? A Cross-Cultural Comparison of Food Ads on Prime Time<br />
Television in USA, China and Singapore<br />
Su Lin Yeo, Nanyang Technological University<br />
May O. Lwin, Nanyang Technological University<br />
Ying-yi Hong, Nanyang Technological University<br />
Jerome D. Williams, Rutgers University<br />
Food Labels as an Effective Safety Crisis Communication in the Discourse of Renewal<br />
for Organizations<br />
Cyndy Au Sook Sum, Nanyang Technological University<br />
May O. Lwin, Nanyang Technological University<br />
Augustine Pang, Nanyang Technological University<br />
Andrea J. Stanaland, Radford University<br />
8.b Special Session: How Do Citizens Think About Complex Energy Policy Issues?<br />
Chair: Mark Peterson, University of Wyoming<br />
Discussant: John D. Mittelstaedt, University of Wyoming<br />
Location: Peachtree, Lobby Level<br />
Designing and Fielding Nationally-Representative, Citizen-Based Energy-Policy<br />
Research<br />
David Feldman, Intellergy Research<br />
Applying Multidimensional Scaling (MDS) to Explain Attitudes towards Sustainable<br />
Energy Policies<br />
Richard J. Vann, University of Wyoming<br />
Mark Peterson, University of Wyoming<br />
David Feldman, Intellergy Research<br />
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Using Structural Equation Modeling to Understand How Citizens Think About Energy<br />
Policy Issues<br />
Julia Navarro, University of Wyoming<br />
Mark Peterson, University of Wyoming<br />
David Feldman, Intellergy<br />
8.c Competitive Paper Session: Product is in the Eye of the Beholder<br />
Chair: Karthik Easwar, The Ohio State University<br />
Discussant: Beth Vallen, Fordham University<br />
Location: Lenox, Lobby Level<br />
Tastes Great or Tasty? Matching Advertising Language to Product Construal<br />
Karthik Easwar, The Ohio State University<br />
Lifeng Yang, University of Mississippi<br />
A Mid-Term Evaluation of a Nutrition Symbol on Shelf Tags<br />
Chung-Tung Lin, U.S. Food and Drug Administration<br />
Jonq-Ying Lee, University of Florida<br />
Sizing Up the Size Effect: A Meta Analysis of Unit Size and Its Influence on<br />
Consumption Volume<br />
Natalina Zlatevska, Bond University<br />
Chris Dubelaar, Bond University<br />
Stephen Holden, Bond University<br />
8.d Competitive Paper Session: Institutional Public Policy Issues<br />
Chair: Kristin Scott, Minnesota State University - Mankato<br />
Discussant: Easwar Iyer, University of Massachusetts<br />
Location: Library, Lobby Level<br />
Branding Strategies, Appearance Biases, and Employment Discrimination<br />
Karl Boedecker, University of San Francisco<br />
Fred Morgan, Wayne State University<br />
Institutions of Higher Education <strong>Marketing</strong> strategies in Recruiting First Generation<br />
African <strong>American</strong> Students<br />
Samantha Evans, <strong>American</strong> Public University Systems<br />
-“‘Not My Father's University”: The University, The Market, and Academic Ideals<br />
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Catharine Curran, University of Massachusetts Dartmouth<br />
John P. Workman, Creighton University<br />
8.e Competitive Paper Session: If It Is So Good for Me, Why Don't I Believe It?<br />
Chair: Meredith E. David, University of South Carolina<br />
Discussant: Courtney Droms, Butler University<br />
Location: Veranda, Garden Level, 3 rd Floor<br />
Consumer Confusion: A Lose/Lose Situation<br />
Jeremy Kees, Villanova University<br />
Paula Fitzgerald, West Virginia University<br />
Karen France, West Virginia University<br />
John Kozup, Villanova University<br />
The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of<br />
Nutritional Supplements<br />
Marla B. Royne, University of Memphis<br />
Alexa K. Sullivan, University of Memphis<br />
George Deitz, University of Memphis<br />
Tyler Gibson, University of Memphis<br />
Weighing the Good and Bad: An Investigation into the Effect of Attitudinal<br />
Ambivalence on Changing Health Behaviors<br />
My Bui, Loyola Marymount University<br />
Courtney Droms, Butler University<br />
Georgiana Craciun, University of Pittsburgh<br />
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