Breaking world records: A Marketing Programme that ... - Infront

Bauhaus (Germany — since 1998)
Providing the customer with everything he or she needs for workshop,
house and garden, Bauhaus opened its first specialist shopping centre
in Mannheim (Germany) in 1960. It now has more than 220 branches in Europe. Under one roof, it
combines the wide offering of individual specialist shops and the self-service concept — a whole new
shopping experience. The friendly interior design of the stores and the clear division into specialist
departments creates a successful shopping formula. As part of its package Bauhaus sponsors the
German team.
www.bauhaus.info
Boehringer Ingelheim (Germany — since 2009)
The Boehringer Ingelheim group is one of the world’s top 20
pharmaceutical companies. For many years, it has been conducting
pioneering research aimed at developing innovative drugs and OTC
medicals. In Russia, the heat cream Finalgon has been known and widely used for over 30 years, making
it a key brand that people trust in.
www.boehringer-ingelheim.com
Heineken (Netherlands/Russia — since 2011)
Heineken was founded in Amsterdam in 1864 and today is one of the
world’s greatest brewers. The brand that bears the founder’s family
name — Heineken — is available in almost every country on the globe and is the world’s most valuable
international premium beer brand. The Heineken Group brews and sells more than 200 international
premium, regional, local and specialty beers and ciders including one of Russia’s leading brands Ochota.
www.heineken.com
Henkel (Germany — since 2007)
For more than 130 years, Henkel has been a leader in brands and
technologies that make people's lives easier, better and more
enjoyable. Henkel operates in three business areas — Home Care,
Personal Care and Adhesive Technologies. It has chosen this international sponsorship to increase
awareness for the corporate brand Henkel and at the same time to create experiences and links on an
emotional basis between its brands and the consumers. As well as the main Henkel brand, Makroflex
(sealing foams) and Ceresit (adhesives) will also be featured.
www.henkel.com
MegaFon (Russia – since 2012)
MegaFon is a Russian mobile network, providing a range of services
throughout the country. It has more than 62 million active subscriber
accounts. Founded in 1993, the company has grown in record time from a small regional network to the
leading player in the vast Russian market and is widely known for implementing the most advanced
technologies. As part of its package MegaFon sponsors the Russian team.
www.megafon.ru
Subject: Marketing Platform & Sponsors
Event: 2012 IIHF Ice Hockey World Championship
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