FIM Superbike World Championship - Infront Sports & Media

and recognize them appropriate for SBK. The road is our origin: SBK comes from the roads, our bikes
are production-derived bikes, our races are competitive and exciting and enable fans to identify
themselves with the riders. This is why we have chosen to further develop the chevron, a familiar icon
from the roads worldwide, as a key visual element for the new SBK brand family and bring it to life
wherever we can.”
SBK Logo Architecture
The new brand has been developed by Designwerk, a leading international creative agency specialising
in brand communication for the sports industry. London-based Designwerk has vast experience
projecting brands to a worldwide audience. It is well-known for positioning its clients - such as UEFA,
the America’s Cup, FEI, Peugeot and now SBK – at the top of their respective markets.
About FIM Superbike World Championship
The FIM Superbike World Championship is the leading road racing World Championship using
production-based motorcycles. The series is one of the sport’s fastest growing and most promising
properties and is popular with fans, manufacturers, broadcasters and commercial partners. It is
promoted by Infront Motor Sports in Rome, the motor sports division of Infront Sports & Media and
governed by the Fédération Internationale de Motocyclisme (FIM). www.worldsbk.com
Betreff: Infront introduces new brand and exciting visual identity for FIM Superbike World Championship
Datum: 21. November 2011
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