FIM Superbike World Championship - Infront Sports & Media
FIM Superbike World Championship - Infront Sports & Media
FIM Superbike World Championship - Infront Sports & Media
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Press Release<br />
<strong>Infront</strong> introduces new brand and exciting visual<br />
identity for <strong>FIM</strong> <strong>Superbike</strong> <strong>World</strong> <strong>Championship</strong><br />
25th anniversary of the series showcases a new look & feel<br />
reflecting the sport, its image and style of supreme motor racing<br />
Zug, Switzerland / Rome, Italy, 6 October 2011 – <strong>Infront</strong> <strong>Sports</strong> & <strong>Media</strong> has announced it is to<br />
introduce a new brand and an exciting visual identity for the <strong>FIM</strong> <strong>Superbike</strong> <strong>World</strong> <strong>Championship</strong> in<br />
2012, celebrating the 25th anniversary of the leading road racing <strong>World</strong> <strong>Championship</strong> using<br />
production-based motorcycles.<br />
The new brand will be launched as a symbol for the on-going development and innovation of the<br />
series, addressing the needs and expectation of its partners and millions of enthusiastic motorbike<br />
fans worldwide.<br />
The revised identity represents one distinct brand clearly reflecting the sport, its image, ambience,<br />
values and style of international motor racing at its highest level. A versatile branding system will<br />
enable the series’ global appearance and overall marketing appeal to be strengthened.<br />
Starting from the first round in 2012, taking place in Phillip Island (AUS), the new event mark and its<br />
look & feel will ultimately be reflected in every aspect of the <strong>FIM</strong> <strong>Superbike</strong> <strong>World</strong> <strong>Championship</strong><br />
events, including television, new media, print, signage and as well as any of the commercial affiliates.<br />
Rebranding as one of the key priorities<br />
Philippe Blatter, President & CEO of <strong>Infront</strong> <strong>Sports</strong> & <strong>Media</strong> said: “The rebranding of the championship<br />
is one of our key priorities within the overall long-term innovation strategy for the series. A distinct<br />
and cohesive brand, clearly reflecting the sport, its image, ambience, values and style of international<br />
motor racing at its highest level, is an important element of the overall marketing approach targeting<br />
new followers and providing all commercial partners with a strong communication platform. With our<br />
investment in the new identity the championship is set to being recognised as one of the top global<br />
motor sport properties.”<br />
Stephan Herth, <strong>Infront</strong>'s Executive Director Summer <strong>Sports</strong>, added: “We believe that the time has<br />
come to enhance the presentation and branding of the <strong>FIM</strong> <strong>Superbike</strong> <strong>World</strong> <strong>Championship</strong> and its<br />
support race series. The essence and value of the series will now be captured and conveyed in a new,<br />
dynamic and well-structured premium brand. We trust that this can be achieved with the new strong<br />
and consistent stand-alone family of brands to increase awareness and to make the event<br />
commercially even more appealing for sponsors, TV, media as well as the public.”<br />
Paolo Flammini, CEO of <strong>Infront</strong> Motor <strong>Sports</strong>, commented: “Passion, competition and accessibility are<br />
three key values that we continuously endeavour to communicate to our audience. People perceive<br />
<strong>Infront</strong> <strong>Sports</strong> & <strong>Media</strong> AG<br />
Grafenauweg 2<br />
P.O. Box 4442<br />
6304 Zug, Switzerland<br />
Tel. +41-41-723 15 15<br />
Fax +41-41-723 15 16<br />
www.infrontsports.com<br />
info@infrontsports.com