FIM Superbike World Championship - Infront Sports & Media

Press Release
Infront introduces new brand and exciting visual
identity for FIM Superbike World Championship
25th anniversary of the series showcases a new look & feel
reflecting the sport, its image and style of supreme motor racing
Zug, Switzerland / Rome, Italy, 6 October 2011 – Infront Sports & Media has announced it is to
introduce a new brand and an exciting visual identity for the FIM Superbike World Championship in
2012, celebrating the 25th anniversary of the leading road racing World Championship using
production-based motorcycles.
The new brand will be launched as a symbol for the on-going development and innovation of the
series, addressing the needs and expectation of its partners and millions of enthusiastic motorbike
fans worldwide.
The revised identity represents one distinct brand clearly reflecting the sport, its image, ambience,
values and style of international motor racing at its highest level. A versatile branding system will
enable the series’ global appearance and overall marketing appeal to be strengthened.
Starting from the first round in 2012, taking place in Phillip Island (AUS), the new event mark and its
look & feel will ultimately be reflected in every aspect of the FIM Superbike World Championship
events, including television, new media, print, signage and as well as any of the commercial affiliates.
Rebranding as one of the key priorities
Philippe Blatter, President & CEO of Infront Sports & Media said: “The rebranding of the championship
is one of our key priorities within the overall long-term innovation strategy for the series. A distinct
and cohesive brand, clearly reflecting the sport, its image, ambience, values and style of international
motor racing at its highest level, is an important element of the overall marketing approach targeting
new followers and providing all commercial partners with a strong communication platform. With our
investment in the new identity the championship is set to being recognised as one of the top global
motor sport properties.”
Stephan Herth, Infront's Executive Director Summer Sports, added: “We believe that the time has
come to enhance the presentation and branding of the FIM Superbike World Championship and its
support race series. The essence and value of the series will now be captured and conveyed in a new,
dynamic and well-structured premium brand. We trust that this can be achieved with the new strong
and consistent stand-alone family of brands to increase awareness and to make the event
commercially even more appealing for sponsors, TV, media as well as the public.”
Paolo Flammini, CEO of Infront Motor Sports, commented: “Passion, competition and accessibility are
three key values that we continuously endeavour to communicate to our audience. People perceive
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